APOLOGIES FOR CROSS-POSTINGS

Dear Colleagues,

We would like to announce the publication on 29th June 2000 of:

PERSPECTIVES ON CORPORATE CITIZENSHIP
Edited by Joerg Andriof and Malcolm Mcintosh, Corporate Citizenship Unit,
Warwick Business School, UK
332 pp / £40.00 $75.00 / ISBN 1 874719 39 X / June 2001

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To place an order for this title or to view the Introduction online,
please visit the Greenleaf website at:
http://www.greenleaf-publishing.com/catalogue/corpcit.htm
You can also request a review copy or inspection copy from this site - see
the home page:
http://www.greenleaf-publishing.com

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A number of disparate but interconnected forces such as deregulation and
globalisation, rapid advances in communications technology and the rise in
the power of the consumer and civil society have now combined to bring
corporate responsibility to prominence in many corporate boardrooms. In this
information age, the ramifications of not addressing best practice in
environment, workplace, marketplace and community could range from bad press
coverage to complete market exclusion. These are perilous times for the
social construct of modern capitalism.

In today's society successful companies will increasingly be those that
recognise that they have responsibilities to a range of stakeholders that go
beyond compliance with the law. If in the past the focus was on enhancing
shareholder value, now it is on engaging stakeholders for long-term value
creation. This does not mean that shareholders are not important, or that
profitability is not vital to business success, but that in order to survive
and be profitable a company must engage with a range of stakeholders whose
views may vary greatly. If in the past corporate social responsibility was
simply seen as profitability plus compliance plus philanthropy, now
responsible corporate citizenship means companies being more aware of and
understanding the societies in which they operate. This means senior
executives and managers being able to deal with a wide range of issues
including greater accountability, human rights abuses, sustainability
strategies, corporate governance codes, workplace ethics, stakeholder
consultation and management.

The aim and scope of "Perspectives on Corporate Citizenship" is to help
capture and distil these and other emerging trends in terms of content,
context and processes, in one concise volume. With contributions from the
crème de la crème of leading thinkers from around the world, "Perspectives
on Corporate Citizenship" will become essential reading for students,
scholars and all serious thinkers on one of the most critical issues of our
time.


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" "Perspectives on Corporate Citizenship" is an important and timely
contribution to the rapidly emerging debate on the social and political role
of business in a global economy. It addresses some of the most pressing
leadership challenges faced by business, including corporate citizenship in
a dot.com world, responding to demands for greater stakeholder engagement
and accountability, and the role of the private sector in shaping global
governance. With contributions from some of the world's leading academics in
this field, the book is a 'must-read' for anyone interested in the changing
business environment."
Jane Nelson, Prince of Wales, Business Leaders Forum

"Š an excellent tool for all PR practitioners helping to specify their
strategies."
Dr Bernd Schuppener, GCI Hering Schuppener

"This is an impressive collection of the latest thinking in the rapidly
evolving field of corporate citizenship."
Jeremy Nicholls, BP Global Social Investment

"This book is a fruitful contribution to the emerging international
discussion on corporate citizenship."
Prof. Dr André Habisch, Catholic University of Eichstätt

"The book brings together an excellent range of material Š and ought to help
companies avoiding some major mistakes."
Dr David Brown, Arthur D. Little Ltd

"Šthis book is an essential companion to any person involved in corporate
citizenship issues."
Dr Miles Watkins, Aggregate Industries


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CONTENTS

Foreword
Professor Dr Andre Habisch, Catholic University of Eichstaett and Managing
Director, Center for Corporate Citizenship

Introduction
Joerg Andriof, Corporate Citizenship Unit, Warwick Business School, UK


Part 1: Evolution, Context and Concepts of Corporate Citizenship

1. Integrity and mindfulness: foundations of corporate citizenship
Sandra Waddock, Boston College, Carroll School of Management, USA

2. Corporate citizenship: evolution and interpretation
Duane Windsor, Rice University, USA

3. Corporate citizenship: rethinking business beyond corporate social
responsibility 
David Birch, Corporate Citizenship Research Unit, Deakin University,
Australia

4. Global corporate citizenship in a dot.com world: the role of
organisational identity
James E. Post and Shawn L. Berman, Boston University, USA

5. Theorising business citizenship
Donna J. Wood, University of Pittsburgh, USA, and Jeanne M. Logsdon,
University of New Mexico, USA

6. Business citizenship outside and inside organisations: an emergent
synthesis of corporate responsibility and employee citizenship
Diane Swanson and Brian P. Niehoff, Kansas State University, USA


Part 2: Governance and Leadership of Corporate Citizens

7. Corporate citizenship as an ethic of care: corporate values, codes of
ethics and global governance
Michel Dion, Universite de Sherbrooke, Canada

8. The moral leader: essential for successful corporate citizenship
Archie B. Carroll, University of Georgia, USA

9. How Australia's top 500 companies are becoming corporate citizens
Mark Glazebrook, Corporate Citizenship Research Unit, Deakin University,
Australia

10. When multinational corporations act as governments: the Mobil
corporation experience
Alejo Jose G. Sison, Institute for Enterprise and Humanism, University of
Navarre, Spain

11. The world's business: the United Nations and the globalisation of
corporate citizenship
Jonathan Cohen, United Nations Association of the USA


Part 3: Stakeholder Engagement and Social Accountability

12.  Partnership alchemy: engagement, innovation and governance
Simon Zadek, Institute of Social and Ethical AccountAbility, UK

13. Patterns of stakeholder partnership building
Joerg Andriof, Corporate Citizenship Unit, Warwick Business School, UK

14. A comparative study of stakeholder engagement approaches in social
auditing 
Simon S. Gao, Napier University Business School, UK, and Jane J. Zhang,
Glasgow Caledonian University, UK

15. Corporate citizenship: What gets recorded? What gets rewarded?
Kimberly S. Davenport, BellSouth Corporation, USA, and Patsy Lewellyn,
University of South Carolina Aiken, USA

16. Processes in social and ethical accountability: external reporting
mechanisms
Leigh Holland, De Montfort University, UK, and Jane Gibbon, Newcastle
Business School, University of Northumbria, UK



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To place an order for this title or to view the Introduction online,
please visit the Greenleaf website at:
http://www.greenleaf-publishing.com/catalogue/banking.htm
You can also request a review copy or inspection copy from this site - see
the home page:
http://www.greenleaf-publishing.com

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Alternatively, please contact:

Samantha Self
Greenleaf Publishing
Aizlewood Business Centre,
Aizlewood's Mill,
Sheffield S3 8GG
UK
Tel: +44 (0)114 282 3475
Fax: +44 (0)114 282 3476
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http://www.greenleaf-publishing.com