"Tourism Tidbits" from Tourism & More Inc.
"Tourism Tidbits'" goal is to provide travel professionals with a monthly
easy-to-read overview of creative ideas. With proper referencing, we
invite you to quote or reproduce "Tourism Tidbits" and to pass it along to
a friend.
Our web page is at: http://www.TourismandMore.com/. "Tourism Tidbits" is
published monthly in English and Spanish and translated into Croatian. The
Spanish translation is provided by "Imagen & Comunicación Corporativa
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Tourism & More offers a wide range of speeches and training seminars. All
lectures can be given in English or Spanish. For a complete listing of
topics and information, please check our web page at:
http://www.TourismandMore.com/contact or e-mail us at <[log in to unmask]>.
Tourism & More offers a wide range of speeches and training seminars, which
can be found on our web page. Here are two special conferences in that you
should be aware of:
Tourism & More offers a wide range of speeches and training seminars. All
lectures can be given in English or Spanish. Here is a partial list of some
of our most popular topics
* Tourism Confronts Terrorism: What You Need to Know to Maintain a Viable
Industry in the Face of Terrorism
* Dealing with Tourism Rage: How to Deflect Anger and Keep Customers.
* Getting on Board: Helping Your Police and Other City Employees to be Part
of the Tourism Industry.
* Marketing to the Baby-boom, Generation, Generation X, and beyond.
* New Trends in Tourism Marketing and International Tourism
* When the Market is Tight and the Economy Is Slow: New Ideas in Marketing.
* Developing a Successful Agricultural and Rural Tourism Industry.
* Something from Nothing: The Art of Creating New Attractions.
* Improving our travel communication skills, the art of writing, listening,
and speaking in person, on the phone and computer.
* Tourism Ethics: Linking the Wisdom of Moses to Your Tourism Product
* The Media and Tourism: Speaking on the Telephone, Communicating by
Computer and Working with the Printed Media
For a complete listing of topics and information, please check our web page
at http://www.TourismandMore.com/contact or e-mail us at <<[log in to unmask]>.
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"Tourism Tidbits" Feb. 2002
Travel Ethical Review
The year 2002 may be a very challenging year for lots of people in the
tourism industry. The security and safety issue will continue to play a
major role in the new travel paradigm. To add to the challenge, many
nations around the world are facing difficult economic hurdles, and when,
figuratively, the economy gets a cold, travel and tourism often catch
pneumonia. With the exception of business travel, tourism and vacations are
often some of the early items that are cut from a budget. Tourism and
Travel also must face additional hurdles. For example, the graying of much
of the world's travel public means new and innovative types of products
will need to be marketed. Another issue is that despite the fear of
terrorism, international tourism will continue to grow, bring with it
special needs in the areas of customer service, security and health risks.
Faced with all of these challenges, 2002 is a good time to do an ethical
business review. To help you deal with some of the ethical issues in the
travel and tourism world here is a partial list of suggestions;
(1) When in doubt, the right thing to do is the best thing to do. Don't cut
corners because times are hard. This is the time to build a reputation for
integrity by doing the right thing. Make sure to give customer's their
money's worth rather than appearing to be selfish and greedy. The
hospitality business is about doing for others, and nothing advertises a
place better than giving that something extra in a period of economic
constriction. In a like manner, managers should never cut their underlings
salaries before they cut their own. If reduction in forces are necessary, a
manager should personally handle the situation, present a good-bye token
and never be absent on the day of a lay-off.
(2) When the going gets rough, be calm. People come to us for tranquility
and to forget their problems, not to learn about our problems. Our guests
should never be burdened with our economic difficulties. Remember they are
our guests and not our counselors. Tourism ethics requires that your
personal life stay in your home. If you are too agitated to work, then stay
home. Once one is at the workplace, however, we have a moral responsibility
to concentrate on the needs of our guests and not on our own needs. The
best way to be calm in a crisis is to be prepared. For example, in the
post-September 11th world, every community needs to have a tourism security
plan. In a like manner, your community or attraction needs to train
employees on how to handle health risks, travel changes, and personal
security issues.
(3) Develop a good esprit de corps. These are the days that tell employees
how much you care. Never ask an employee to do what you would not do, in
fact, good managers at least twice a year, do more than walk through a
hotel or attraction. A good manager should get out of his/her office and do
what his/her employees actually do. There is only one way to understand the
problems that employees have when at work and that is by participating
actively in their jobs and experiencing their frustrations. Never have
unreasonable expectations for your employees. If the expectations are too
low they will result in boredom and ennui, if the expectations are too
high, they result in frustration and cover-ups. Both sets of expectations
are unreasonable and lead to moral dilemmas.
