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NUA INTERNET SURVEYS - The Number One Resource for Statistics
Free Weekly Email For Latest Information & Trends on the Internet.
Email: [log in to unmask] Web: http://www.nua.ie/surveys/
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May 15th 2000 Published By: Nua Limited Volume 5 No. 19
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CONTENTS
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EDITORIAL
"When so much content is available online on
every field of human interest and endeavour, the
traditional media has to work hard to hold onto
their readers", Kathy Foley in "Network News"
ADVERTISING
:Two Thirds of US Companies Advertise Online
E-COMMERCE
:B2C Revenues Set to Soar in UK
:Ecommerce Shakeout Expected in Asia
:Healthy Future for B2C in Gulf Region
:Europe's Consumers Warm to Ecommerce
:Online Real Estate Sector Flourishing
:Internet Becoming an Everyday Tool
:European Airlines Mirror US Moves
INFRASTRUCTURES
:Europe to Get Cheaper, Faster Net Access
:Record-breaking PC Sales in Japan
:Bow-tie Study Shows Lack of Connection
MARKETING/BRANDS
:Explosion in Commercial Email Likely
PORTALS/ISPS
:MSN, Yahoo Top Global Traffic Ratings
RECRUITMENT
:Most Global Corporations Recruit Online
USAGE PATTERNS
:Internet Users Closer to Family and Friends
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LOOK BEFORE YOU CLICK
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EDITORIAL: NETWORK NEWS
<http://www.nua.ie/surveys/analysis/weekly_editorial.html>
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Back in 1994, I read an article in the UK newspaper, The Independent on
Sunday, about a US-based newspaper that was the first to post its
content on the Internet. The Independent on Sunday reported it with an
air of detached bemusedness topped off with a touch of "let's see how
long that lasts".
Last week, Editor & Publisher reported that 148 of the 150 top-selling
newspapers in the US are now online. Of the two that are not, the
Investor's Business Daily plans to be online by the summer and the
Arizona-based The Tribune is currently up for sale and Internet-related
plans are on hold.
Globally speaking, most major newspapers also have an Internet presence,
even those that are published in developing countries. The traditional
media face many challenges in the online space, however, and these
challenges must be tackled head-on if newspapers are to retain their
position at the pinnacle of the news publishing pile.
Before the Internet, newspapers competed with other newspapers and other
news media. Now they must compete with everybody. Websites stand or fall
on the quality of their content. A beautifully designed website is
nothing without fresh content. So all sorts of sites, from portals to
corporate sites, now offer regularly updated content tailored to their
supposed audiences.
A food manufacturer, for example, might offer new product news, recipes,
witty articles on culinary flops and detailed discussions on the merits
of Thai cooking over Chinese cuisine.
For the full story, go to:
http://www.nua.ie/surveys/analysis/weekly_editorial.html
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Information Verus Data
"A simple, flexible view of data information and knowledge is that they
are all various points on a continuum of increasing complexity. Data are
the building blocks of our understanding or perceptions. As we recognise
relationships between data, they are called information and as these
relationships become more complex they are called knowledge and
understanding". - Charles Phillips in this week's TrendMuncher.
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ADVERTISING
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=2
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Association of National Advertisers: Two Thirds of US Companies
Advertise Online
Spending on online advertising in the US tripled in 1999, with each
company devoting almost USD2 million to Internet advertising, according
to the fourth annual survey from the US Association of National
Advertisers (ANA).
Production costs for online campaigns increased by 51 percent in 1999
to an average of USD441,000.
Although spending on online advertising was up, it still only
represents 2.8 percent of corporate advertising budgets. About 64
percent of US companies now advertise on the Internet, up 3 percent
since 1998.
Factors hindering the further growth of online advertising include no
proof of ROI for the advertiser, low click rates and uninteresting ad
formats.
The report also examines website management. Companies now have an
average of 6.1 sites, in comparison with 4.3 sites last year. These
sites generated an average of 4.7 percent of each company's revenues.
It now costs an average of USD536,000 to develop a website and an
annual average of USD591,000 to maintain it. Ecommerce sites cost
USD836,000 to build and USD1 million to maintain every year.
