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Subject:

Fifth Institutional Web Management Workshop

From:

Brian Kelly <[log in to unmask]>

Reply-To:

Brian Kelly <[log in to unmask]>

Date:

Fri, 1 Jun 2001 10:13:10 -0000

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (528 lines)

The following message is being sent to this list as the workshop may be of
interest to the lis-link community.

----------------------------------------------------------------------------

A reminder that the closing date for the fifth Institutional Web Management
workshop is approaching.  Although we will accept bookings after the 4th
June, delegates may be restricted in their choice of the parallel sessions.

The 3 day workshop will take place at Queen's University Belfast on 25-27
June.  The event costs only 250 for members of the HE and FE communities.
This price includes 3 night's accommodation.  The cost of the workshop is
slightly higher for those in other communities.

Details of the talks and parallel sessions are given below.

The workshop Web site is available at:
<http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2001/>


Brian

----------------------------------------------------------------------------

Talks

Details of the talks to be given on Monday 25 June 2001 are given below.

                1: Taking a Strategic Approach to the Web
                Ann Hughes, JISC

                2: E-Learning at SHU: A Case Study
                Paul Helm, Sheffield Hallam University
                Abstract: This case study will outline lessons learned from
previous elearning
                initiatives before considering how we have started to
dismantle the barriers to
                staff who want to get involved; the consequent changes in
technical and
                pedagogical support; the impact on the student experience;
successes, things
                that didn't work so well, and the unexpected.


                3: What Students Want
                Mark Ray, Luminas/UEA
                Abstract:
                Before leaving university and starting Luminas Limited, the
directors were all
                involved in running student union-backed web sites. While
doing this, they
                obtained a unique perspective on what students want from a
university site. In
                this talk, they present some ideas from this experience that
you may not have
                considered before.

                4: The View from Down Under
                Ed Bristow, Australian Taxation Office
                Abstract:
                Australia has undertaken significant reform of its tax
system, while at the same
                time endeavouring to bring government services online. The
Australian Taxation
                Office (ATO) has been at the forefront of both these
initiatives and has been
                widely seen as a leader in electronic service delivery in
the revenue sector.
                Australia has also established a national framework for the
accreditation and use
                of Public Key Infrastructure (PKI), known as Gatekeeper. In
1999-2000 the ATO
                conceived, developed and deployed a PKI to support the new
tax system. This
                session looks at some of the lessons learnt in that process
and discusses the
                value of a national standards regime and the role of
government in encouraging
                the uptake of electronic service options and at the
implications these have for
                revenue collection and regulatory agencies.

                5: Will The Virtual University Kill The Physical University?
                Peter Scott, Open University

                6: Advertising On Web Sites
                Diane McDonald, University of Strathclyde
                Abstract:
                Although electronic marketing on the Internet has been
around for several years,
                until recently there had been minimal uptake within the
Higher Education (HE)
                and Further Education (FE) sector. However the ever pressing
need to
                supplement the funding of services has led to an increasing
number of HE and
                FE institutions (as well as local and central government and
other public sector
                bodies) introducing the hosting of electronic marketing
material for 3rd parties
                (advertising, affiliate links, links to sponsors, etc.) on
their Web sites. This talk
                describes current practice within the HE/FE sector and
highlights the associated
                problems. (This research was carried out as part of a JISC
funded study into
                "Advertising on JANET").

                7: Linking Development & Innovation With Mainstream
                Activities
                Grainne Conole, ILRT, University of Bristol and Paul
Browning, University of
                Bristol
                Abstract:
                The boundaries between mainstream traditional provision of
ICT support for
                institutions and ICT research and development activities are
starting to blur.
                There is a need to capitalise on the strengths of both areas
and to ensure that
                they work in synergy with each other. The Institute for
Learning and Research
                Technology (ILRT) consists of ICT-related externally-funded
projects and
                services, but it is also part of the University's
'mainstream' Information Services
                division. The talk will outline how at Bristol we are trying
to 'join-up' our approach
                to ICT use and development within the University and will
report on the VIOLET
                project, which exemplifies our approach.

