I had some information via an accountant that new DTI rules came into
effect in August for websites with commercial activities. Museum websites
are primarily informational, however I am guessing the rules will affect
us nonetheless particularly if you have any form of commercial activitiy
online. The new rules cover the provision of information, electronic
marketing and forming contracts.
Businesses are required to provide name and contact details including
postal and email addresses so that customers can get in touch easily
* provide their VAT number and details of any trade associations to which
they belong
* give a clear indication of prices if relevant with details of any
associated taxes and delivery charges
* clarify what steps are involved to conclude a contract and the point at
which the purchaser is committed to it
* acknowledge receipt of an order electronically and promptly
* give customers the chance to check an order and correct any errors
before committing to it –
* ensure customers can store and reproduce any terms and conditions, eg by
putting them in a format in which they can save them and then print them
out
* tell customers how they can access any codes of conduct
* make sure that any marketing emails promoting goods or services are
clearly identifiable as a commercial communication
* make sure that unsolicited marketing emails can be easily identified
perhaps by marking them unsolicited advertisement'
* clearly identify any discounts or promotions.
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