For information, a paper on income generation and sustainability issues will
be published on the nof-digitise technical advisory service Web pages, see:
http://www.ukoln.ac.uk/nof/support/help/papers/
in the next week or so.
Sally
-----Original Message-----
From: John Kirriemuir <[log in to unmask]>
To: [log in to unmask] <[log in to unmask]>
Date: Thursday, November 16, 2000 3:03 PM
Subject: Long-term sustainability of NOF projects
>
>Greetings from VISCONT (Victorian Social Conditions), a consortium within
>the British Library led meta-consortium ASOP (A Sense Of Place).
>
>Am looking at models for revenue generation for, say, ten years beyond the
>life of any New Opportunities Fund money, and grappling with advertising
>and/or sponsorship models.
>
>Chris put a useful email on the list outlining some of the options, thus:
>http://www.mailbase.ac.uk/lists/nof-digi/2000-10/0030.html
>
>Am interested if other options are being considered by projects/consortia
>that involve ads or sponsorship. For example, running third party search
>engines on a web site such as Google:
>http://www.google.com/affiliates/index.html
>(though this only pays a cent per search, so <does maths on napkin> we
would
>need a large number of users actually doing the searches - or a lot of
>repeat users - to turn it into a significant income stream)
>
>Basically, am looking for any (holy grail) method of online advertising
>that:
>- doesn't annoy, irritate, hinder or offend our target audience, or make
>them suspicious of its integrity
>- requires low or no maintenance
>- brings in significant income to pay for upkeep of the service
>- is in a form that means that the "mafia protection racket" :-) of central
>adminstration at whatever university would find it difficult to extract a
>large "cut". Being left with 0.1 pence per search or click-through, for
>example, would start to get very silly
>- won't upset the national networks through which NOF-stuff would be
>accessed (acceptable use etc.)
>Am I hoping for too much? :-)
>
>Over in UKOLN, Brian produced a useful and relevant article at:
>http://www.ukoln.ac.uk/web-focus/articles/vine-120/article.html
>
>As a side point, I've heard a slightly worrying "anecdote" that as soon as
>you slap adverts on a web site, the providers of certain kinds of software
>immediately deem you to be "commercial" and not "academic", and you lose
any
>educational discount for said software. Has anyone had any experience of
>this?
>
>JK
>
>
>===============================
>John Kirriemuir http://cdlr.strath.ac.uk/
> Centre for Digital Library Research
> Research Opportunities Officer
>
>
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