The problem in this case is that you can hardly determine revenues as
most of services you provide are free of charge so the classical methods
(hard financial like NPV) of IA can not be applied. Think about
the strategic value and try to estimate revenues from commercials
Original Sender:
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Hi,
I'm dealing with the investment appraisal in a SMS facing the lanch of
a new product in the New-Economy field.
In particular, I'm focusing on the analysis of profitability of an
investment in a SMS which is going to launch a free service on Internet
in order to get a wide subscribers base and hence to sell commercial
banners (i. e., free e-mail service, free translator, free search
engines and so on).
I'm looking for literature and case-studies related to this topic, in
particular to the forecasting or to the determination of the company's
stocks value.
I would be grateful if you could indicate to me some source and
material.
I'm looking forward to receiving a repaly from you.
Regards
Gianni Montemaggiore
THEODOROU PETROS HB.Sc., M.Sc., Ph.D., Post Doct.
http://www.it.teithe.gr/~theodor
TL:+30945495799, +3031825705(Voice&Fax)
Fax: +3031854650
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