(Apologies for cross posting)
New from Facet Publishing:
Getting and Staying Noticed on the Web: your web promotion questions
answered
Phil Bradley
'I think that anyone who has produced, or is thinking of producing, a web
site should read it.'
Internet Resources Newsletter (September 2002)
Written by the author of the bestselling The Advanced Internet Searcher’s
Handbook, this new book will guide you through all the stages needed to
plan a successful promotion strategy for your website, from the initial
planning and technical challenges involved in setting up the site right
through to the important ongoing tasks of maintaining the website and
monitoring its success.
Illustrated with a fascinating case study of www.freepint.com and interview
with Free Pint founder William Hann, this book highlights innovative web
projects and offers practical suggestions to ensure that your website is
visited.
Key areas covered include first steps; design issues; search engines;
images; getting up and running; interactivity; using mailing lists and
newsgroups; banners; traditional promotion services; press releases; viral
marketing; the competition; monitoring success and further resources.
A sample chapter is available to download at www.facetpublishing.co.uk.
2002; 224pp; paperback; 1-85604-455-6; £29.95
The Author
Phil Bradley has a background as an information professional and is
currently an independent internet consultant.
Publisher’s notes:
Facet Publishing books are available from:
Bookpoint Limited, 130 Milton Park, Abingdon, Oxon, OX14 4SB
Tel: 01235 827794
Fax: 01235 400454
Or online at:
www.facetpublishing.co.uk
For further information contact:
Mark O'Loughlin
Marketing Executive
Facet Publishing, 7 Ridgmount St, London, WC1E 7AE
Direct Tel: 020 7255 0597
e-mail: [log in to unmask]
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