All list members are warmly welcomed to DBA Design Challenge 2001.  Please
contact me for an invitation.

Best wishes
Julia Cassim



Leading design consultancies tackle design bias at DBA Design Challenge
2001-innovation through inclusive design
at the Royal College of Art

Boiling water, looking good, the workplace, enjoying recreational space and
remembering - all everyday things that we accept as part of life's routine.
However, it's just these mundane activities that 5 leading design
consultancies will be pulling apart and re-examining as they come up with
new ways for a wider section of society to experience and enjoy them.

At last year's DBA Design Challenge Design House, Factory, Priestman Goode
and Renfrew showed the difference design could make with an exciting range
of inclusive concepts for everyday life. Projects ranged from easy-access
milk packaging to adaptable web interfaces for people with visual
impairments.

This year five of the UK's leading design consultancies - Imagination,
BDGMcColl, Alloy, Marketplace and SiebertHead will compete for the first
DBA Design Challenge Inclusive Design Award.  The design teams will present
their prototypes developed with input from disabled users at a public
forum, which will include designers and the business, academic and
disability communities at the Royal College of Art, Kensington Gore,
London, SW7 on December 6 2001, from 6pm-9pm.  The event. will be
introduced by Lord Snowdon, Provost of the Royal College of Art.  Julian
Cobbledick, Chair of the British Healthcare Trades Association and CEO of
Medequip and stand-up comedian Francesca Martinez (tbc) will respond to the
presentations prior to the presentation of the DBA Design Challenge
Inclusive Design Award.

For an invitation and other enquiries contact Julia Cassim, Helen Hamlyn
Research Centre on T: 020 7590 4242 or by e-mail at [log in to unmask]

For further information on the DBA Design Challenge 2000 and 2001 please
visit www.rca.hhrc.ac.uk



THE PARTICIPATING DESIGN CONSULTANCIES IN THE DBA DESIGN CHALLENGE 2001 AT
THE ROYAL COLLEGE OF ART

BDGMcColl
Mobo-space: bringing the workplace to the employee

From inspiration provided by mobile libraries, our challenge is to design a
mobile office space, which would act as a focal point, providing otherwise
excluded users with high-end technical back-up, consultancy support and a
physical meeting opportunity.  Its primary aims would be to reduce
isolation and promote social inclusion in remote working while facilitating
increased communication between excluded groups and their local communities.
www.bdgmccoll.com

Alloy Total Design
A Safe & Easy Water Boiling System for Everyone

Being able to do everyday things is a key element to social inclusion. Our
proposal looks to the mundane to inspire a product that will significantly
improve an everyday experience for all people of all ages and abilities.
We intend to re-think the most heavily used appliance in the house, make it
truly better, more accessible, and highly inclusive.
www.thealloy.com

Imagination
Inspiration Park

Combining nature with new and emerging technologies we will create a new
type of space.  A space that would allow free and unrestricted access to
all, whilst providing imaginative ways of understanding how we each engage
with and make sense of the world in our own way. Inspiration Park is
designed to connect the experiences of people of all ages and abilities,
inspiring a greater understanding of what accessibility means for
recreation and public spaces.
www.imagination.com

Sieberthead
Looking Good & Feeling Great

Many of the products we use on our bodies, our hair, and on our teeth are
household names with aspirational brands supported by vast marketing
budgets. Are these products, their packaging and accessories 'inclusive' in
their current design and formulation?
SiebertHead are working with disabled users to learn more about the
difficulties faced in daily preening and hygiene, and the strategies
devised to overcome them. This insight will help us to design a product or
products that have been conceived and designed inclusively, and has
mainstream appeal.
www.sieberthead.com

Re:mind
Market Place

A small computer device that will prompt people about those things that
they must not forget whether they are able-bodied or need special help.
For people with early dementia it will remind them of important events in
their day and help them maintain contact with others.   For people
suffering chronic conditions such as HIV or arthritis that require complex
medication routines it will help them remember to take what and when during
the day and reduce the risk of overdose.
www.marketplace-design.co.uk





Julia Cassim
Research Coordinator
Small Business Programme
The Helen Hamlyn Research Centre
Royal College of Art
Kensington Gore
London SW7 2EU

tel:+44-(0)207 590 4582 (dir)
fax:+44-(0)207 590 4244
>Helen Hamlyn Research Centre www site:  http://www.hhrc.rca.ac.uk

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