From: Nua Internet Surveys [mailto:[log in to unmask]]
Sent: Monday, September 25, 2000 6:49 PM
To: Recipients of surveys mailing list
Subject: Nua Internet Surveys: September 25, 2000
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NUA INTERNET SURVEYS - The Number One Resource for Statistics
Free Weekly Email For Latest Information & Trends on the Internet.
Email: [log in to unmask] Web: http://www.nua.ie/surveys/
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September 25th 2000 Published By: Nua Limited Volume 5 No. 37
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CONTENT
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EDITORIAL:
"Every organization from multinational corporations
to mom-and-pop enterprises knows that the Internet
is a good way to raise brand awareness and encourage
people to buy your product or use your service. Every
organization that is, except the International
Olympic Committee (IOC)."
Kathy Foley in 'IOC misses the target'
CHILDREN
:Online kids now spend up to USD164 billion
DEMOGRAPHICS
:Senior citizens to embrace the Web
:Koreans get online fast
E-COMMERCE
:China to drive Internet growth in Asia
:Internet retailing to grow in Scandinavia
ENTERTAINMENT
:RealNetworks scores big with Big Brother viewers
GENERAL DEMOGRAPHICS
:India's youth embrace the Web
:Most Germans slow to surf
:Over 8 million Brazilians go online
SECURITY ISSUES
:Internet retailers easy prey for fraudsters
TELECOMMUNICATIONS
:Broadband access to accelerate by 2003
:Access costs continue to fall
TRAVEL
:Travel sites popular with Japanese consumers
USAGE PATTERNS
:Sports and apparel sites beat web traffic
:Olympic sites get gold for web traffic
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EDITORIAL: 'IOC misses the target' by Kathy Foley
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/issue1no145.ht
ml>
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It's generally accepted these days that you have to be online. Every
organization from multinational corporations to mom-and-pop enterprises
knows that the Internet is a good way to raise brand awareness and
encourage people to buy your product or use your service. Every
organization that is, except the International Olympic Committee (IOC).
Of course, the IOC has its own website and a rather lucrative
broadcasting deal with NBC, which allows that broadcaster to show
video clips of Olympic events on its website, and Juan Antonio
Samaranch and his fellow committee members seem to think that this is
enough Internet coverage.
Therefore, the IOC banned any other audio or video webcasts of
competitions, live interviews from Olympic venues, online ticker-tape
sports results and the unauthorized use of the five rings logo. The
Committee also refused to accredit any online journalists and even
banned competitors from publishing online diaries of their experience
at the Games.
The London-based Guardian newspaper reported that Olympic officials
even forced police officers working at the Games to conceal the
brands on their non-Swatch clocks and their non-IBM computers in
case TV viewers were unduly influenced by a quick glimpse of non-
sponsor products.
The Olympic Creed, which appears on the scoreboard during the
Opening Ceremony, states "The most important thing in the Olympic
Games is not to win but to take part, just as the most important
thing in life is not the triumph, but the struggle." It appears that
the most important thing in the Olympic Games is really to protect
the sponsors and broadcasters that have forked out millions of
dollars on exclusive Olympic rights.
For the full story, go to:
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/issue1no145.ht
ml>
For archives of editorials, go to:
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/index.html>
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CHILDREN
<http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=11>
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Harris Interactive: Online kids now spend up to USD164 billion
A new study has revealed that online US kids, teenagers, and young
adults aged 8 to 24 are now spending at a projected rate of USD164
billion per year.
The study by Harris Interactive and Nickelodeon Online also found that
online kids save at a rate of USD54 billion per year, while ecommerce
spending among online 18 to 24 year olds is now at 13 percent of their
total expenditure.
Online teenagers are spending their money on items such as clothes, pre-
recorded music, movie tickets, and books.
Ecommerce is set to have a positive outlook in the US, with 63 percent
of online 13 to 24 year olds stating they will spend more over the
Internet in the future.
The study also found that 69 percent of these 13 to 24 year olds
researched products on the Internet before buying them in traditional
physical stores.
There are currently 65.4 million 8 to 24 year olds in the US
population, representing an increase of 6 percent from 10 years ago.
This group accounts for 24 percent of today's US population.
'The study shows that this is truly a digital generation,' according to
Harris Interactive, and they also note that online youth are no longer
a segment, but have become mainstream, with 68 percent of teenagers now
online.
