Discover the key sources of marketing and market research information on the
Internet in:
Subject guide to the Internet - marketing information
A one day Library Association workshop on16 November, London
The World Wide Web is an impressive source of marketing information. No
search for information on markets or marketing activities is now complete
without at least a broad sweep of the Web. The sheer volume of information
can be overwhelming and the lack of precision can be disappointing. But
there are approaches that can be adopted in order to carry out an effective
search.
Which sources are most authoritative, most up to date, easiest to use or
most complete? Such questions are important to the busy information
professional who has the responsibility to provide an efficient and
effective information service. The workshop will address such questions and
delegates will be encouraged to discuss the sources and add their own
favourites where appropriate.
By the end of the day delegates will:
* be aware of the key Internet resources for marketing and market
research information
*
* have searched in key sites through a 'hands on' case study approach
*
* discussed the range and quality of the sources
Who will benefit from attending?
This workshop will be of interest to all those responsible for answering
marketing and marketing research enquiries in libraries or other information
units. Basic keyboarding skills are required and you will need to have
some experience using the Internet.
This workshop will be very practical, based around seven personal computers,
2 participants per terminal. In order to ensure that each delegate has
significant opportunity to search sources, the number of delegates on this
workshop will be restricted to 14.
Programme
10.00 Registration and coffee
10.30 Welcome and introduction
10.40 Marketing information on the Internet: the range
11.00 Marketing research information on the Internet
11.45 Case study: practical
12.45 Discussion of case study
1.00 Lunch
2.00 Other marketing information on the Internet
2.45 Case study: practical
3.45 Discussion of case study
4.00 Conclusions of marketing information on the Internet
4.15 Close and tea
Places are limited to: 14
Workshop leader: Terry Kendrick, Information Now Ltd, has been an
information and marketing consultant since 1987.
He is a Chartered librarian and a regular Internet user. He has undertaken
marketing projects in sixteen different countries for over fifty large
organisations.
Fees
LA Personal members £160 plus VAT (£28.00) £188.00
LA Institutional members £194 plus VAT (£33.95) £227.95
Non members £224 plus VAT(£39.20) £263.20
How to book
To make a confirmed booking simply complete the booking form below and
return it by fax to Professional Development on 020 7255 0561.
Alternatively, to provisionally book a place please call us on 020 7255
0560, textphone 020 7255 0505, or email [log in to unmask]
bookingform
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Please return to:
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or fax us on 020 7255 0561.
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