From: Nua Ltd. [mailto:[log in to unmask]]
Sent: Monday, November 27, 2000 6:42 PM
To: Recipients of surveys mailing list
Subject: Nua Internet Surveys: November 27, 2000
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NUA INTERNET SURVEYS - The Number One Resource for Statistics
Free Weekly Email For Latest Information & Trends on the Internet.
Email: [log in to unmask] Web: http://www.nua.ie/surveys/
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November 27th 2000 Published By: Nua Limited Volume 5 No. 46
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CONTENT
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EDITORIAL:
"Online consumers, tired of being
ignored by the companies they'd like
to do business with, are talking to
each other in ever-increasing numbers."
Catherine McDonnell in 'It's good to talk'
ACCESS DEVICES
:M-commerce: users wait for the good times to call
ADVERTISING
:'Real world' firms fuel online ad spend
BUSINESS USE
:German businesses embrace the Net
ECOMMERCE
:US Internet shoppers splash out
:Small etailers ready for holiday shopping
:America's grip on ecommerce market slipping
:Italian B2C market on the rise
GENERAL DEMOGRAPHICS
:Belgian online population stagnating
:Europe: Less users, greater divide than US
GOV/LEG
:Southeast Asia unites to bridge digital divide
IT/COMPUTER INDUSTRY
:Return to health for European PC market
:Microsoft dominates Russian market
TELECOMMUNICATIONS
:Broadband to connect 28 million US households
TRAVEL
:The sky's the limit for online travel
:Consumers prefer niche travel sites
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EDITORIAL: 'It's good to talk'
By Catherine McDonnell
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/issue1no154.ht
ml>
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International Buy Nothing Day is celebrated around the world
on November 24, 25, or 26, depending on which country you're in.
This is a day that's set aside to encourage people to think
carefully about what they spend their money on.
Because so many of us don't actually need much of what we buy,
advertising companies have had to work harder to persuade us to
make a purchase. This seems to do the trick, as we oblige by
piling up the junk year after year. Then we chuck it out, and
start over.
However, along with the increasingly popular Buy Nothing Day,
there has been one major self-inflicted impediment in the
advertising/business world's quest for global acceptance of
shop-till-you-drop syndrome. That is, quite simply, that online
consumers, tired of being ignored by the companies they'd like
to do business with, are talking to each other in ever-increasing
numbers.
For the full story, go to:
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/issue1no154.ht
ml>
For archives of editorials, go to:
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/index.html>
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ACCESS DEVICES
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=26
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Boston Consulting Group: M-commerce: users wait for the good times to
call
Although consumers are dissatisfied with the mobile commerce
applications on offer, most current and potential users believe
mobile services will play an important role in their daily lives in
the future.
A global survey by the Boston Consulting Group (BCG) found that one
in four owners of mobile devices stopped using m-commerce
applications after the first few attempts. Sources of consumer
frustration included high costs, slow speeds, awkward navigation,
difficulties with typing text using a phone keypad, and unreliable
service.
However, 82 percent of current and potential users of m-commerce
applications believed that the mobile device will become their
personal travel assistant within the next three years. And 81 percent
predict they will be using mobile devices to perform daily
activities, such as sending emails, gathering information, and
shopping.
With this level of consumer acceptance, the report predicts that
global m-commerce will generate B2C revenues of USD100 billion by
2003.
According to BCG, the sources of frustration for current users of m-
commerce applications are being addressed by operators and equipment
manufacturers. In the meantime, companies can take a number of steps
to increase consumer satisfaction, such as lowering customer
expectations about the quality and speed of the mobile Internet
technology currently available.
<http://www.bcg.com/media_center/media_press_release_subpage31.asp>
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ADVERTISING
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=2
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AdRelevance: 'Real world' firms fuel online ad spend
According to a new report by AdRelevance, traditional, non-Internet
firms advertise at a higher rate on the Net than their dotcom
counterparts.
Traditional companies accounted for almost 50 percent of the top 100
new advertisers in October, up from 41 percent in January of this
year.
While this year has seen the demise of many dotcoms, online
advertising continues to grow steadily. In the third quarter of this
year, 5,489 companies advertised online for the first time, compared
with 2,935 in the first quarter.
Overall, the number of new companies advertising online has increased
by 157 percent over the past 10 months.
<http://www.adrelevance.com/about/release20nov00.jsp>
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BUSINESS USE
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=6
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KPMG: German businesses embrace the Net
Over 90 percent of German businesses are using the Internet,
according to research conducted by KPMG and the Confederation of
German Employer's Associations.
The Internet's popularity among German companies is put down to the
fact that the ecommerce sector is now looked upon as an important
source of revenue for many businesses in the country.