                8: Webcasting In An Institutional Context
                Alan Collins, QUB
                Abstract:
                We put our toes into the waters of Windows Media
Broadcasting at last summer's
                graduation ceremonies. This talk will describe our
experiences, confusion,
                frustration and finally satisfaction at reaching a workable
solution for online and
                on-demand broadcasting of a variety of academic, social,
educational and
                promotional events. A description of our methods and samples
of recordings will
                be presented.

Parallel Sessions

Parallel Session A: 9.15-12.30

Delegates can choose one of the A sessions, which take place on the morning
on Tuesday 26 June 2001, one of the B and one of the C
sessions, which take place in the afternoon.

The morning sessions (A) provide an opportunity for delegates to discuss a
particular topic indepth. The afternoon sessions (B and C)
provide an opportunity for delegates to update their knowledge in a
particular area.

                A1: E-Learning - Barriers and Enablers
                Paul Helm, Sheffield Hallam University and Megan
Quentin-Baxter, Learning and
                Teaching Support Network (LTSN) for Medicine, Dentistry and
Veterinary Medicine
                Venue: TBC
                Time: 09.15-12.30 on Tuesday 26 June 2001

                A2: Users Of Our Services
                Colin Work, University of Southampton
                Venue: TBC
                Time: 09.15-12.30 on Tuesday 26 June 2001

                A3: Practical Web Strategies
                Ann Hughes, JISC
                Venue: TBC
                Time: 09.15-12.30 on Tuesday 26 June 2001

                A4: CMS Case Studies
                Paul Browning, University of Bristol and Mike Lowndes,
Natural History Museum
                Venue: TBC
                Time: 09.15-12.30 on Tuesday 26 June 2001

                Abstract:
                Web-enabled databases are key to delivering and maintaining
structured content.
                The first part of this session will be devoted to a
"middleware head-to-head" - a
                compare and contrast exercise that will explore the software
approaches that can
                connect databases to Web pages.

                Although structured content is important, the biggest
challenge is managing less
                structured content. The second part of this session will
present a case study of
                the Natural History Museum which uses a mixture of
commercial and open
                source products to deliver an outward facing Web site and a
departmental
                intranet.

                A5: Intranets
                James Currall, University of Glasgow
                Venue: TBC
                Time: 09.15-12.30 on Tuesday 26 June 2001
                Abstract:
                An intranet is a mechanism for the implementation of an
organisation's
                information management policy and for realising its
information strategy. The
                policy and strategy may be very centralised and homogeneous
or, as is the case
                with the University of Glasgow, involve a high degree of
devolution and
                heterogeneity and the intranet to support it must reflect
the way that the
                organisation operates. Above all an intranet is about
delivering information to
                those who need it, when they need it. The right sort of
technology can oil the
                wheels, whilst the wrong sort will just get in the way.

                The implementation of an intranet involves a large number of
components to deal
                with authoring, authentication, authorisation, content
management, notification,
                searching, etc. This session will provide the opportunity
for participants to
                examine different approaches, share experience and discuss
difficulties across a
                range of issues and technologies.

                A6: Web Site Redevelopment
                Miles Banbery, University of Kent at Canterbury
                Venue: TBC
                Time: 09.15-12.30 on Tuesday 26 June 2001
                Abstract:
                We all know now that having a Web site is not the end of the
battle. Most
                organisations are now well past their first generation Web
site, but how should we
                approach redevelopment (organisational, graphical and
technical)? This session
                will address these issues through a series of short case
studies, presentations of
                key issues, pointers to existing resources and
discussions/group work.

                A7: E-Business
                Andrew Aird, Director of Web Services, King's College London
                Venue: TBC
                Time: 09.15-12.30 on Tuesday 26 June 2001
                Abstract:
                The outcome of the session will be to enable Web managers
to:

                     Identify e-commerce opportunities within your
institution
                     Apply appropriate business models
                     Convince finance people of the benefits of e-commerce
                     Understand design, technical and resource issues

                E-commerce is on all our agendas as Web managers, whether we
like it or not,
                but most institutions have yet to embrace its huge potential
for both selling and
                buying.

