>-----Original Message-----
>From: Naresh Sansoa
>Sent: 20 January 2000 15:02
>To:
>Subject: TFPL Course Announcement
>
>*********************apologies for cross-posting************************
>
>understanding business statistics and market data
>
>introduction to the course:
>This is a course which may be taken in its entirety or as individual modules
>The range of terminologies, concepts, classifications, and devices used in
>the collection and production of published statistics can be confusing and
>bewildering. Using examples from UK and international sources, and supported
>by two detailed practical sessions, experienced statistical users will guide
>participants through the official statistics produced on industries,
>employment, the labour market, overseas trade, demographics, and consumers,
>and through the market research surveys and publications produced by research
>publishers and market research agencies.
>
>course outcomes:
>* understand the terminology of business statistics and market reports
>* market research concepts, sources and methods
>* market and sector profile methods
>
>course leaders: David Mort and David Tucker
>
>programme:
>09.30 Registration and coffee
>
>MODULE ONE: David Mort
>09.45 Introduction
>
>10.00 Supply-side statistics
> Business surveys, production censuses, service sector inquiries, overseas
>trade
>data, labour force surveys, employment surveys - a review of key sources and
>an explanation of collection methods, terminology, classifications, concept
>etc.
>David Mort, IRN
>
>10.45 Demographic and consumer expenditure data
>A review of the main sources of demographic data, population censuses,
>consumer spending surveys, household surveys and a description of the way
>this data can be used to obtain market data and trend data.
>David Mort, IRN
>
>11.30 Coffee
>
>11.50 Practical session developing a market/sector profile
>
>12.45 Discussion
>
>13.00 Lunch (for day attendees only)
>14.00
>MODULE TWO: David Tucker
>14.00 Market research methods, concepts and sources:
>A review of market research methods and the main sources available, including
>a description of syndicated surveys, omnibus surveys, consumer panels,
>geo-demographic data, and the terminology used, e.g. consumer profiles,
>penetration levels, media research, socio-economic groups, consumer awareness
>etc.
>David Tucker
>
>15.15 Tea
>
>15.30 Practical market research session
>
>16.15 Final discussion
>16.45 Close
>
>course fee:
>one module only: £140.00 + VAT (£164.50), both modules: £260 + VAT (£305.50)
>includes coffee and tea throughout the day. Buffet lunch is provided for
>delegates attending both modules. Please make cheques payable to TFPL Ltd.
>For further information and to reserve a place please
>Please indicate on the booking form if you wish to attend the first, second
>or both modules
>
>__________________________________________
>Naresh Sansoa Operations Executive
>e-mail: [log in to unmask] Web: http://www.tfpl.com
>TFPL Ltd.
>17-18 Britton St., London EC1M 5TL
>Tel: +44 (0) 207 251 5522 Fax: +44 (0) 207 490 4984
>
>In USA: TFPL Inc. 55 Broad Street, #20c, New York, NY10004
>Tel: +1 212 269 4666 Fax: +1 212 269 2777
>____________________________________________________
>
>
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