A third of the 371 companies surveyed had already generated revenues
through online transactions. Of those businesses, however, ecommerce
revenue only accounted for between 0.1 and 10 percent of annual
turnover. The number of German businesses selling products and
services online is expected to increase by 50 percent over the next
few years.
Other findings of the survey showed that the IT skills shortage in
Germany may be affecting the country's ecommerce market. One in four
of the companies polled said the lack of IT specialists was hampering
the development of their IT strategies. Only 14 percent said they had
not encountered problems due to skills shortages.
Note: The original article from the KPMG site is in German.
<http://www.kpmg.de/about/press-office/2000/11/20.html>
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ECOMMERCE
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=14
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Boston Herald: US Internet shoppers splash out
Online shoppers in the US spent USD735.7 million last week, 78
percent more than this time last year.
According to research by BizRate.com, Internet spending began
increasing two weeks ago, with customers buying more computers,
electronics, toys, flowers, and clothing.
With more people online and Internet users more accustomed to buying
online, Internet sales are expected to increase significantly this
year. BizRate predicts that spending between November 24 and December
26 will reach USD6.21 billion, bringing the total ecommerce sales for
2000 up to USD33.9 billion.
Separate research by the National Retail Federation and Forrester
Research echoes BizRate.com's findings. The NRF/Forrester Online
Retail Index found that online spending increased from USD4.2 billion
in September to USD4.4 billion in October.
More than 16 million households shopped online in October, spending
an average of USD268 per person.
The figures showed a significant jump in consumer electronics and
computer hardware purchases. Online sales of consumers electronics
increased from USD164 million in September to USD246 million in
October, while computer hardware sales rose by USD110 million over
the same period.
<http://www.bostonherald.com/business/technology/shoppers11212000.htm>
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ePublicEye: Small etailers ready for holiday shopping
Small and mid-sized online retailers are prepared for the holiday
spending boom, according to a recent survey by ePublicEye.
The vast majority of the 1,390 ecommerce companies surveyed had
privacy policies posted on their sites and offered secure credit card
processing.
Roughly 83 percent of the websites allowed consumers to track
inventory, while 92 percent let customers follow the progress of
their orders. Over 90 percent of small and mid-sized etailers have
published return policies on their sites and 72 percent offer
unconditional money-back guarantees.
To drive sales this Christmas, 69 percent of firms said they are
planning promotions, and 28 percent are offering free shipping.
While steps have been taken to improve the online shopping
experience, the survey found that etailers fall short when it comes
to interactive customer service. Just 20 percent of the firms polled
said they had online customer support, although a further 22 percent
plan to have it in time for the holiday shopping season.
Other findings of the survey showed that the US Postal Service is the
primary shipper for 66 percent of small to mid-sized ecommerce firms,
followed by Federal Express (20 percent).
<http://www.epubliceye.com/pr29.htm>
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eTranslate: America's grip on ecommerce market slipping
The US ecommerce sector is often looked on as the leading light of
the digital economy, but a survey released last week revealed that
Internet users in several countries were more likely than US users to
buy certain goods online.
The survey, which was carried out by International Data Corporation
(IDC), revealed that Internet users in China were more inclined to
buy stocks and investments online (26 percent) than their US
counterparts (24 percent).
Three out of every four Venezuelan web users polled were willing to
purchase software online. Online software purchases were popular
among 69 percent of US users, with Brazil, the Netherlands,
Australia, and Japan following closely at 68 percent each.
Other findings of the report suggested that localizing content for
international markets may be a viable move for media companies.
Eleven of the countries surveyed had a higher percentage of people
willing to buy information than the US (37 percent), including
Argentina (47 percent ), Peru (45 percent ), Germany (43 percent ),
and China (38 percent).
IDC interviewed 30,000 advanced web users in the top 26 Internet-
using countries for the survey, which was commissioned by eTranslate.
<http://www.etranslate.com/en/about/pr-idc3.html>
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EuropeMedia: Italian B2C market on the rise
Italy may be two years behind the US in terms of ecommerce
development, but the gap is closing rapidly.
According to Italian research firm Shoplab.it, the number of online
retailers in Italy has almost doubled since last May to more than
6,000. ShopLab.it expects this figure to rise to 10,000 by May 2000.
The Italian B2C market is expected to be worth ITL820 billion (USD357
million) in 2000, an increase of 270 percent from 1999.
While the growth in online sales will be welcomed, ecommerce is doing
little for Italy's indigenous industries. Over 40 percent of Italy's
online retailers offer Italian products and services, such as
clothes, food, handicrafts, furniture, and tourism. However, these
websites generate only 20 percent of the country's ecommerce
revenues.
