Apologies for cross-posting
MARKETING STRATEGY AND RESEARCH: their role in library service development
Stamford, Thursday 28 November 2002, 10.15am to 3.45pm
A cross-sectoral CPI Policy Seminar
Effective marketing is a recurrent issue for LISs of all kinds, but the
issue is not simply about doing better publicity and promotion: there is
the deeper strategic question of how to shape services to meet changing
expectations and how to open up access to new markets.
Aims:
- to probe the rationale and benefits of marketing (rather than the
practicalities of how to do it), and
- to understand the importance of management information for developing
effective marketing strategies.
Target audience: managers of LISs in all sectors, regional bodies, library
co-operatives and partnerships, and library school staff. Opportunities
are built in throughout the programme for discussion and debate.
PROGRAMME
09.30 Coffee and Registration
10.15 Chair: Martin Molloy, Director of Libraries and Heritage, Derbyshire
10.20 Marketing the academic library: the LSE experiment
Jean Sykes, Director of Information Services, and Karen Bedwell,
Communications Manager, British Library of Political and Economic
Science, London School of Economics
11.05 Public libraries, PLUS and market research
John Sumsion, Consultant
12.15 Lunch in The George Hotel
13.15 Marketing library services and the role of development agencies
Honor Wilson Fletcher, Sales and Marketing Director, Hodder
Children's Books; and Trustee, The Reading Agency
14.00 Effective marketing: a personal view
Sheila Webber, Lecturer, Department of Information Studies,
University of Sheffield
15.00 Tea
15.15 Speakers' Forum and conclusion
15.45 Seminar ends
BOOKING DETAILS
Venue: The George Hotel Business Centre, Stamford, Lincolnshire.
Stamford is 90 miles north of London and easily accessible by road (A1)
or rail (Stamford-Peterborough, Leicester and Birmingham line). Stamford
station is just 2 minutes walk from the hotel. There is adequate free
car parking at the rear of the hotel.
Fee: #195.00 (including VAT) includes morning coffee, lunch, afternoon
tea and Seminar Proceedings (sent free to delegates when published).
For enquiries or bookings, please contact:
Cheryl Bradbury
Seminar Co-ordinator
CPI @ Instant Library
Tel: 01509 225665 Fax: 01509 232748
e-mail : [log in to unmask]
or use the booking form below
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BOOKING FORM
Please reserve a place at the CPI Seminar on 28 November 2002 -
MARKETING STRATEGY AND RESEARCH
* I enclose payment
* Please invoice my authority/organisation
Name: ..........................................
Position: ......................................
Address: ........................................
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Special dietary requirements:
Return this booking form to:
Cheryl Bradbury
Seminar Co-ordinator
CPI @ Instant Library
The Charnwood Wing
Gas Research and Technology Centre
Ashby Road
Loughborough
Leicestershire
LE11 3GS
(Tel: 01509 225665 Fax: 01509 232748)
e-mail : [log in to unmask]
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Information and booking forms for CPI Seminars
and information about published Proceedings are at:
http://www.cpi-ltd.com/seminars.htm
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