Maintenance costs do not include salaries or overhead costs.
The report emphasises that the function of a commercial website is seen
to be changing. Providing information on the company's products and
services and increasing awareness of the corporate brand are still the
most important reasons to have a website but they are not seen to be as
important as they once were.
Developing and improving brand loyalty and providing customer service
and support are also now seen to be important website functions.
<http://www.ana.net/about/ananews/05_09_00a.htm>
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E-COMMERCE
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=14>
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ACNielsen: Internet Becoming an Everyday Tool
Almost 2 in 3 Americans over the age of 12 have access to the Internet
and half of those go online every day, according to ACNielsen. Regular
users are likely to spend at least an hour online at a time.
Nearly half of US Internet users have purchased a product or service
online. Email is the most used Internet application, with 86 percent of
Internet users regularly sending and receiving mails.
Books continue to be the most popular item purchased as 42 percent of
Internet users have bought them online. 38 percent have bought music
products and 29 percent have purchased software.
Travel products and services have been bought online by 28 percent of
users and clothing by 27 percent.
Other popular online purchases include speciality gift items (24
percent), computer hardware (18 percent), entertainment services (17
percent) and houseware items (16 percent).
Almost 70 percent of user go online most often at home. 17 percent
connect most often in their place of work. The corresponding figures
for place of study, friend's house and library are 7 percent, 5 percent
and 2 percent respectively.
<http://www.acnielsen.com/news/american/us/2000/20000508.htm>
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CNNfn: European Airlines Mirror US Moves
Eleven European airlines have joined together to start an Internet
travel agency and combat their low-fare competitors. US airlines have
also mooted similar plans this year.
British Airways, Air France, Lufthansa (Germany), Alitalia (Italy),
Iberia (Spain), KLM (Netherlands), SAS (Scandinavia), Aer Lingus
(Ireland), British Midlands, Austrian Airlines and Finnair are the
founder members of the agency, which has yet to be named.
Economy airlines such as Ryanair and EasyJet have garnered large shares
of the European travel market through aggressive marketing and selling
cheap fares over the Internet.
British Airways currently only sells 1 percent of its tickets online
but plans to sell half of its tickets in this way by year-end 2003.
British Airways' revenues from online sales amounted to GBP45 million
for the fiscal year ended March 2000 and hopes that this figure will
rise to GBP700 million in 2 year's time.
The online agency will also offer car hire, insurance, hotel booking
and other services.
<http://cnnfn.com/2000/05/11/europe/british_airways/>
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Fletcher Research: B2C Revenues Set to Soar in UK
The growth of interactive television and the mobile Internet will drive
UK b2c revenues to GBP20 billion (USD30.7 billion) by 2005, according
to a new report from Fletcher Research. Revenues for 2000 are expected
to hit GBP1.7 billion (USD2.6 billion).
The report, "UK Online Retail: From Minority to Mainstream", says that
7.5 percent of all retail sales in the UK will be made online by 2005,
up from only 0.25% of all retail sales in 1999.
Highest revenues this year will be made in the leisure travel and
computer products categories, which will be worth GBP490 million
(USD752 million) and GBP410 million (USD 629 million) respectively.
Fletcher says that 50 percent of UK online shoppers have purchased
books online and predicts that this market will continue to be hugely
competitive as established pureplays vie with traditional retailers and
Net newcomers.
The online grocery industry in the UK is also tipped for success,
despite the problems experienced by such retailers in the US.
The report forecasts that consumers will want more personalisation and
more sophisticated navigation systems. Online shoppers like to know
where they are in the buying process but only 17 percent of b2c sites
currently offer this feature.
Retailers will offer these services in the future and will also
concentrate on improving fulfilment, integrating retail channels and
offering dynamic pricing.
<http://www.fletch.co.uk/content/press/Retail2000.html>
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Gartner Group: Ecommerce Shakeout Expected in Asia
Gartner Group predicts that up to 85 percent of Internet pureplays in
the Asia-Pacific region will fail or be acquired by 2003.
Despite this, Gartner says that ecommerce will thrive in the region
over the next 4 years, growing to USD1 trillion by 2004, up from
USD30billion at the end of 2000. (These figures exclude Japan.)
