oops
-----Original Message-----
From: Wystan Curnow (FOA ENG)
Sent: Wednesday, 29 August 2001 6:13 p.m.
To: [log in to unmask]
Subject: snapshot #3
What to call a wall? We discussed it in my office. How it happened in
the past is that
you would go in there and say well I don't like that wall, you can't
expect me to work with
that wall, it's this or its that, and they would say, well, sorry, its
my wall, its my property, essentially
it's none of your business but in this case John invited you in and
asked your opinion of the
, which you gave and he moved the wall, 1.9 m., just as you suggested
.There was no confrontation, no politics, that is the relationship was
different, just as his business
is different. So how do we name this wall, for the launch Friday week?
I think we must
find out more about his business. So I rang him up and said are you
free, Billy and I want to
ask you more about your business? Sure. So we went on down to his
office. John and Dominic
we there, a table, four chairs, computer, telephone, white walls, grey
floor. John explained
that if you tell people what the business is they categorize you and we
don't want to be limited , we
are loathe to be at all specific. Nevertheless I listened hard for
language linking the work of the
office to the work of the wall. He said we are neither this nor that,
we are both this and that.
Then I said, ok I have it. We call it: Wall for Starkwhite. (Starkwhite
is the name of the business).
Billy said what typeface do you use? Franklin. We'll make it 1.9 m
long, centred, and the height
of the thickness of the wall. So he rang up Terry and ordered the
lettering. We walked back to my office
where I had my snapshot to write. I glanced at the clock: 6.12pm, and
posted it.
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