FINAL REMINDER FOR THE UC & R LONDON GROUP MARKETING SEMINAR
Delegate numbers really need to be finalised today, so
please let me know if you are still intending to book a
place on this seminar.
Please forward to other mailing lists as appropriate.
> Marketing seminar >
> UC&R LONDON REGION >
> One day conference >
> Location: Isaac Newton Centre, 108a Lancaster Rd, London
W11 >
> Date: July 6th 2000 >
> Pulling in the punters: raising the library's profile >
> Librarians and information specialists are having to
fight harder and > harder to ensure that they maintain
their relevance and are not ignored in > today's changing
environments. New roles and remits are emerging and >
services are being rebranded and refocused. More important
still, though > is for librarians and information
specialists to learn to promote their > changed and
innovative services effectively. >
> This conference will consider the ways in which
librarians and information > specialists can promote their
skills and their services. The speakers > will consider
marketing strategies, promotional techniques and launch >
events. Delegates will also get the chance to participate
in workshops. >
> > 9.15 Coffee
> > 9.45 Introduction and welcome
> > 9.50 Do we really need to DO marketing?
> Keith Hart, Professional Library Enthusiast & Independent
Consultant > The bluffers guide to marketing theory - the
all-important first steps >
> 10.30 Top tips for marketing your library
Antony Brewerton, Oxford Brookes University Library >
Leaflets, advertising, P.R., press articles, exhibitions,
launch events - > ideas, ideas, ideas (and how to make them
work in your library) > Moving from theory to practice and
getting the most out of your campaigns
> 11.10 Coffee >
> 11.30 Practice makes perfect > Workshop Pt I
> Chair: Mary Betts-Gray, Cranfield
School of > Management
> Use this short session to decide on a new service,
rebranding or > innovation which you and your group would
like to promote. This can be > imaginary, in-the-pipeline,
planned, or heard about "on-the-grapevine" > (delegates
should bring an idea with them on the day!). Use the
workshop > session after lunch to plan how to promote it!
> > 12.00 This is how we did it
> Two practitioners will describe the
innovative ways > in which they promoted their information
services. >
> Your Mission: Is Possible > Matt Clements, Arthur Andersen
> > Multifunctional umbrellas, palmtop gadgets and a train
to catch: welcome > to the
> New Economy, where technology and intangible assets reign
supreme. So how > do you
> convince an office of maverick accountants to make the
best use of the > firm's
> knowledge resources? Time to pull on the black turtleneck
and call for Tom > Cruise...
> > Yesterday Milton Keynes; today the world...
> Linda Wilks > Open University Library
> The Open University Library has just launched its new
"Open Library" > branded web site and information service
direct to the 160,000 O.U. > students across the world.
Find out the dramatic results of the Library's > marketing
campaign. >
> 1-2pm Lunch >
> 2-3.30pm Practice makes perfect >
Workshop Pt II > Facilitators:
Keith, Antony, Matt and Linda > The groups will be invited
to plan a promotional campaign for the > innovation they
chose in the morning session. Design a leaflet, act out >
an advert, plan a launch event, invite a VIP... the only
limit is your > imagination...
> > 3.15 - 3.30 Tea while you work
> > 3.30 - 4.10 Practice makes perfect
> Workshop Pt III >
Feedback session: the groups tell all >
Chair: Mary Betts-Gray, Cranfield School of > Management
> > 4.10 - 4.30 General
discussion and closing remarks. >
> >
> Price: £45 + VAT > Location: Isaac Newton Centre, 108a
Lancaster Rd., London W11 1QS > Nearest tube station
Ladbroke Grove (Hammersmith & City) 3 minutes walk >
> >
> Booking Form > Please post or email booking form to:
> Victoria Robertson, Medical Library, St Georges Hospital
Medical School > Library, Hunter Wing, Cranmer Terrace,
Tooting, London SW17. > [log in to unmask] Tel: 0181
725 5251 >
> I would like to book a place at the UC&R marketing
seminar on Thursday > July 6th at the Isaac Newton Centre,
London >
>
Name:.....................................................................
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> Please tick or mark appropriate boxes: >
> I will require lunch [ ] Vegetarian Y / N >
> Please invoice [ ] >
> Please send invoice
to:............................................. >
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> > Receipt required [ ]
> > Member of UC&R? [ ]
> > How did you hear about this event?
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> > Linda Wilks
> Information Manager > The Library
> Open University > Walton Hall
> Milton Keynes > MK7 6AA
> > Tel: 01908 653530
> Email: [log in to unmask] >
>
--- End Forwarded Message ---
-----------------------------------
Victoria Robertson
Interloans Librarian
St George's Hospital Medical School
Library
Hunter Wing
Cranmer Terrace
Tooting
London
SW17
Tel : 0181 725 5251
Fax : 0181 725 5377
E-mail : [log in to unmask]
St. Georges Hospital Medical School
Opinions expressed those of the author and not the institution
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