<http://www.harrisinteractive.com/news/index.asp?
NewsID=143&HI_election=All>
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DEMOGRAPHICS
<http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=18>
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eMarketer: Senior citizens to embrace the Web
Two recent reports from eMarketer and Forrester indicate that the
number of older people going online in the US and the UK is set to
explode within the next few years.
The eMarketer report predicts that by 2003, 27 percent of all Americans
over 55 years of age will be active Internet users. Forrester predicts
that by 2005, 3.2 million retired people in the UK will be online and
engaged in a rapid learning process to become net savvy.
The eMarketer research shows that the population of seniors online has
grown by over a third in the last year, from 6.6 million to 9.1
million. This parallels an overall increase of over 55s in the general
population, from 60 million this year to 66 million by 2005-according
to US Census Bureau figures. However, a substantial proportion of US
seniors will never go online due to disability, techno-phobia, lack of
access and disinterest.
The 15 percent of US seniors who are online are enthusiastic net users.
They spend on average 8.3 hours per week online, which is more than any
other demographic group. College students use the Internet for 7.8
hours per week, adults for 7.7 hours, and teens only spend 5.9 hours
per week online.
The Forrester report also indicates that UK seniors are set to become
enthusiastic users of the Web, encouraged by increased leisure time and
a love of communication. The giving of PCs as retirement gifts and the
fact that grandchildren can be contacted by email will also encourage
use.
In general, older people will represent a high proportion of online
shoppers and gamers. Those who are online most will also be the lowest
spenders, but will probably be attracted to low cost digital TV and
mobile Internet services. More reticent seniors will be attracted to
lifestyle portals that educate new users but also provide online
financial management.
<http://www.emarketer.com/estats/dailyestats/demographics/20000918_senio
rs.html>
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NetValue: Koreans get online-fast
Korea is fast becoming the Internet hot spot of Asia, according to two
recent studies
NetValue's report on Asian Internet use shows that 42 percent of
Koreans connected to the Internet in the last month. This puts it ahead
of Taiwan (36.4 percent), Hong Kong (29.2 percent) and China (23
percent in Beijing, Guangzhou and Shanghai).
A massive 43 percent of Korean users logged on from cybercafes. The
most popular access point was from home, with 64 percent logging on
from there, and a paltry 22 percent going online at work.Furthermore,
Reuters quotes figures from the South Korean Ministry of Communication,
which show that the number of high-speed Internet users in the country
is above two million. The Ministry believes that because the majority
of high-speed access is from home, the true figure is over four
million, or 25 percent of the country's 16 million Internet users.
Asymmetric Digital Subscriber Line (ADSL) accounts for one million
broadband users, cable TV for 740,379 and local area networks in
apartment blocks for 421,500. The growth in high-speed access is being
attributed to low subscription and equipment costs.
<http://kr.netvalue.com/presse/index_frame.htm?fichier=cp0009.htm>
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E-COMMERCE
<http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=14>
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Deloitte & Touche: China to drive Internet growth in Asia
Total revenues from ecommerce in China are expected to grow from USD250
billion to USD300 billion by 2003, of which almost 90 percent will be
in the b2b sector.
The latest survey from Deloitte Touche Tohmatsu reveals that China has
16.9 million Internet users, still behind Japan's 27 million, but ahead
of South Korea's 15.3 million users, and Australia's 7.3 million.
China is expected to double its number of Internet users every six
months, as its present number makes up only 1.3 percent of its total
population of 1.275 billion.
The report also predicts that the Chinese will spend up to USD750
billion on infrastructure over the next two years, specifically
focusing on the development of telecommunications.
The Deloitte survey estimates that total ecommerce revenues in Asia for
1999 were between USD6 billion and USD8 billion and, like China, the
majority of these revenues came from the b2b sector (nearly 80 percent).
According to one Deloitte analyst, the number of Internet users in the
Asian region is growing at a compound rate of about 45 percent. He also
predicted that the region would constitute more than 25 percent of the
global online population within three years.
The survey also anticipated that interactive television will be one of
the main mediums for Internet delivery in Asia over the next three
years, with 20 percent of Asian households currently having access to
cable.
<http://www.deloitte.com.au/Library/1326.asp>
__________________________________________________________________
Jupiter Communications: Internet retailing to grow in Scandinavia
Internet sales in Scandinavia will account for more than 10 percent in
the main online retail categories by 2005, according to Jupiter
Communications.
