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Artnet News
8/30/01
TATE TEAMS WITH BT ON WEB
Six months after the Tate in London and the Museum of Modern
Art in New York abandoned their
planned e-commerce collaboration, the Tate has announced the
first corporate sponsor of its website --
BT, otherwise known as British Telecommunications. As if to
point out the populist nature of the
enterprise, the Tate enlisted supermodel Jerry Hall for the
press launch in London yesterday. The Tate
will only say that BT has provided "considerably more" than
£100,000 to develop the Tate site, which is
already a web standout, with over 14,000 images from Tate
holdings posted online. As for the new
partnership, first up is an artist's web project by Damien
Hirst, who will develop a game based on his
"Pharmacy" scheme in conjunction with a show "Still
Life/Object/Real Life" slated for the museum in
October. Also planned is a VR tour of some 40 Tate galleries,
due in November, under the supervision of
new tech chief Jemima Rellie.
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