Dear Colleagues,

THE INTERNET EXAM: NOW FULLY UPDATED AND BACK ONLINE

THE SUSTAINABLE BUSINESS CHALLENGE:
A BRIEFING FOR TOMORROW'S BUSINESS LEADERS

A global initiative by the Foundation for Business and Sustainable
Development in collaboration with the United Nations Environment Programme
and the Bellagio Forum for Sustainable Development

Already 16.000 students and employees worldwide have taken the Sustainable
Business Challenge Internet exam. The WBCSD Foundation has now updated this
online learning experience course to enhance your knowledge within the field
of Sustainable Development. Read more about this course and how to buy the
accompanying course book below, and enter the website of The Foundation for
Business and Sustainable Development
http://www.foundation.no/vus/vusframe.htm (click 'Courses') to start your
learning experience.

The Sustainable Business Challenge (SBC)
Learning style: printed book/online exam
Duration: about 6 hours including reading the book
Price: £12.95/US$25.00 including the accompanying course book and online
exam

Course book:
THE SUSTAINABLE BUSINESS CHALLENGE:
A BRIEFING FOR TOMORROW'S BUSINESS LEADERS
Jan-Olaf Willums 
with the World Business Council for Sustainable Development
192 pages / full colour / May 1998
ISBN 1 874719 17 9 / £12.95 US$25.00

Two decades ago, in the late 1970s, environmental concerns were only
beginning to surface in the world's boardrooms. Today, environmental
stewardship is part of every board member's vocabulary. So what issues will
be on the corporate board agenda 20 years from now? How fully will
environmental and social questions be integrated into the fabric of an
enterprise?

That depends on those entering the corporate world now; by the time today's
business students have gained senior positions, concepts such as
eco-efficiency and the social licence to operate should be common currency.
Therefore, environmental concerns will be high on the list of recruitment
and career development requirements of 21st-century corporations.

So how well prepared are today's business students? "The Sustainable
Business Challenge" began with a collaboration between the WBCSD and the
international student organisation AIESEC to discover precisely that.
Environmental staff from the WBCSD's member companies, business professors
and members of environmental NGOs were asked to help compile a document of
what every student should know. A version was posted on the Internet along
with a certificated exam, The Sustainable Business Challenge Exam, and was
greeted with much enthusiasm from around the world.

This success prompted great demand for an accompanying book based on the
original Internet background document but greatly expanded in terms of
detail and issue coverage. This book is now the most comprehensive and
up-to-date primer available on issues of corporate sustainability and of
environmental issues that affect business and has been widely adopted as a
standard text by both businesses and universities. The contributors include
John Elkington (SustainAbility) and Rick Bunch (World Resources Institute)
among others. All the key topics are addressed thoroughly, and the issues
are viewed in context from the perspective of a fictional corporation as key
personnel there come to terms with the policy implications of environmental
issues at the dawn of the new millennium.


"The Sustainable Business Challenge is designed to call you attention to the
emerging trends we all face in the next century."
Livio de Simone, Chairman and CEO, 3M

"This intriguing publication is aimed primarily at business students
[but]...the breadth of issues and punchy style will appeal to many
audiences."
Paul Scott, Tomorrow magazine


CONTENTS

Introduction
***************
Section One
The Sustainable Enterprise
How to Remain Successful in the 21st Century, The Sustainable Management
Challenge, The Greening of Industry, Some Perspectives on Sustainable
Development, Applying Sustainable Development to Business Strategy,
Scenarios: Preparing for Possible Futures
***************
Section Two
Key Environmental Issues and Trends
Atmosphere and Climate, Water, Fisheries, Agriculture, Forestry,
Biodiversity, Energy, Transport, Waste
***************
Section Three
Policy Topics on Today's Board Agenda
The Climate Negotiations, The Challenge of Biodiversity, Other Multilateral
Environmental Agreements, The Food Challenge, The Developing Country
Dimension
***************
Section Four
Emerging Themes for Business
Corporate Social Responsibility, Product Stewardship, Consumer Needs,
Sustainable Consumption, Trade and the Environment, Co-operation, Risk and
Uncertainty
***************
Section Five
Business Concepts for the 21st Century
Eco-Efficiency, By-product Synergy, Sustainable Shareholder Value, Star
Alliances and Partnerships
***************
Section Six
Tools for Managing the Sustainable Corporation
Environmental Management Systems, The Life-Cycle Approach, Sustainability
and Design: DfE, Remanufacturing or Dematerialisation?, Accounting for the
Environment, Environmental Reporting, Closing the Manufacturing Processes
Loop , Supply-Chain Auditing
***************
Section Seven
Looking Ahead
Board Challenges in 2020, Managing Complexity, A Possible Board Agenda for
2020, Closing Letter from the Chairman
***************

To order a copy of the book, please contact:

Samantha Self
Greenleaf Publishing
Aizlewood Business Centre
Aizlewood's Mill
Nursery Street
Sheffield S3 8GG
UK
Tel: +44 114 282 3475
Fax: +44 114 282 3476
E-mail: [log in to unmask]

OR ORDER ONLINE AT
http://www.greenleaf-publishing.com
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To learn more about the Foundation for Business and Sustainable Development,
contact:

The Foundation for Business and Sustainable Development
Veritasveien 14
PO Box 301
1323 Hovik
Norway 
Tel: +47 6781 5204
Fax: +47 6781 5201
E-mail: [log in to unmask]
http://www.foundation.no

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