******************************Apologies for cross
posting*********************
There are a few places left on this course.
Title: maximising web presence
Date: 5th June 2001
Venue: TFPL Ltd. 17-18 Britton Street, London EC1M 5TL (near Farringdon
underground station)
Price: GBP275 + VAT (£323.13)
introduction to the course:
This is a course for information managers who are responsible for the
production and maintenance of web pages - either for the external website or
the intranet, although the emphasis is on the external site. At the end of
the day delegates should have a clear understanding of managing website
content to support user-access to the information.
course outcomes:
* how a website is used
* how content can be matched to the audience
* how to deliver maximum impact through strategic management
please note: although it is helpful if delegates have already worked with a
website this course will also support those who will be starting in the near
future. HTML skills are not required and writing HTML is not a component of
this course.
course leader: Phil Bradley
programme:
09.30 registration and coffee
09.45 the external viewpoint - (i)
* defining the site
* identifying the audience
* assessing effectiveness
10.45 coffee
11.00 the external viewpoint - (ii)
* getting seen
* structure of the website
* navigation
* browser capacity
11.30 content and audience - (i)
* page design to increase your presence
* speed, size and complexity of pages
* creating content
* keeping the audience
13.00 lunch
14.00 content and audience - (ii)
* external resources
* links
* copyright
14.30 impact and management - (i)
* relations with others (internal and external)
* commissioning pages
* maintenance schedule
* continuity
15.15 tea
15.30 impact and management - (ii)
* good housekeeping
* quality and authority
* measuring site popularity and gathering statistics
16.30 course review
16.45 close
For further information:
Website: http://www.tfpl.com/
Contact: Karen O'Brien 020 7251 5522
Email: [log in to unmask]
Naresh Perring, Operations Executive
Email:[log in to unmask] Web: www.tfpl.com
TFPL Ltd
17-18 Britton Street, London EC1M 5TL
Tel: 020 7 251 5522 or +44 (0)20 7 251 5522
Fax: 020 7 251 8318 or +44 (0)20 7 251 8318
In the USA:
TFPL In., 55 Broad Street, #20c, New York NY10004
Tel: +1 212 269 4666 Fax: +1 212 269 2777
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UK: TFPL Ltd 17-18 Britton Street, LONDON, EC1M 5TL
Tel: + 44 (0)20 7251 5522 Fax: + 44 (0)20 7251 8318
USA:TFPL Inc, 55 Broad Street, #20c, New York NY 10004
Tel: +1 212 269 4666 Fax: +1 212 269 2777
________________________________________________________________________
Confidentiality Notice
This message may contain information and/or attachments private and
confidential to TFPL. It is intended for the addressee(s) only. Any
information contained herein is not to be passed to any third party. If
you are not an addressee, any disclosure or copying of the contents of this e-mail or any action taken (or not taken) in reliance on it is unauthorised and may be unlawful. If you are not an addressee, please inform the sender immediately.
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