About 95 percent of all ecommerce will be b2b, with the remaining 5
percent comprised of b2c transactions.
The majority of online business failures will be due to lack of agility
and an inability to develop new business models, find new partners and
re-engineer business processes, according to Garnter analysts.
Lack of investment will also prove a problem as venture capitalists are
acting particularly cautiously in the wake of last month's stock market
plunge.
Hybrid businesses focusing on b2b international trade services are most
likely to emerge intact from the imminent turbulence in the industry.
Those that cut costs and undercut prices should also be successful.
Experienced Western businesses are also likely to expand successfully
into the Asia-Pacific region. Their arrival will spur competition and
should result in more choice and quality for customers.
<http://www.gartnergroup.com>
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Insights Research: Healthy Future for B2C in Gulf Region
Internet penetration in the Gulf Co-operation Council (GCC) region is
more than fifteen times higher than in the Arab world as a whole,
according to new findings from Insights Research.
The GCC region includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and
the United Emirates. Although these countries account for less than 12
percent of the Arab world's population, more than 60 percent of the
region's Internet users live in these countries.
This information is unsurprising as the general population of the GCC
countries tends to be high earning and well educated. The GCC counties
also have well-developed banking and communications infrastructures in
place.
Taking these factors into account, the Insights Research report
predicts that prospects for b2c ecommerce and online trading in the GCC
region are healthy.
Meanwhile, Internet penetration rates in the Arab world in general
(also known as the MENA or Middle East and North Africa region) tend to
be quite low, as are credit card penetration rates and consumer
purchasing power rates.
<http://www.insightsresearch.com>
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National Association of Realtors: Online Real Estate Sector Flourishing
US househunters are increasingly using the Internet to shop for a
house, according to survey findings released this week by the National
Association of Realtors.
In 1995, only 2 percent of homebuyers went online to try and find their
dream home but in 1999, 37 percent of all those shopping for houses
used the Internet in their quest.
The online househunters tended to be younger than average and purchase
more expensive homes.
Almost 90 percent of those who househunted online looked at listings of
properties for sale while 30 percent went online to research geographic
information. Virtual house tours, which allow an Internet user to view
a house online, are particularly popular with Web surfers.
<http://nar.realtor.com/>
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NetValue: Europe's Consumers Warm to Ecommerce
European Internet users are increasingly comfortable with ecommerce,
according to new findings from NetValue.
Almost 69 percent of UK users have visited an ecommerce site, while
66.3 percent of French users and 65.5 percent of German users have done
the same. Men are slightly more likely than women to visit ecommerce
sites in all of these countries.
Music and literature sites remain popular with Europeans as 31 percent
of those surveyed said they regularly visit such sites. Almost 21
percent visit hardware retail sites while 20 percent often surf to
travel ecommerce sites.
Just over 17 percent favour software sites and the percentage who visit
online shopping malls and who use online banking, mortgage and
insurance services is the same: 15.7 percent.
The 5 most visited Net properties in France in March were Wanadoo,
Yahoo, AOL, MSN and Multimania. The UK top 5 comprises MSN, AOL, Yahoo,
Microsoft and Freeserve. The German top 5 list is as follows: T Online,
AOL, Yahoo, Lycos and MSN.
<http://www.netvalue.fr/eng/presse/index_frame.htm?fichier=cp0018.htm>
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INFRASTRUCTURES
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=20>
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EU: Europe to Get Cheaper, Faster Net Access
The European Union (EU) has proposed new measures that could lead to
greater competition in the European telecommunications sector and
faster, cheaper Internet access for Europeans before the end of this
year.
The EU wants local loops, or the copper cables that link homes to
telephone exchanges, to be unbundled so that new companies can compete
effectively with the telco giants of Europe. The provision of
widespread broadband services is a major aim of the EU.
The EU's recommendation is not binding but it will form a core part of
directives that will be issued by the EU in June, under the guidance of
Enterprise and Information Society Commissioner Erkki Liikanen.
As well as encouraging local competition, the EU hopes that the new
initiative will enable European companies to better compete with their
US counterparts.