(4) Develop tourism-partnerships. Visitors come to a location and not to a
specific place. The tourism experience is a composite of multiple
industries including: the transportation industry, the lodging industry,
the competing attractions, the restaurant industry, the entertainment
industry, the security industry etc. Each one of these sub-components
represents a potential alliance. In the twenty-first century no one
component can survive on its own. Instead it is essential that you define
your common goals with each of these tourism sub-industries and know where
flash-points between you may exist. Address these flash-points openly and
develop the areas of commonality.
(5) Move beyond employee evaluations. Rather than be seen as a
disciplinarian, work on performance goals for the next period. If employees
assume that you are out to get them, then a certain level of dishonesty
begins to creep into the relationship. Instead concentrate on what the
employee and you can do to partner toward a common goal. In a like manner,
never silence an employee. Often problems can be solves by listening
fairly. Bulling others only shows insecurity to a workforce.
(6) Honesty is the best policy. Nothing destroys a tourism business as much
as lack of credibility. Most guests/customers understand that things do go
wrong from time to time. In those cases, admit there is a problem, own it,
and deal with the problem. Most people are able to see through double-talk
and in the future will not believe your company even when you are telling
the truth. Remember that credibility means believably but not necessary
honesty. Don't just be credible, be honest!
(7) Never stifle innovation. It is all to easy to put someone down or
dismiss an idea out of hand. When people share ideas, they are taking a
risk. Travel is in its essence about taking risks and so travel
professionals who are afraid of risks usually do no more than an adequate
job. Encourage travel and tourism employees to take innovative risks, many
of their ideas may fail, but one good idea is worth many failed ideas.
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Positions in Academia
1) The Department of Tourism and Hospitality Management at the George
Washington University is accepting applications for an assistant/associate
professor of event management. For more information, please contact Dr.
Delpy Neirotti at: [log in to unmask]
2) The School of Natural Resources at The University of Vermont is
accepting applications for an Extension Assistant Professor - Tourism and
Sustainable Communities position. For more information please visit
http://snr.uvm.edu/community/faculty.html
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Tourism Conferences to Know About:
(We invite you to send to "Tourism Tidbits" the name of any conference you
want listed.)
Feb. 6-9, 2002
CAUTHE the 12th annual research conference of the Council of Australian
University Tourism and Hospitality Education (CAUTHE): in Fremantle,
Western Australia with the theme of "Tourism and Hospitality on the Edge".
For more Information contact: Ross Dowling, School of Marketing, Tourism &
Leisure, Edith Cowan University, Joondalup WA 6027, Australia. Tel +618
9400 5891, Fax: + 618 9400 5840, Email [log in to unmask]
Feb. 7-10
Bonn, Germany: Journeys of Expression: Cultural Festivals/Events and
Tourism. For more information contact Mike Robinson at
<[log in to unmask]>
February 17-19, 2002
Convention/Expo Summit X will be rescheduled for another date. For more
information please contact Patti Shock at <[log in to unmask]>
March 3-5, 2002
A joint conference of the Washington Festivals & Events Association and the
Oregon Festivals & Events Association to be held at the Resort at the
Mountain, near Mt. Hood, Oregon. For more information contact Scott Nagel
at [log in to unmask]
March 6-8, 2002
The 2002 Illinois Governor's Conference on Tourism will be held at the
Hilton Chicago from March 6-8. For additional information or for a copy of
the registration form call 1-800-823-1542 or download the form from the
Governor's Conference Web site, www.illinoistourism.org. For sponsorship
information, please call Patrick Snyder at 312/658-1047 or send an e-mail
to [log in to unmask]
March 10-12, 2002
The Wisconsin 2002 Governor's Conference on Tourism is scheduled for March
10-12 in La Crosse, Wisconsin. For additional information or to register
on-line, log onto www.wigcot.org.
March 11-13, 2002
Alaska Wilderness Recreation & Tourism Association is hosting it's 9th
Annual Ecotourism Conference in Fairbanks, Alaska. For more information
visit <http://www.awrta.org/>http://www.awrta.org or e-mail
[log in to unmask]
March 17-20
Burges, Belgium. The Historic City: Sharing Culture for the Future. To get
information, please contact: [log in to unmask]
April 8-10, 2002
California Conference on Tourism, Sacramento, CA.
Sponsored by the California Travel Industry Association (CalTIA) and
California Tourism (State of California, Department of Technology, Trade,
and Commerce, Division of Tourism). Visit
http://www.caltia.com/pages/events.html for details.
