Bournemouth University/London School of Economics
PROMOTIONAL PRACTICES AND
POLITICAL PARTICIPATION
2.00-6.00, Friday 22 November 2002
at the
London School of Economics
This half-day seminar will explore the impact of marketing, public
relations and other promotional techniques on political culture and on
the attitudes of the public towards electoral politics. Can the low
turnout in the 2001 General Election, for example, be attributed at
least in part to public disaffection with the alleged dominance of
presentation and spin? Or can promotional tools of various sorts help to
engage voters with the democratic process and reduce the ‘democratic
deficit’? How accurate in any case are the influential pictures of a
turned-off electorate?
All are welcome to this public seminar.
Programme
From 1.30 Registration.
2.00 Welcome.
2.05 Joy Johnson (Head of Media Relations, London Mayor’s Office),
A practitioner’s view.
2.45 Prof. Ivor Gaber (Goldsmiths College), Getting the message across:
the role of local authorities in promoting registration and voting.
3.30 Tea.
3.45 Prof. Barry Richards (Bournemouth University), The emotional
deficit in political communications.
4.30 Dr. Margaret Scammell (LSE), Marketing and political activism.
5.15 Panel and plenary discussion.
6.00 Close.
Venue: Wolfson Theatre, Room D702, 7th floor, Clement House, LSE,
Aldwych, London WC2. There will be an admission charge of £5, payable
at the door.
For further information please telephone the Bournemouth University
Conference Office on
01202 702713
--
Dr Karen Ross
Reader in Mass Communication and
Director, Centre for Communication, Culture
and Media Studies
Coventry School of Art and Design
Coventry University
Priory Street
Coventry CV1 5FB, UK
tel +44 (0) 2476 887433
fax +44 (0) 2476 887440
email: [log in to unmask]
http://www.coventry.ac.uk/ccmr
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