<http://europa.eu.int/comm/information_society/policy/telecom/localloop/
pdf/c20001059_en.pdf>
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IBM Research: Bow-tie Study Shows Lack of Connection
The first comprehensive map of the World Wide Web shows that it is not
as thoroughly connected as was previously thought.
According to a new study from IBM Research, Compaq and Altavista, the
Internet can be pictured as a giant "bow-tie" consisting of four
regions, each of which comprise roughly the same number of pages.
About 90 percent of the Web is part of the bow-tie and 10 percent is
completely outside it. This means that large numbers of Web pages
cannot be accessed through links and so are difficult for surfers to
reach.
The bow-tie is based around a highly-connected core, which contains
about 33 percent of all Web pages. These sites are heavily hyperlinked
and it is easy for Internet users to travel between these sites.
About one-quarter of sites are in the origination zone, meaning that
users can go to the core connected sites from this zone but they cannot
go from the core to these sites.
A further quarter of sites are in the termination zone. Users can
travel from the core to these sites but cannot travel back to the core
from this zone.
Disconnected sites account for another fifth of the Web. These sites
may be connected to the origination or termination sites but cannot be
accessed from the core. Users cannot travel from disconnected sites to
the core either.
The researchers, who based their findings on analysis of more than 500
million Web pages, believe their study will enable more effective
search engine techniques to be developed.
They say that ecommerce merchants can also benefit from this study and
the information may also be used to develop new mathematical models of
the Internet.
<http://www.almaden.ibm.com/almaden/webmap_release.html>
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Reuters: Record-breaking PC Sales in Japan
PC sales in Japan rose 32 percent to almost 10 million in the past 12
months, according to the Japan Electronic Industry Development
Association (JEIDA). Sales in the first quarter of 2000 passed 3
million for the first time ever in that time period.
Sales of PCs over the next year are likely to reach 11.5 million. The
number of PCs used by businesses will increase by 13 percent while
those used by individuals will increase by 20 percent.
This growth has been spurred by the increasing popularity of the
Internet in Japan and the rise in first-time PC buyers who are
interested in using email and surfing the Web.
Mobile phones and other alternative Internet access devices are also
proving hugely popular in Japan, according to JEIDA.
These devices, coupled with increased PC penetration and more
widespread broadband services, should encourage the spread of the
Internet in Japan.
<http://www.mercurycenter.com/svtech/news/breaking/merc/docs/077233.htm>
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MARKETING/BRANDS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=45>
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Jupiter Communications: Explosion in Commercial Email Likely
The number of commercial emails received annually by the average US
consumer will explode from 40 in 1999 to 1600 in 2005, according to
Jupiter.
The commercial email market, which was worth USD164 million last year,
will be worth USD7.3 billion in 2005. Direct mail revenues will be down
13 percent as a result of this surge in the use of email marketing.
By 2005, the average US consumer will also receive 4000 personal and
non-marketing emails, up from 1750 last year. Jupiter comments that the
sheer volume of email received will strain consumers' attention span
and make them less likely to respond to commercial email.
As consumers will receive so many commercial emails, they need to gain
value from the first email sent to them by a company or they will opt
out quickly.
Jupiter acknowledges that email is a cost-effective marketing medium
with a high return on investment (ROI) but it advises companies that
they must improve their email marketing strategy by integrating
messages consistently across channels, growing house lists and
incorporating feedback.
According to Jupiter, 22 percent of companies spend more than 5 percent
of their marketing budgets on commercial email while 65 percent of
companies spend between 1 and 5 percent.
<http://www.jup.com/company/pressrelease.jsp?doc=pr000508>
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PORTALS/ISPS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=22>
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NielsenNetRatings: MSN, Yahoo Top Global Traffic Ratings
MSN and Yahoo properties are the most popular destinations for web
surfers around the world, according to a major new survey from Nielsen
NetRatings.
MSN is the most popular site in the UK, New Zealand and Australia and
is the second-most popular after Yahoo in Singapore and Ireland. In the
US, AOL is the most popular, followed by Yahoo and MSN.
The report says that MSN and Yahoo have succeeded in international
Internet markets by forming close relationships with local content
providers, before offering "value-added applications" such as email and
online communities. They do not just copy their US offerings for the
international market.
