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Design Agenda is producing a follow-up to its 1996 event 'Designing the
Internet' to address the current key issue in design for the Internet...
Design for Usability: Beyond 'User-Friendly'
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A one day conference to be held in London on Monday, 3 April 2000
http://www.DesignForUsability.co.uk/
Jakob Nielsen: E-Commerce Usability: If The Customer Can't Find It,
The Customer Can't Buy It
Bruce "Tog" Tognazzini: Functionality and Productivity on the Web
Brenda Laurel: Experience-Based Web Design
Ben Shneiderman: The Future of Web Interfaces
Donald A. Norman: Information Appliances and the Non-Web Web
Rick Robinson: The Object of Our Affections -- Experience models and
interdisciplinary Web design
There will also be a multi-track evening programme.
Details will be published shortly at:
http://www.DesignForUsability.co.uk/
Why usability matters
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With the Internet driving the new economy in the US, and Europe catching up
quickly, technical progress and levels of access to the Web have run ahead of
our ability to use it, leaving customers and other users frustrated and
disappointed. Adding mobile phones and interactive TV to the mix presents yet
more problems. By focusing on end users from the start, and integrating
usability testing into the creation process, organisations can save themselves
time and expense while winning loyalty from their users. 'Design for Usability'
aims to make usability a key element in the toolkit of those responsible for
creating and managing online products as well as for the designers, programmers,
writers and anyone working at the 'codeface' of the Internet.
The 'Design for Usability' Web site will continue after the event as a forum and
a resource for anyone interested or working in this area.
Please note that the first five speakers are also presenting at
'Towards a User-Friendly Web' at at one day seminar in Amsterdam on
Friday 7 April. Details at:
http://www.internet-usability.com/
Venue
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The Shaw Park Plaza, Euston Road, London NW1
Costs
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*** Early bird bookings must be received by Monday 20 March.***
Early bird Full rate
Corporate UKP 450 (+78.75 VAT) UKP 600 (+105.00 VAT)
Non-corporate (fewer than 50 employees)
and academic UKP 175 (+30.63 VAT) UKP 250 (+43.75 VAT)
Student (proof of status required)
UKP 80 (+14.00 VAT) UKP 120 (+21.00 VAT)
Members of the British HCI Group, Design Business Association and the Ecademy
will receive a 15% reduction on the current rates. This is also applicable for
group bookings (three people and over).
(As the British HCI Group is a sponsor of this event its members will receive a
15% reduction on the current booking rate. It would be appreciated if members
requesting discounts would have their membership number to hand when they book.)
All registrants, apart from students, will receive one copy of the 'Nielsen
Norman Group E-Commerce Usability Study' on CD. This will be distributed after
the event.
Payment can be made by Visa or Mastercard, or by a sterling cheque drawn on a UK
bank.
Booking
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Booking will be available online from Friday 10 March at:
http://www.DesignForUsability.co.uk/
meanwhile please contact:
Sharon Irving
10 Ridgeway Road
Redhill
RH1 6PH
UK
+ 44 1737 780 150
mailto:[log in to unmask]
Fax + 44 1737 780 160
General Enquiries
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Nico Macdonald
mailto:[log in to unmask]
Organisers and Sponsors
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'Design for Usability' is a Design Agenda event in association with:
the Nielsen Norman Group http://www.nngroup.com/ and
Ascendant Partners Limited http://www.ascendant.co.uk/
It is sponsored by:
Sapient | Architects for the New Economy http://www.sapient.com/
Macromedia http://www.macromedia.com/
Flow Interactive http://www.flow-interactive.com/
The Red Herring magazine http://www.herring.com/
The British HCI Group http://www.bcs-hci.org.uk/
The Ecademy: The Education Portal for Ecommerce http://www.theecademy.com/
Keep in touch
- - - -
Join the 'Design for Usability' announcement list:
mailto:[log in to unmask]
y
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