Software is expected to show the greatest shift as Internet sales will
increase from its current 18 percent of total sales to 51 percent of
the entire software market in five years.
Almost 29 percent of PC sales and 22 percent of sales of peripherals
are expected to move from traditional offline stores to online retail
outlets. This compares with 11 percent for PC sales and 3 percent for
peripherals in 2000.
Scandinavians will use the Internet for leisure and entertainment, with
Internet sales of travel and tours, music, books, and videos presently
accounting for 16 percent, 15 percent, 13 percent, and 12 percent of
the whole market, respectively.
Online revenues are expected to grow in Sweden from ECU0.6 billion (USD
0.511 billion) in 2000 to ECU 2.8 billion (USD2.38 billion) by 2005, in
Denmark from ECU0.2 billion (USD0.17 billion) to ECU1.4 billion
(USD1.19 billion), and in Norway from ECU0.2 billion to ECU1.3 billion
(USD1.12 billion).
<http://www.jup.com/company/pressrelease.jsp?doc=pr000914>
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ENTERTAINMENT
<http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=48>
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The Independent: RealNetworks scores big with Big Brother viewers
Voyeuristic game show Big Brother, which dominated TV viewing in Europe
this summer, has produced an unexpected victor-streaming media company
RealNetworks.
The company's RealPlayer software was used exclusively on the show's
website to provide live audio and video access to the Big Brother
house, with over half a million people downloading it for that specific
purpose. RealNetworks' victory was at the expense of Microsoft, which
recently launched Version 7 of its competing software, Windows Media
Player.
A recent survey by Nielsen/Net Ratings showed that Microsoft lost over
160,000 users in the month before Big Brother began broadcasting in the
US and UK. RealNetworks now has 85 percent of the market for streaming
media, despite the fact that Windows Media Player is shipped free with
Microsoft Windows.
In addition to signing up Big Brother in the UK, Holland and Germany,
RealNetworks won a deal with AOL whereby its technology is distributed
as part of AOL's Netscape browser. Meanwhile, Yahoo! is distributing
its own media player based on Microsoft's technology.
According to The Independent, the Big Brother experiment was the first
successful example of TV and Web broadcasts complementing each other,
as viewers flocked to the website between episodes, causing major peaks
in demand. RealNetworks is hoping to retain the users it gained through
Big Brother and is negotiating with broadcasters and other content
providers to provide it with exclusive material.
<http://www.independent.co.uk/news/Digital/Features/2000-
09/winner180900.shtml>
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GENERAL DEMOGRAPHICS
<http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=18>
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NetSense: India's youth embrace the Web
The Internet is becoming a popular medium with the young people of
India, according to a recent report, with email and online chat among
their favorite applications.
The report states that less than 3 out of 10 professional Internet
users are above the age of 30. Sixty percent of home Internet users
have parents in the 40 to 60 age group who have access, but who do not
choose to use the Internet.
Email was the most popular Internet application with 40 percent of
Internet time being devoted to using this facility.
Apart from an Indian portal called Rediff., none of the other portals
cater very well for email, chat, or search options. Yahoo and Hotmail
top the list of websites used by Indian Internet users, but Indiatimes,
Indiainfoonline, and Indiainfo are domestic sites that also manage to
enter the top ten list.
An unusual feature of the Internet market in India is the growth of
the cybercafe sector, which is now increasing at double the rate of the
home access segment. Cybercafes provide an ideal sampling point for the
novice Internet user.
Ecommerce is still in the embryonic stages in India, while online
shopping has still to make an impact with just 10 percent of Indian web
users buying goods online. Cinema tickets are the most common online
purchases.
The number of Internet users in India in March 2000 was 4.5 million,
according to Imrbint.
<http://www.allnetresearch.com/reports/netsen/index.html>
__________________________________________________________________
ZDF: Most Germans slow to surf
High costs and a lack of knowledge are preventing many Germans from
using the Internet. According to a new study from German broadcaster
ZDF, 71 percent of Germans over the age of 14 have not yet surfed the
Internet.
Three-quarters of those not online would go online if it were cheaper
to do so, while 60 percent would use the Internet if it were as easy as
using a television.
Of those surveyed, 71 percent agreed that the Internet was the medium
of the future and 24 percent were interested in getting their own
Internet connection. About three-quarters of those polled had either
used the Internet once or had some understanding of what it was.
