Message sent on behalf of Rita Kottasz
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CALL FOR PAPERS
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Hello everyone!!!
Adrian Sargeant - Professor of Marketing at Henley - has
asked me to do the honours!!!
CALL FOR PAPERS
FIRST Annual Nonprofit, Social and Arts Marketing Colloquium
Henley Management College and London Guidhall University
are pleased to announce their first joint Research Symposium
to be held at the Henley Management College on 25th October 2001.
The event has been designed to provide an interface between academics
and reflective practitioners wanting to draw on the very latest in
theoretical and empirical nonprofit research. Papers are invited on
any aspect of nonprofit marketing. Both academic and practitioner
papers are welcome and potential topics include but are not
limited to the following:
· Fundraising
· Arts Marketing
· Social Marketing
· Marketing of Healthcare Organizations
· Advertising and Promotion for nonprofit organizations
· Branding and Positioning for nonprofit organizations
· Cause Related Marketing
· Campaigning and Lobbying
· Database Marketing
· Retailing and Merchandising Operations for Nonprofit Organizations
· Marketing Software
· Corporate Philanthropy
· Social Entrepreneurship
Authors may submit either a full paper or an abstract of their
intended paper. Abstracts of successful papers will be made available
at the event but papers will NOT be published in formal conference
proceedings. Authors are thus encouraged to submit their best work
for consideration. Please submit three (3) hard copies of the paper
or abstract to Professor Adrian Sargeant by Aug 15th 2001.
Please ensure you keep an extra, exact copy for future reference.
Authors are encouraged to keep their papers under 30 pages
(all text should be typed double-spaced). All submissions
must have a cover sheet that includes the following information:
1) contact person's name, title, institutional affiliation,
mailing address, email address, phone number and fax number;
2) title of paper; 3) authors' names, titles and institutional affiliation;
4) a one paragraph statement of the uniqueness and value of the paper.
Authors must avoid revealing the identity of themselves or their
affiliations in the body of the paper. All papers will be subjected
to formal double blind review.
Please send submissions to:
Professor Adrian Sargeant,
Henley Management College, Greenlands,
Henley On-Thames, Oxon, RG9 3AU,
E-Mail [log in to unmask]
CHEERS!
Rita Kottasz
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RITA KOTTASZ
London Guildhall University
Department of Business Studies
84 Moorgate
London EC2M 6SQ
Tel: +44 (0) 207 320 1577
Fax: +44 (0) 207 320 1465
http://www.lgu.ac.uk/bro/research/mkt.htm
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