********************Apologies for cross posting*********************
There are a few places left on this course, to book early and ensure your
place please click on the link below.
Title: marketing for corporate information services
Date: 8th October 2001
Venue: TFPL, 17-18 Britton Street, London EC1M 5TL (near Farringdon
underground station)
Price: £275.00 + VAT (£323.13) includes buffet lunch and
refreshments.
Speaker: Keith Hart
introduction to the course:
In the knowledge-conscious world of the new millennium, corporate library
and information services are expected to play a pivotal role in the success
of the parent organisation. In particular, they are required to provide
tailored services closely focused on the needs of specific customer groups,
whether they be partners, directors, senior managers, policy makers,
researchers or other knowledge workers. This practical one day course will
help delegates identify these groups and their changing needs, and encourage
them to use the tools of market analysis and marketing plans to ensure they
are anticipating and meeting the needs of their customers..
course outcomes:
* Improve understanding of customers- who they are, what they need,
why they need it
* Apply marketing practice and understand how it relates to the
delivery of information services
* Explore practical approaches to a marketing plan for information
services
* Distinguish "marketing" from "marketing communications"
* Develop action checklist for completing your marketing plan
programme:
09.15 registration and coffee
09.30 introduction
what is marketing?
including marketing myths, marketing as a process, marketing vs. marketing
communications, how information services can use the 4 "P"s and the 5 "C"s
10.45 coffee
what is marketing? (continued)
including marketing services using the rules of product marketing, common
objectives of marketing, and the marketing plan.
what is the positioning statement for your information service? what are
your marketing objectives?
practical exercise in small groups
13.00 lunch
the marketing audit
where are you now? and where do you want to be? Including SWOT analysis,
critical success factors and market segmentation
15.00 tea
start your own marketing plan practical exercise in small groups
16.15 group discussion
16.30 turning tasks into action plans
close
Link: http://www.tfpl.com/training/uk_courses/title_list/TR200/tr200.html
Website: http://www.tfpl.com/
Contact: Karen O'Brien 020 7251 5522
Email: [log in to unmask]
Naresh Perring, Training Executive
Email:[log in to unmask] Web: www.tfpl.com
TFPL Ltd
17-18 Britton Street, London EC1M 5TL
Tel: 020 7 251 5522 or +44 (0)20 7 251 5522
Fax: 020 7 251 8318 or +44 (0)20 7 251 8318
In the USA:
TFPL In., 55 Broad Street, #20c, New York NY10004
Tel: +1 212 269 4666 Fax: +1 212 269 2777
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UK: TFPL Ltd 17-18 Britton Street, LONDON, EC1M 5TL
Tel: + 44 (0)20 7251 5522 Fax: + 44 (0)20 7251 8318
USA:TFPL Inc, 55 Broad Street, #20c, New York NY 10004
Tel: +1 212 269 4666 Fax: +1 212 269 2777
________________________________________________________________________
Confidentiality Notice
This message may contain information and/or attachments private and
confidential to TFPL. It is intended for the addressee(s) only. Any
information contained herein is not to be passed to any third party. If
you are not an addressee, any disclosure or copying of the contents of this e-mail or any action taken (or not taken) in reliance on it is unauthorised and may be unlawful. If you are not an addressee, please inform the sender immediately.
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