Dear list members,
News follows of the launch of a web site which is likely to be of
considerable interest to design historians.
Lesley Whitworth
List Administrator
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DUKE'S WEB SITE ON EMERGENCE OF ADVERTISING
Duke University's Rare Book, Manuscript, and Special Collections Library is
pleased to announce the availability of "Emergence of Advertising in
America: 1850 - 1920" (EAA). <http://scriptorium.lib.duke.edu/eaa/>
EAA is an online image database of over 9,000 advertising items and
publications and is a collaboration of the John W. Hartman Center for
Sales, Advertising & Marketing History and the Digital Scriptorium. This
image database was a 1998 Library of Congress/Ameritech National Digital
Library Competition winner. The purpose of the project is to illustrate the
rise of consumer culture, especially after the American Civil War, and the
birth of a professionalized advertising industry in the United States. The
images are drawn from over a dozen separate collections in the Hartman
Center and Duke's Rare Book, Manuscript, and Special Collections Library.
The project organizes the materials into eleven categories, including
advertising cookbooks, early Lux ads, J. Walter Thompson Company "house
ads" and tobacco promotions. The site includes features such as:
TEI-encoded transcriptions of the title pages and tables of
contents/indexes for the Early Advertising Publications and the Nicole
DiBona Peterson Advertising Cookbook categories; descriptive essays for
each category; and, Boolean searching within each category as well as
general searching across all categories. These "added value" features are
consistent with other Digital Scriptorium projects.
The John W. Hartman Center (http://scriptorium.lib.duke.edu/hartman) at
Duke University is one of the nation's pre-eminent programs for the study
of sales, advertising, and marketing. The Center's mission is to promote
understanding of the immense cultural impact of these fields by expanding
its vast collection of textual and multimedia resources and increasing the
access to these materials by students, scholars, and businesses worldwide.
You can visit the Emergence of Advertising in America web site at:
http://scriptorium.lib.duke.edu/eaa/
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