Despite this general reluctance to go online, Turkish immigrants in
Germany are flocking to the Internet, according to another new report,
this time from emind@emnid, a subsidiary of Taylor Nelson Sofres Emnid.
Despite their late adoption of the Internet, members of this ethnic
group are considered "heavy users." The report, 'Turkish Citizens in
Germany,' claims that 81 percent of Turkish Internet users in Germany
aged between 14 and 69 go online at least 2 or 3 times per week.
Turkish immigrants constitute the largest ethnic group in Germany.
There are 2.1 million in total and about 165,000 of those use the
Internet. Thirteen percent of all Turkish people living in Germany use
the Internet on a frequent basis, and a further 26 percent plan to
start using the Internet in the next six months.
<http://www.berlinonline.de/wissen/computer/.html/200009/comp13101.html>
__________________________________________________________________
Media Metrix: Over 8 million Brazilians go online
A new report from Media Metrix reveals that 8.65 million Brazilians
used the Internet in August, while over 50 percent of users are under
24 years old.
The report also found that portals are the main category in the top 25
Brazilian websites, including AOL, AltaVista, BOL, Globo, iG, Lycos,
MSN, Terra, and Yahoo.
Of the Brazilians that own a personal computer, almost 90 percent own
one per household, while 9.1 percent have two PCs. Seventy-five percent
of PC owners are connected to the Internet. The study showed that 23
percent of Brazilians aim to purchase a PC in the next six months and
68.8 percent of those hope to get an Internet connection.
A slight gender gap was recorded between Internet users with males
slightly outnumbering females, at 56.7 percent to 43.3 percent
respectively.
More than 45 percent of Brazilian Internet users have children, while
55 percent of Internet users only went online for the first time in the
past two years.
Students constitute 22 percent of Brazilian Internet users. Full-time
workers represent 38.3 percent of Internet users, while 5.2 percent of
users are retired.
<http://www.mediametrix.com/press/releases/20000914b.jsp>
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SECURITY ISSUES
<http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=30>
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Experian: Internet retailers easy prey for fraudsters
Online retailers are becoming easy targets for credit-card fraudsters
in the UK, while the police are finding it difficult to deal with such
crime, according to a new survey.
The report by Experian found that 57 percent of Internet companies in
the UK said they reported frauds to the police, but 53 percent said the
police showed a lack of interest, while just 9 percent of reports led
to a prosecution.
Nearly half of the Internet companies interviewed (48 percent) said it
could take more than a month to detect the crime, while 11 percent
admitted they had been hacked into.
Forty percent of online retailers had been hit more than once by the
same fraudster, while 18 percent said they were hit three times by the
same one before it was detected and the account closed.
Other findings reveal that just 15 percent of online retailers have
automated systems for protection against fraud. Only 52 percent use any
external information to ensure a customer's name and address, and 20
percent suffered chargebacks in excess of 1 percent of sales.
Only 10 percent of fraudsters bothered to use a redirection service at
the goods delivery address, while the same number set up a false
telephone account.
<http://www.experian.com/corporate/press_releases/091400uk.html>
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TELECOMMUNICATIONS
<http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=38>
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eMarketer: Broadband access to accelerate by 2003
Broadband Internet access will accelerate in the future, with access
growing six-fold to 32 million users by 2003, according to an eMarketer
report.
In the past, broadband deployment has been hindered by the inability of
Internet service providers to roll out broadband services quickly
across the US, and this was worsened by high access costs, which led to
the slow adoption of such services.
Cable modem broadband access has taken an early lead over DSL adoption,
but DSL will overtake cable modem access by 2003, with a projected
10.95 million subscribers. The two together will constitute
approximately two-thirds of all broadband deployment.
The fiber optic market will be driven mostly by business usage (90
percent). There were 3.49 million business users of broadband in 1999,
and this figure is projected to reach 11.3 million within 3 years as
SMEs exploit cheaper broadband access methods like DSL and wireless
broadband.
In 1999, broadband Internet access accounted for 14.6 percent of all US
subscribers, or 5.43 million users.
<http://www.emarketer.com/estats/dailyestats/technology/20000915_broad.h
tml>
__________________________________________________________________
OECD: Access costs continue to fall
Internet access prices in OECD countries are continuing to fall and the
trend toward unmetered access is strengthening.
