so your answers to the key questions i posted are?
--- Gill Kelley <[log in to unmask]> wrote:
> My understanding has always been that primary
> research is carried
> out/commissioned by a company for a specific
> purpose. Secondary research is
> the examination of existing data (that may have been
> gathered for another
> purpose) to inform a marketing decision.
>
> Primary research techniques include observation,
> surveys, experimentation,
> etc.
>
> Secondary research is 'data neither collected
> directly by the user nor
> specifically for the user, often under conditions
> that are not well known to
> the user' according to the American Marketing
> Association.
>
> Hope this helps
>
> Gill Kelley
> ----- Original Message -----
> From: david haynes <[log in to unmask]>
> To: <[log in to unmask]>
> Sent: Sunday, March 19, 2000 6:22 PM
> Subject: Re: primary research
>
>
> > so...after a week or so, just the one post about
> which
> > are primary and secondary?
> >
> > A pity - I thought the accurate explanation of
> what
> > primary research was would be of interest to all
> list
> > members, whatever the board.
> >
> >
> >
> >
> > --- Richard Lloyd <[log in to unmask]> wrote:
> > > I think that some of the confusion revolves
> around
> > > the source of the data. I find that a further
> > > explanation of internal / external data sources
> > > clears things up for students.
> > >
> > > For example it is possible to have
> > >
> > > an internal primary source through a first hand
> > > survey by the business,
> > > an external primary source in which the business
> > > commisions another to conduct the research for
> them.
> > >
> > > an internal secondary source in which the
> business
> > > interogates existing data it holds, say historic
> > > sales data.
> > > an external secondary source in which the
> business
> > > makes use of published data in the public domain
> > > like Mintel.
> > >
> > >
> > > On Wed, 15 March 2000, cbro wrote:
> > >
> > > >
> > > > It's very difficult within such a brief
> context of
> > > the scenarios that you
> > > > have listed. Taking them literally, 1 to 7
> could
> > > be deemed to be primary
> > > > research, particularly if you are conducting
> the
> > > research in the form of an
> > > > interview or observation. 8 and 9 would
> definitely
> > > be secondary as the
> > > > information is in the public domain, i.e. you
> have
> > > obtained it without
> > > > essentially leaving your desk - hence the term
> > > desk research.
> > > >
> > > > If you are confused about the research
> process,
> > > think of it as a filtering
> > > > process, you examine existing data (secondary)
> to
> > > assess the market
> > > > situation and identify niches. From that, you
> can
> > > then establish what you
> > > > want to find out from primary research - at
> this
> > > point, you can assess
> > > > which method would best achieve your primary
> > > research objectives.
> > > >
> > > > The Chartered Institute of Marketing have a
> number
> > > of different books on
> > > > the subject but I've been using:
> > > >
> > > > Marketing Research for Managers by Sunny
> Crouch
> > > and Matthew Housden. It's a
> > > > very practical approach to research - perhaps
> too
> > > highbrow for many
> > > > students - I've used it primarily for HND
> Business
> > > but you may find it a
> > > > little more clarifying than most standard
> > > textbooks.
> > > >
> > > > Clare Broome
> > > >
> > > > At 13:42 14/03/2000 -0800, you wrote:
> > > > >We have been having problems with definitions
> for
> > > the
> > > > >term 'primary research'. I telephoned the
> board -
> > > and
> > > > >they didn't know.
> > > > >
> > > > >So would someone please tell me which of
> these
> > > are
> > > > >primary research?
> > > > >
> > > > >1. i ask you, a sole trader, what your
> > > (unpublished)
> > > > >profits are this year
> > > > >2. I ask you a sole trader what your profits
> were
> > > last
> > > > >year
> > > > >3. i ask you a company director what your
> profits
> > > were
> > > > >last year(the profits are now published but I
> > > have not
> > > > >seen them)
> > > > >4. i ask you a company director what your
> profits
> > > are
> > > > >this year
> > > > >5. i ask you a business person what your
> stock
> > > volume
> > > > >sold is this year (unpublished and
> unobtainable).
> > > The
> > > > >business person goes and counts them (i.e.
> does
> > > the
> > > > >work) and then tells me
> > > > >6. i watch you type and ask you how many
> words
> > > you
> > > > >have just typed
> > > > >7. i see something you typed last year and
> count
> > > the
> > > > >words (i.e. if doing research on typing
> speeds)
> > > > >8. i look at profits from businesses over the
> > > last ten
> > > > >years and myself create a table i.e. a enw
> table
> > > > >showing which businesses made the highest
> profits
> > > > >9. having then done (8) i later find that the
> > > details
> > > > >are published already in the newspaper - but
> i
> > > did not
> > > > >copy them
> > > > >
> > > > >
> > > > >Is it possible to do primary research on
> > > secondary
> > > > >data?
> > > > >
> > > > >
> > > > >thanks everyone
> > > > >
> > > >
> > >
> >__________________________________________________
> > > > >Do You Yahoo!?
> > > > >Talk to your friends online with Yahoo!
> > > Messenger.
> > > > >http://im.yahoo.com
> > > > >
>
=== message truncated ===
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