Nicola Morelli wrote :
>In some of the breakfast and lunch discussion I had with Victor and others
>I come to the conviction that research areas close to design management,
>or strategic design, for instance, may provide methodology and logical
>tools that, translated from the market-based logic to new grounds, may
>provide some of the seeds for new developments.
I wasn't at the conference, and I haven't yet downloaded P. Buchenson
paper, so that's just a side comment (about an issue on which I have
already thought a bit) :
I would say, in a pragmatic way, that if design management or strategic
design had had the slightest possibility to make some profit out of
social issues, they would have done it, and they would have been keen on
twisting the tools they had to do so.
I think that the market-logic cannot at all be translated into another
logic, and we should rely on the clerverness of the market for that (I am
not being cynical here).
The logic of value (the "symbolic economy") that is the basis of
non-market production is hardly reducible to the current market economy.
Attention : this doesn't imply that doing things in that field cannot be
done (because things are done), nor that money cannot be earned (because
some people some living out of it), nor that the issues of inclusive
design or design for all cannot be considered in the actual design
activity.
But just that, in my personal view, 90% of the design practice (and
possibly design education) has internalized -without much questionning
even- the current business model, and sometimes even fuels general
theories of design out of it.
Regards,
Jean
Jean Schneider
Monplaisir / 09700 Montaut / France.
Phone : (+33-0)5 61 69 21 44 / mob : (+33-0)661 350 357
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