Well, the first question to ask is, what makes easyJet so different from any
other business, as implied by the comment "for a business such as EasyJet?"
Secondly, say that easyJet is different in that it's competing on low fares
and at the same time offering value for its customers vis a vis its low
fares ... my report on easyJet at www.duncanwil.co.uk shows that this is not
true as it seems that easyJet is earning higher returns than other airlines
because it's not passing on all of its savings to its customers.
Then, the answer is the same as for any other business. Corporate planning
reduces uncertainty because ...
Duncan Williamson
----- Original Message -----
From: "Mrs Hall" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Tuesday, June 18, 2002 7:28 PM
Subject: Nuffield question
> A question on the Specimen Paper is
>
> To what extent can corporate planning reduce uncertainty for a business
such
> as EasyJet?
>
> This is a 25 mark question and I wondered if anyone had a model answer or
> would like to suggest one!
>
> Thanks
> Sue Hall
>
>
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