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> Marketing seminar > 
> UC&R LONDON AND HOME COUNTIES > 
> One day conference > 
> Location: Isaac Newton Centre, 108a Lancaster Rd, London 
W11 > 
> Date: July 6th 2000 > 
> Pulling in the punters: raising the library's profile > 
> Librarians and information specialists are having to 
fight harder and > harder to ensure that they maintain 
their relevance and are not ignored in > today's changing 
environments.  New roles and remits are emerging and > 
services are being rebranded and refocused.  More important 
still, though > is for librarians and information 
specialists to learn to promote their > changed and 
innovative services effectively.  > 
> This conference will consider the ways in which 
librarians and information > specialists can promote their 
skills and their services.  The speakers > will consider 
marketing strategies, promotional techniques and launch > 
events.  Delegates will also get the chance to participate 
in workshops. > 
> > 9.15		Coffee
> > 9.45	Introduction and welcome
> > 9.50	Do we really need to DO marketing ... and 
how do we start?  > 	Keith Hart, Professional Library 
Enthusiast & Independent Consultant > The buzzwords, the 
acronyms, the first steps. > 
> 10.30	  		Practical top tips for marketeers > 
Antony Brewerton, Oxford Brookes University > Leaflets, 
advertising, P.R., press articles, exhibitions, launch 
events - > ideas, ideas, ideas (and how to make them work 
in your library) > 
> 11.10	 		 Coffee > 
> 11.30	Practice makes perfect > 	Workshop Pt I 
> 			Chair: Mary Betts-Gray, Cranfield 
School of > Management
> Use this short session to decide on a new service, 
rebranding or > innovation which you and your group would 
like to promote.  This can be > imaginary, in-the-pipeline, 
planned, or heard about "on-the-grapevine" > (delegates 
should bring an idea with them on the day!).  Use the 
workshop > session after lunch to plan how to promote it!
> > 12.00		This is how we did it 
> 			Two practitioners will describe the 
innovative ways > in which they promoted their information 
services. > 
> Your Mission: Is Possible > Matt Clements, Arthur Andersen
> > Multifunctional umbrellas, palmtop gadgets and a train 
to catch: welcome > to the
> New Economy, where technology and intangible assets reign 
supreme. So how > do you
> convince an office of maverick accountants to make the 
best use of the > firm's
> knowledge resources? Time to pull on the black turtleneck 
and call for Tom > Cruise...
> > Yesterday Milton Keynes; today the world...
> Linda Wilks > Open University Library
> The Open University Library has just launched its new 
"Open Library" > branded web site and information service 
direct to the 160,000 O.U. > students across the world.  
Find out the dramatic results of the Library's > marketing 
campaign. > 
> 1-2pm			Lunch > 
> 2-3.30pm		Practice makes perfect > 	
Workshop Pt II > 			Facilitators: 
Keith, Antony, Matt and Linda > The groups will be invited 
to plan a promotional campaign for the > innovation they 
chose in the morning session.  Design a leaflet, act out > 
an advert, plan a launch event, invite a VIP...  the only 
limit is your > imagination...
> > 3.15 - 3.30		Tea while you work
> > 3.30 - 4.10		Practice makes perfect
> 				Workshop Pt III > 	
Feedback session: the groups tell all > 		
Chair: Mary Betts-Gray, Cranfield School of > Management
> 			> 4.10 - 4.30		General 
discussion and closing remarks. > 
> > 
> Price: £45 + VAT > Location: Isaac Newton Centre, 108a 
Lancaster Rd., London W11 1QS > Nearest tube station 
Ladbroke Grove (Hammersmith & City) 3 minutes walk > 
> > 
> Booking Form > Please post or email booking form to:
> Victoria Robertson, Medical Library, St Georges Hospital 
Medical School > Library, Hunter Wing, Cranmer Terrace, 
Tooting, London SW17. > [log in to unmask]  Tel: 0181 
725 5251 > 
> I would like to book a place at the UC&R marketing 
seminar on Thursday > July 6th at the Isaac Newton Centre, 
London > 
> 
Name:.....................................................................
> ........
> > 
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> Please tick or mark appropriate boxes: > 
> I will require lunch [  ]    Vegetarian  Y / N > 
> Please invoice  [  ] > 
> Please send invoice 
to:............................................. > 
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> > Receipt required  [  ]
> > Member of UC&R?  [  ]
> > How did you hear about this event?  
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> > Linda Wilks
> Information Manager > The Library
> Open University > Walton Hall
> Milton Keynes > MK7 6AA
> > Tel: 01908 653530
> Email: [log in to unmask] > 
> 
--- End Forwarded Message ---


-----------------------------------
Victoria Robertson
Interloans Librarian
St George's Hospital Medical School
Library
Hunter Wing
Cranmer Terrace
Tooting 
London
SW17 

Tel : 0181 725 5251
Fax : 0181 725 5377

E-mail : [log in to unmask]
St. Georges Hospital Medical School
Opinions expressed those of the author and not the institution




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