Hi Richard
 Your model (and accurate description of web community)
strike a chord here at APU. It's the model we adopted 2
years ago here and since then have found a large degree of
employment of the corporate branding logotext.

The use of a guidelines section on our site
(http://www.apu.ac.uk/guidelines)
and reminders to both conformists and non-conformists (via
a centralised mailing list of about 80 local web
co-ordinators and then individualised follow-ups) helped.

Following an external branding analysis report which
has just been prepared for our Marketing people, the
branding message looks as if it will be more rigorously
implemented here over the next few months.
Regards
Maurice
On Thu, 1 Nov 2001 08:54:09 -0000 Richard Tammar
<[log in to unmask]> wrote:

> Hello there!
>
> I've been asked by senior management at the University of Sussex to ensure
> that all University web-pages cohere with 'the corporate identity'. To this
> end I've been attempting to compose a policy document delineating a
> (minimum) level of 'branding' that must appear on every page by a certain
> date (likely to be in 2003).
>
> The University's servers hold over 30 000 pages of open-access information,
> and, whilst a proportion of these are managed by the central web team or
> happy-to-cohere information providers, the majority are owned by
> enthusiastic - and often iconoclastic - individuals across well over 100
> separate academic departments and research projects.
>
> My question is this: have any colleagues at UK universities implemented
> visual identity or branding policies across a large, distributed site such
> as this... and if so, how successful have they been? I would absolutely love
> to hear from you!
>
> Richard Tammar
> Website Manager
> University of Sussex

Kindest Regards
Maurice
----------------------
Maurice Crockard Tel: +44(0)1245 493131 x 4774
Web Manager & Information Strategy Co-ordinator
Strategic Information & Planning Unit
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"Living is easy with eyes closed, misunderstanding all you see" (Lennon,J)