On Thu, 26 Oct 2000, Andrew Aird wrote:
> We are considering registering more and more variants of our name (although
> many are taken including http://www.kingscollegelondon.com/ which
> mysteriously goes to an Escort Agency!). However, I think the key to this is
> getting more and better inward links and better results on search engines.
We are looking into the same kind of issues here ... as far as I can tell,
there's only one UK university that has really gone into mass domain
registering, and the rest of us have one or two variants, if that.
Looking elsewhere, corporates like Microsoft and the BBC have very few
variants registered. Which leads me to wonder why. Possible reason could
be down to marketing / branding and not wanting to weaken the main
publicised url, or perhaps they think that people are likely to source
them via search engines, in which case the need for registering
alternatives becomes redundant.
> As far as figures go, I for one always try to 'guess' a URL when I'm looking
> for something new, before going off to Google or whatever. Perhaps you could
> do a quick survey on this list.
Perhaps I will ... can I ask why you try to guess. Spirit of adversity,
adventure, or Something Else ...???
Nicola
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