John Spencer:
< Have you ever though of running marketing courses for therapists? >>
***Jokes aside, it used to be one of my jobs at the former university where I
used to work - besides teaching engineering topics, I lectured and consulted
in professional communication and management! Though a lot of what I wrote
in that letter was somewhat tongue in check, it was based upon what
professionals genuinely are taught in practice (with the exception of the
more dishonest items such as bogus degrees).
Ironically, as I stated in that "winning clients" letter, being successful in
attracting and keeping clients means paying careful attention to those human
factors which doctors often do not. Some research surveys have indicated
that this is why many chiropractors are far more popular than many doctors --
they take time to listen, they don't try to spend as little time as possible
with patients, they often sit down when talk to patients, they make the
patient feel important and special, they find out personal non-medical
details about patients, they do not act like they are far superior humans --
in short, they are taught that interpersonal communication is essential to
good therapist-client relations and a better healing ambience.
Yes, the medical insurance schemes in the USA compel medics to act more like
sausage machine operators - in one end, out the other as quickly as possible,
as profitably as possible - but something really has to be done about this
overcommercialisation and denigration of the worthy medical profession.
Dr Mel C Siff
Denver, USA
http://groups.yahoo.com/group/Supertraining/
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