> ******************************Apologies for cross
> posting*********************
>
> There are a few places left on this course.
>
> Title: maximising web presence
>
> Date: 5th June 2001
>
> Venue: TFPL Ltd. 17-18 Britton Street, London EC1M 5TL (near Farringdon
> underground station)
>
> Price: GBP275 + VAT (£323.13)
>
> introduction to the course:
> This is a course for information managers who are responsible for the
> production and maintenance of web pages - either for the external website
> or the intranet, although the emphasis is on the external site. At the
> end of the day delegates should have a clear understanding of managing
> website content to support user-access to the information.
>
> course outcomes:
> * how a website is used
> * how content can be matched to the audience
> * how to deliver maximum impact through strategic management
>
> please note: although it is helpful if delegates have already worked with
> a website this course will also support those who will be starting in the
> near future. HTML skills are not required and writing HTML is not a
> component of this course.
>
> course leader: Phil Bradley
>
> programme:
> 09.30 registration and coffee
>
> 09.45 the external viewpoint - (i)
> * defining the site
> * identifying the audience
> * assessing effectiveness
>
> 10.45 coffee
>
> 11.00 the external viewpoint - (ii)
> * getting seen
> * structure of the website
> * navigation
> * browser capacity
>
> 11.30 content and audience - (i)
> * page design to increase your presence
> * speed, size and complexity of pages
> * creating content
> * keeping the audience
>
> 13.00 lunch
>
> 14.00 content and audience - (ii)
> * external resources
> * links
> * copyright
>
> 14.30 impact and management - (i)
> * relations with others (internal and external)
> * commissioning pages
> * maintenance schedule
> * continuity
>
> 15.15 tea
>
> 15.30 impact and management - (ii)
> * good housekeeping
> * quality and authority
> * measuring site popularity and gathering statistics
>
> 16.30 course review
>
> 16.45 close
>
> For further information:
>
> Website: http://www.tfpl.com/
> Contact: Karen O'Brien 020 7251 5522
> Email: [log in to unmask]
>
> Naresh Perring, Operations Executive
> Email:[log in to unmask] Web: www.tfpl.com
> TFPL Ltd
> 17-18 Britton Street, London EC1M 5TL
> Tel: 020 7 251 5522 or +44 (0)20 7 251 5522
> Fax: 020 7 251 8318 or +44 (0)20 7 251 8318
>
> In the USA:
> TFPL In., 55 Broad Street, #20c, New York NY10004
> Tel: +1 212 269 4666 Fax: +1 212 269 2777
>
> Confidentiality Notice
> This message may contain information and/or attachments private and
> confidential to TFPL. It is intended for the addressee(s) only. Any
> information contained herein is not to be passed to any third party. If
> you are not an addressee, any disclosure or copying of the contents of
> this e-mail or any action taken (or not taken) in reliance on it is
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> inform the sender immediately.
>
>
>
>
>
UK: TFPL Ltd 17-18 Britton Street, LONDON, EC1M 5TL
Tel: + 44 (0)20 7251 5522 Fax: + 44 (0)20 7251 8318
USA:TFPL Inc, 55 Broad Street, #20c, New York NY 10004
Tel: +1 212 269 4666 Fax: +1 212 269 2777
________________________________________________________________________
Confidentiality Notice
This message may contain information and/or attachments private and
confidential to TFPL. It is intended for the addressee(s) only. Any
information contained herein is not to be passed to any third party. If
you are not an addressee, any disclosure or copying of the contents of this e-mail or any action taken (or not taken) in reliance on it is unauthorised and may be unlawful. If you are not an addressee, please inform the sender immediately.
________________________________________________________________________
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