                This session will look at various business models and at
which in-house
                resources and/or outsourcing is needed to build effective
online transaction sites.

                Group exercises will focus on usability and security aspects
of e-commerce
                design. Case studies and analysis will illustrate the power,
potential and pitfalls of
                e-commerce in Higher and Further Education, as well as
providing practical
                starting points.

                A basic understanding of the use of databases for web site
building and a
                rudimentary grasp of the financial structure of your
institution will assist
                participants in getting the most from the session.

                A8: Update Your Web Skills
                Brian Kelly, UKOLN, Helen Sargan, University of Cambridge,
Majella McCarron,
                QUB and Ingrid Evans, University of Manchester
                Venue: TBC
                Time: 09.15-12.30 on Tuesday 26 June 2001
                Abstract:
                This session aims to provide an opportunity for Web managers
to update their
                Web skills. The session, which is suitable for both new and
existing Web
                managers will cover several areas including strategies and
tools for indexing Web
                sites, models for HTML authoring, the role of CSS and
auditing and evaluating
                Web sites.


Parallel Session B: 2.00-3.30

Note that delegates can choose one of the B sessions, which take place from
2.00-3.30 on Tuesday 26 June 2001, and one of the C
sessions, which take place from 4.00-5.30.

                B1: FE & HE in the UK - 'Legal, Decent, Honest and Truthful'
                Ralph Weedon, JISC Legal Information Service and University
of Strathclyde
                Venue: Seminar room
                Time: 2.00-3.30 on Tuesday 26 June 2001
                Abstract:
                The aims of this session are threefold. The first is to
introduce the JISC Legal
                Information Service (LIS) what it does, what it can do,
might do and what it
                cannot do. The service aims to focus on the needs of those
working in or with
                ICT, including web managers. The second is to provide an
update on recent
                legislation in Information Technology Law and how it might
affect FE and HE. The
                third is to give you, the 'user' of the service, an
opportunity to say what you want
                from the service, what you don't want, what else might we do
and to ask
                questions on legal issues. The LIS is in its pilot year and
feedback is very
                important to us. The first version of our web site is at .
Comments on the site from
                a professional point of view welcome (but don't be too hard
on us!)


                B2: The Cookie Monster and Other Ethical Issues
                David Lomas, University of Salford
                Venue: Seminar Room
                Time: 2.00-3.30 on Tuesday 26 June 2001
                Abstract:
                We are advised that our Web sites should be "Honest, Decent
and Legal". Ethics
                for the web editor will be within the limits of honesty,
decency and the law, but
                exactly where is unclear. For instance, nowadays the web
editor has technical
                opportunities to gather and reuse user information through
cookies. There is also
                the potential to use "subliminal images". Just because we
can technically do
                something, does it mean that we should do so?

                This workshop initially examines the business of ethics and
then leads into a
                review of some of the tools available to the web editor,
followed by a discussion
                on the ethics of using these approaches. The workshop will
include soapbox
                sessions w here participants are invited to give your views
on how, if it all, ethics
                come into play in the area of web site management. (Please
indicate beforehand
                if you wish to use the soapbox - it helps with the
scheduling - there will be no
                editorial interference other than the imposition of time
constraints). The workshop
                will consider what is acceptable practice by web authors and
whether we should
                take action on behalf of our users, be they members of our
institutions or visitors
                to our web sites.

                The purpose of this workshop is to confirm whether, as a
community, we have
                ethical boundaries regarding our web sites - or is it a case
of "anything goes"
                providing it is "Honest, Decent and Legal"?

