Forwarded from the Management of Technology list ...

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Subject:  call for papers
Date: Tue, 27 Feb 2001 14:22:04 +0100
From: Bozena Izabella Mierzejewska <[log in to unmask]>
To: [log in to unmask]




CALL FOR PAPERS
JMM - THE INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT

===================================================

The International Journal on Media Management focuses on the rich array
of media
related issues brought about by rapid technological developments in the
media
and communications industries.

Our goal is a close analysis of new industry structures, organizational
forms,
and critical competencies developing as a result of reconfigurations in
the
media value chain. We want to bring together academics and industry
figures to
explore the transition from >classic< to >new< media and identify the
factors,
which will determine organizational success and economic efforts in a
fast
changing and converging environment.

The JMM observes the following issues closely:

- Strategic, Managerial, and Organizational Aspects of the Media Sector
and the
Media Industry
- Economics of Traditional and New Media
- Evolution of the Media Industry and Media Industry Segments
- Technology, Infrastructure, User Behavior related to change in the
Media
Sector
- Effects of New Media on Economy, Society, Politics, Law and Culture

For further information please take a look at:
http://www.mediajournal.org.


Currently we are in process of preparing the spring issue (issue 2 -
volume 3 -
2001) of the JMM. We are interested in receiving your submission to the
JMM.
Articles which deal with one of the below issues are very welcome.

Deadline for paper-submission: JUNE 30th 2001

The Focus Theme of JMM´s summer issue will be dedicated to  THE CONSUMER

PERSPECTIVE, and related issues in (New) Media Economics and Management.
This
issue of the JMM invites papers to explore such topics as:



- Consumer Markets, Behaviour Patterns and Models
- Consumer Oriented Managment and Media Design
- Ethical and Legal Issues Related to (new) Media Consumers
- Advertising, Marketing and Public Relations in the New Media Industry
- Consumer Research
- Case studies
- Digital Divide Issues
- Consumer Rights and Campaigns
- Consumer Information Policies



Please submit your paper to: [log in to unmask]
Please pass this message on to colleagues who may also be interested in
these
topics.

Sincerely

Bozena Izabella Mierzejewska
Doerte Wittig
Executive Editors

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