------- Forwarded message follows -------
From: Chris Yewlett <[log in to unmask]>
To: [log in to unmask]
Subject: Re: marketing travel by car
Send reply to: [log in to unmask]
Date sent: Thu, 20 Apr 2000 17:35:20 GMT0BST
Date sent: Thu, 13 Apr 2000 09:05:28 EDT
Subject: Re: marketing travel by car
From: [log in to unmask]
To: [log in to unmask], [log in to unmask]
Send reply to: [log in to unmask]
> I would suggest that much of this is subliminal marketing - setting
> opening times & meetings arbitarily rather than synchonised with
> public transport arrivals & departures, and making publicity which
> assumes travel by car as only means to get there, by omitting all
> other information/making map useless for any other mode.
How to do it! The new Amsterdam South (Ajax) Arena is now
accompanied by a Cinema complex. I was advised that one on the
conditions applied was that the last showing must end in time for
people to return home on the last metro from the adjacent station! >
>
Worth survey of attractions and how they advertise, and >
councils/institutions with how to get ther instructions. > > Likewise
signposting - try finding a way to the Dome on foot or by > bike. > >
Dave Holladay
------- End of forwarded message -------
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Chris Yewlett [log in to unmask]
Dept. of City and Regional Planning
Cardiff University Tel: (+44) (0) 2920 875294
Glamorgan Building FAX: (+44) (0) 2920 874845
King Edward VII Avenue
CARDIFF CF10 3WA, UK
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