                B3: CMS - Buy Or Build?
                Paul Browning, University of Bristol and Mikes Lowndes,
Natural History Museum
                Venue: Seminar room
                Time: 2.00-3.30 on Tuesday 26 June 2001
                Abstract:
                A discussion session based around a draft JISC TechWatch
Report on Content
                Management Systems. Participants are expected to have read
the report in
                advance (copies will made be available to participants of
this session at the
                workshop) and to come prepared to engage with a panel of
users who already
                have some experience in this area.

                B4: XML and XSLT
                Mark Ray, Luminas
                Venue: Seminar Room
                Time: 2.00-3.30 on Tuesday 26 June 2001

                Abstract:
                These two technologies from the same family have a key role
to play in helping
                Web professionals solve some of the most challenging
problems that they face
                today. Here, Luminas Limited discuss the technical details,
some examples of
                how they've used them in an HE environment and other
possible uses.

                B5: Automated News Feeds
                Brian Kelly, UKOLN
                Venue: PC Cluster
                Time: 2.00-3.30 on Tuesday 26 June 2001
                Abstract:
                This session will consider the requirements for automated
news feeds, both on
                campus and in the wider context. It will investigate ways of
sharing 'news' content
                between university departments, from commercial news
providers to the campus
                and from the campus to external services. It will also
consider whether the same
                techniques used to share news feeds can be re-used to share
information about
                other digital resources.


                B6: Hands-On Webcasting
                Alan Collins, Queen's University Belfast
                Venue: PC cluster
                Time: 2.00-3.30 on Tuesday 26 June 2001

                B7: Addressing Usability Issues in HE Websites
                Grace de la Flor, ILRT University of Bristol
                Venue: PC cluster
                Time: 2.00-3.30 on Tuesday 26 June 2001
                Abstract:
                This session will provide Web Managers an opportunity to
test for usability on
                their own HE websites. The key concepts of user experience
design will be
                introduced and explained. After which participants will then
test HE websites
                using 'think aloud' and observational methods. Finally,
techniques on how to
                incorporate participatory design into Web projects will be
examined.


 Parallel Session C: 4.00-5.30

Note that delegates can choose one of the B sessions, which take place from
2.00-3.30, and one of the C sessions, which take place from 4.00-5.30, on
Tuesday 26 June 2001.

                C1: Advertising and AUPs
                Diane McDonald, University of Strathclyde
                Venue: Seminar room
                Time: 4.00-5.30 on Tuesday 26 June 2001

                C2: Providing Information To Third Parties
                Brian Kelly, UKOLN
                Venue: Seminar room
                Time: 4.00-5.30 on Tuesday 26 June 2001

                C3: Promoting Your Web Site
                Rob Allen, Netskills
                Venue: PC cluster
                Time: 4.00-5.30 on Tuesday 26 June 2001

                C4: Zope From Absolute Zero
                Paul Browning, University of Bristol
                Venue: PC cluster
                Time: 4.00-5.30 on Tuesday 26 June 2001

                Abstract:
                An hands-on session. You will build a working portal using
the Content
                Management Framework (http://cmf.zope.org) in under 90
minutes.

                C5: Approaches To Personalisation
                Gareth McAleese, University of Ulster
                Venue: PC cluster
                Time: 4.00-5.30 on Tuesday 26 June 2001

                Abstract:
                This session will look at the area of Web site
personalisation and in particular
                examine online customer relationship marketing practices.
Examples of how
                these techniques have been put to good practice in large
commercial sites will be
                presented and then a general discussion on how these can be
applied to the
                institutional Web site context.

                C6: Benchmarking Web Sites
                Marieke Napier, UKOLN,
                Venue: PC cluster
                Time: 4.00-5.30 on Tuesday 26 June 2001

                Abstract:
                In this hands-on session delegates will use a variety of
Web-based tools to
                analyse their Web site and compare their Web site with
others in the community.
                Delegates will discuss the findings and the implications of
the findings. Delegates
                will provide suggestions for further benchmarking
activities, which can be
                implemented locally, regionally or nationally.

--------------------------------------------------------------
Brian Kelly
UKOLN
University of Bath
BATH
BA2 7AY
Email: [log in to unmask]
Phone: (+44) 1225 323943

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