MSN tends to customise the appearance of each international site while
Yahoo tries to maintain a universal look on its sites.
The report also shows a big upturn in music downloads by Internet
users. Sites offering MP3 downloads had 52 percent more visitors in the
period measured than during the previous week.
The most Internet-active age group globally (including the US) was the
35-49 year age group, which accounts for almost 30 percent of users
internationally.
Although users in the US are equally likely to be male or female, at
least 60 percent of Internet users in other countries are male.
US users spend more time online that users in other countries. This
appears to be largely due to the per-minute telephone call charge
pricing that exists in most other countries.
For the report, 44,000 Internet users were surveyed in Australia,
Ireland, New Zealand, Singapore, and the United Kingdom
<http://www.computeruser.com/news/00/05/07/news7.html>
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RECRUITMENT
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=8>
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iLogos Research: Most Global Corporations Recruit Online
Almost 80 percent of the world's top 500 companies now recruit new
staff on their corporate websites, up from 29 percent in 1998 and 60
percent last year.
Corporate websites are becoming the focus of Internet-driven
recruitment management systems for most large corporations. These
systems handle job boards, print media, job fairs and employee referral
programmes as well as online job advertising.
The third annual "Global 500 Web Site Recruiting Survey" from iLogos
Research and recruitsoft.com shows that only 8 percent of major US
companies do not recruit on their websites.
About 73 percent of large European companies recruit on their own sites
and 68 percent of Asia-Pacific companies do the same.
All of the high-tech companies in the Global 500 use their corporate
website to recruit staff in comparison with 89 percent of the retailers
and 73 percent of the financial services companies.
iLogos says that all of the Global 500 companies will recruit on their
websites by 2002.
The survey also shows that all of the 500 companies now have corporate
websites. In 1999, 9 percent did not have their own website and in
1998, 14 percent had no website.
<http://www.recruitsoft.com/iLogosSurvey/>
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USAGE PATTERNS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=34>
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Pew Research Center: Internet Users Closer to Family and Friends
It appears that the Internet is not an isolating technology after
all.
A comprehensive new study from the Pew Internet and American Life
Project shoes that 72 percent of Internet users had visited a relative
or
friend in the past day. Only 61 percent of non-users had done the same.
Internet users are also more likely than non-users to say they call
family and friends just to talk and they have many people they can turn
to for help if they are worried or in trouble.
55 percent of Internet users say email has brought them closer to
family members and 59 percent say they communicate more often with
family members since they opened an email account.
Two thirds of users say email has brought them closer to friends and
almost half say they would miss email considerably if they could no
longer use it.
91 percent of Internet users use email and three quarters use it to
look for information on a hobby and/or research products and services.
Almost half of users regularly go online to buy products or services.
Travel sites are visited by 64 percent of users while 62 percent of
users surf to weather sites. Three in 5 go online to obtain news
information. About 55 percent do educational research online and 54
percent look for health or medical information.
Other activities include visiting government websites (47 percent),
instant messaging (45 percent), research job information (38 percent),
check sports scores and look for political news (both 35 percent) and
downloading music (35 percent).
A third of users play games online, 27 percent househunt online and 17
percent bank online. 15 percent participate in online auctions, 12
percent trade stocks and 5 percent gamble on the Internet.
Users who have been online for longer are far more likely to engage in
all of the above activities than those who are new to the Internet.
Women are more likely to go online to look for health and medical
information, to check out job information, to look for religious or
spiritual information and, interestingly, to play games online.
Men are more likely to get news, sports and financial information
online, to trade stocks and bonds online and to look for information
about a product or a service.
Both sexes are equally likely to buy online, to send instant messages,
to go to chat rooms and to browse for fun.
Roughly half of all whites and Hispanics have Internet access but only
35 percent of African Americans go online. Internet users in the US are
still more likely to be young and well-educated but the Pew figures
show that the gap is lessening.
Over 3,500 adults were contacted for the survey, which was conducted in
early 2000.
<http://www.pewinternet.org/reports/toc.asp?Report=11>
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NUA LIMITED
Nua is an internationally renowned Internet consulting and development
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information contained in this newsletter. The content has been
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