The number of incumbent telecom operators offering unmetered Internet
access at peak or off-peak times has doubled to 10 since the start of
the year. Germany and the UK are the latest markets where peak and off-
peak unmetered access time has been introduced. Telecom companies in
Hungary, Korea and Spain have introduced unmetered packages for off-
peak times. In other OECD countries, the tendency for subscription-free
ISP services remains, with telecom carriers in Finland and Portugal
introducing subscription-free access.
The average cost of 20 hours access per month at peak times has fallen
by 23 percent since October 1999. The cost of 20 hours at off-peak
times fell by 20 percent over the same period.
Taking a benchmark of 150 hours access a month, the survey also find
significant differences in access prices under metered and un-metered
models. The average price for countries with unmetered access is USD
41.91 at off-peak and USD 42.03 at peak times. This compares to an
average of USD 138.43 at off-peak times and USD 215.84 at peak times
under a metered regime.
The OECD comparisons were generated using the prices offered by the
largest telecom company in each country. The ISP chosen for comparison
was the one operated by the telecom.
<http://www.oecd.org/dsti/sti/it/cm/stats/isp-price99.htm>
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TRAVEL
<http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=33>
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AsiaBizTech: Travel sites popular with Japanese consumers
The ratio of transactions for travel and ticketing websites increased
against the total number of ecommerce sites involving charges to the
JCB credit card company in July, according to a survey by Nikkei Market
Access.
Among the top 50 companies using JCB cards, the ratio of charges for
travel products and air ticketing increased 3.3 percentage points to
11.4 percent on a year-on-year basis, and this is explained partly by
the number of women in their twenties who went on early summer
vacations.
The most popular items bought online in Japan using JCB cards were PCs,
home appliances, and games. This category stood at 63.7 percent of
online purchases, down 10.7 points from June.
The survey also revealed that the amount of payments (through JCB
cards) to Internet Service Providers (ISPs) had been increasing at a
steady rate, but had leveled off in July.
One of the reasons why access charges to ISPs did not increase was
because many ISPs implemented price cuts, while some ISPs held
campaigns to offer free installation for new subscribers.
<http://www.nikkeibp.asiabiztech.com/wcs/frm/leaf?
CID=onair/asabt/resch/111836>
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USAGE PATTERNS
<http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=34>
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NielsenNetRatings: Sports and apparel sites beat web traffic
Apparel and sports sites topped the website hit list for August 2000,
according to figures released by Internet audiencemeasurement service
Nielsen/NetRatings.
As consumers bought goods from online storefronts for the back-to-
school season, clothing sites made the number one position, with
traffic increasing by nearly 10 percent from July to August.
Sports sites also experienced traffic increases of almost 6 percent,
with football, baseball, and golf fans descending on these sites to
check news updates.
Sites that experienced a decline in traffic were travel (down 10
percent from July figures), toys, games, and entertainment sites.
Travel sites also had lower traffic numbers, due to the winding down of
the summer holiday season.
The top five web properties (for at-home and at-work web users) for
August were AOL websites (63,708 unique visitors), Yahoo! (59,162), MSN
(47,506), Microsoft (44,519), and Lycos Network (33,950). The report
notes that a property is defined as a consolidation of multiple domains
and URLs owned by a single entity.
<http://63.140.238.20/press_releases/pr_000914.htm>
__________________________________________________________________
ACNielsen: Olympic sites get gold for web traffic
Official Olympic websites like olympics.com and related sites are
attracting large numbers of visitors worldwide.
Nielsen/NetRatings' 'Web Olympics Index' showed that Japanese sites
lead the Index in the Asia Pacific region with sports.yahoo.co.jp and
nikkansports.com coming first and second.
The big portals and sports sites are also attracting web users in the
region, with sports.yahoo.com, sydney2k.lycos.co.jp, espn.go.com all
getting their place in the top 15 of the Index.
The Australian site, olympics.com.au, managed to grab fourth position
on the Index, with 40,000 unique visitors on September 16, 2000.
Another Nielsen/NetRatings report found that olympics.com pulled in
222,000 unique visitors (number of unique people that have gone to the
site at least once in the defined time period) between September 15 and
16, 2000. US web users rely on such sites for information to complement
their television coverage of the Olympics.
Portals proved to be strong magnets for web traffic in the US, with the
number of unique visitors increasing from 275,022 on September 15 to
445,602 on September 16, 2000. Most of these visitors were seeking real-
time data about the events.
<http://www.eratings.com/news/20000917.htm>
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