April 14 - 16, 2002
Oregon Governor's Conference on Tourism, Klamath Falls, Oregon
This year's theme is "Timeless Adventures. Tourism safety expert Peter
Tarlow will keynote the Tuesday luncheon. For more information, please
contact Julie Curtis at <[log in to unmask]>
April 18-20, 2002
Rethinking of Education and Training for Tourism. Zagreb, Croatia. For
more information please check the conference web site: www.turizam.efzg.hr
or email [log in to unmask]
April 29-May 1, 2002
XI Las Vegas Tourism Security Conference, Monte Carlo Hotel. For further
information, contact Don Ahl at <[log in to unmask]> or Peter Tarlow at
<[log in to unmask]>
May 15-18, 2002
Third European Conference on Travel Medicine, Florence Italy. Cost 500
Euros. For more information contact [log in to unmask] or call
0039-055-494949.
May 16-18, 2002
Tourism Industry Education Symposium, Jyvaskla, Finland. For more
information, please see www.tie2002.net or email
[log in to unmask]
May 17-19
The International Ecotourism Society (TIES) is offering Short Courses
before and after the World Ecotourism Summit (May 19-22, 2002) to provide
participants with a learning and interchange opportunity during their visit
to Quebec City, Canada. For additional information on TIES courses,
instructors, and registration fees go to www.ecotourism.org/trainfr.html ,
or by emailing [log in to unmask]
June 19-21, 2002
International City (ICTC). Tourism Conference. Vienna, Austria.
For more information please contact Karl Wobler at
<[log in to unmask]> or you Can access the web at
http://tourism.wu.edu/ictc/>http<http://tourism.wu.edu/ictc/>://tourism.wu.edu/i
ctc/
June 23 - 26, 2002
Travel and Tourism Research Association (TTRA) International's 33rd Annual
Conference: in Arlington, Virginia's Marriott Crystal Gateway, with the
theme of "CAPITALizing on Travel Research for Marketing Success." For more
information contact: Patty Morgan, TTRA International, P.O. Box 2133,
Boise, ID 83701, USA. Tel +1-208-429-9511, Fax +1-208-429-9512, Email
[log in to unmask], or you can access the web at: www.ttra.com.
June 23-25, 2002
Third Annual Travel Media Showcase, Montgomery, Alabama. Website:
www.travelmediashowcase.com
Sept. 4-7, 2002
Cardiff, Wales. "Tourism Research/An international interdisciplinary
conference". For more information, contact Claire Haven at
[log in to unmask]
October 17-20, 2002
WACVB Annual Meeting - Boise, ID
Sponsored by the Western Association of Convention & Visitors Bureaus
For information, contact [log in to unmask]
Oct. 23-26, 2002
PATA Sustainable Tourism Conference will be held on October 23-26, 2002.
The conference will take place in Anyer, West Java, Indonesia.
Jan. 5-8, 2003
Melbourne, Australia, "The Third Symposium on the consumer psychology of
tourism, hospitality and leisure", For more details, please contact GI.
Crouch at [log in to unmask]
Dec 9-11, 2003
Hamilton, New Zealand, "Taking Tourism to the Limits". For more
information, please contact Chris Ryan at <[log in to unmask]
________________________________________________________________________________
Spanish translations needed? Contact "Imagen & Comunicación Corporativa"
offers translation services between English and Spanish/Spanish and
English. For more information please contact Thelma at: <[log in to unmask]>
Please check out our web page at http://www.TourismandMore.com/
About the author: Dr. Peter E. Tarlow is the President of T&M, a founder of
the Texas chapter of TTRA and a popular author and speaker on tourism.
Tarlow is a specialist in the areas of sociology of tourism, economic
development, tourism safety and security. Tarlow speaks at governors' and
state conferences on tourism and seminars throughout the world and for
numerous agencies and universities.
If you know of anyone else who might enjoy ""Tourism Tidbits," please send
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topic that you would like to see covered by "Tourism Tidbits." We invite
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You are welcome to reproduce "Tourism Tidbits" or any part of "Tourism
Tidbits" with proper citing. We hope that you will see "Tourism Tidbits"
as a place where tourism, visitor, and travel professionals exchange ideas
and information. "Tourism Tidbits" does not offer specific advice. All our
information is general in nature. Our goal is to provide a "review" for
industry personnel or to raise provocative issues. "Tidbits" never provides
specific advice. We remind all readers that every specific business
decisions should be made only after you have done the proper research. The
author(s) accept(s) no responsibility for any loss due to any information
published in "Tourism Tidbits."
All articles sent to "Tourism Tidbits" and accepted for publication are
owned by "Tourism Tidbits" and may be subjected to editorial review and
rewriting (with permission of the author). All questions about "Tourism
Tidbits" suggestion or, cancellations should be addressed to Dr. Peter E.
Tarlow at <[log in to unmask]>
Dr. Peter Tarlow
1218 Merry Oaks,
College Station, Texas, 77840-2609, USA.
Telephone: (979) 764-8402.
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