Dear Arild Drivdal,
Thank you for the link:
> http://www.poynter.org/eyetrack2000/
It is quite interesting. Our main interest is in factual recomendations given on the qualitative or quantitative analyses based on eye-tracking, in-depth interview and memory and preferential tests. We are about now to start a cooperation with some local publisher of computer journal. We have some methodology which is functional but I would like to know how much are used other approaches in eye-tracking - say signal detection theory or other deeper and more sofisticated ways of database data analyses.
I know that commercial tests are often quite shallow, but it depends a lot on a personal approach to the matter.
Any thank you a lot for information given.
Best wishes.
Jeronym Klimes
Eye-tracking produkt manager
dept. Research and analyses
Dimar s.r.o.
Czech republic
email: [log in to unmask]
tel: +420 608 22 10 75
> You might want to check out this link, although it refers primarilyto online
> news as opposed to physical hard copies of journals.
> Participants are set up with a physical head gear to track their eye
> movements as they read online news.
>
>
> http://www.poynter.org/eyetrack2000/
>
>
> Arild Drivdal
> SensoMotoric Instruments, Inc.
>
>
>
>
> -----Original Message-----
> From: Eye-movement mailing list [mailto:[log in to unmask]]On
> Behalf Of Jeronym Klimes
> Sent: Monday, August 20, 2001 6:07 AM
> To: [log in to unmask]
> Subject: [EM_LIST] Tests of title pages of journals
>
>
> Dear all,
>
> I have a question if somebody of you have an experience in making some
> eye-tracking tests on title pages of journals with a goal to improve
> readibility, atractivity of the title pages in shops and for a reader in
> general.
>
> The second question is related to the first one: How often are such tests
> done.
>
> Thanks for any answer.
> Jeronym Klimes
> Eye-tracking produkt manager
> dept. Research and analyses
> Dimar s.r.o.
> Czech republic
> email: [log in to unmask]
> tel: +420 608 22 10 75
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