Conversely, IT and financial sites, which make up only 10 percent of
the Italian Web, account for 50 percent of online sales.
Shoplab.it said that etailers in Italy have yet to make a profit,
which is hardly surprising considering that many of them only started
trading online in the last few months.
<http://www.europemedia.com/content1/Italy/21_Nov_2000.shtml#Article1>
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GENERAL DEMOGRAPHICS
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=18
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InSites: Belgian online population stagnating
After a massive increase in home Internet access last year, the
growth of Belgium's online population has ground to a halt, according
to research company InSites.
A study last week by InSites showed that Internet access has remained
at the same level of 44 percent over the past six months. The number
of home Internet connections has increased, but most of these users
already had access to the Web from work.
Of Belgians that have access to the Net, 30 percent have never used
it. InSites attributes the lack of growth to high connection costs
and confusion over service providers' billing systems.
A significant number of Belgian Internet users do not appear to be
enamored with the information they get on the Web. One out of every
five Internet users only surfs the Internet once a month. InSites
concluded that the paucity of local content has prevented users from
establishing a solid bond with the Internet.
The mobile Internet does not appear to be faring much better among
Belgium's connected population. While 4 percent of the population
have WAP-enabled phones, few actually use the WAP services provided.
For its Belgian Internet Mapping study, InSites collected
questionnaire responses from 50,000 Belgian Internet users and
interviewed a further 2,000 Belgians by telephone.
<http://www.insites.be/site3/indexjs.htm>
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Pro Active International: Europe: Less users, greater divide than US
A new report from Pro Active International reveals that not only is
Internet use in Europe lagging behind the US, but the European
digital divide is much wider.
During the two-week period studied, almost twice as many people aged
15 and over went online in the US than in Europe. The figures for
Internet use were 53 percent and 27 percent respectively.
The study found that 82 percent of Americans in the highest social
class had been online over the two-week period, compared with 51
percent of Europeans in the same social class. Among people in the
lowest social class, 26 percent of Americans used the Internet,
compared to only 7 percent of Europeans.
In America, the difference in Internet use between regions is
negligible. In Europe, however, the figures show that Internet use is
considerably higher in the northern part of the continent. Internet
use in the UK, Germany, and the Netherlands is at roughly two-thirds
the US level, while the level of use in Italy, France, and Spain is
below one-third of that in the US.
Elderly Americans seem to be more Net-savvy than their European
counterparts. Forty-four percent of Americans in the 55 to 64 age
bracket had used the Internet over the two-week period studied,
compared with just 12 percent of Europeans.
The report also showed that the gender divide is wider in Europe than
in the US. Fifty-five percent of men and 52 percent of women use the
Internet in America, while the figures for Europe stand at 34 percent
and 20 percent respectively.
<http://www.proactiveinternational.com/>
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GOV/LEG
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=19
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Yahoo: Southeast Asia unites to bridge digital divide
The leaders of Southeast Asian countries are joining forces in an
attempt to advance technological development in the region.
Today, members of the Association of Southeast Asian Nations (ASEAN)
are due to sign a free-trade agreement, called the 'e-ASEAN' accord.
This pact aims to abolish duties on information technology goods and
services by 2010, and encourages members of the association to pass
digital signature laws.
Some of ASEAN's members, including Thailand and Singapore, are
already planning to introduce digital signature legislation.
Signatories of the pact will also agree to work toward establishing
high-speed Internet connections and making ecommerce secure and
effective for consumers.
<http://dailynews.yahoo.com/h/ap/20001122/bs/asean_summit_1.html>
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IT/COMPUTER INDUSTRY
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=12
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Gartner Group: Return to health for European PC market
After a disappointing year for PC manufacturers, the European PC
market is expected to return to growth in 2001 with a 15 percent
increase in sales.
According to Gartner, PC shipments in Europe will rise from 35.4
million in 2000 to 40 million units next year, fuelled by high demand
for replacement PCs in the professional sector. By 2001, PCs bought
in 1998, a strong year for the PC market, will be ready for
replacement.
Gartner predicts that the European PC market will experience a
compound annual growth rate of 10.7 percent through 2004, with
European PC shipments expected to reach 53 million units in that
year. While these figures show that the PC market is recovering, the
compound growth rate is well below its 1998 level of 20.6 percent.
The real performer in the European market this year has been the
mobile PC, with growth in this sector expected to reach 34.5 percent
by the end of 2000. Gartner warned, however, that this rapid growth
will tail off quickly as the mobile PC market matures.
One area showing significant potential for PC sales is Eastern
Europe. Gartner expects Eastern Europe to experience a compound
annual growth rate of 15 percent, compared with Western Europe's 10
percent.
<http://gartner5.gartnerweb.com/dq/static/about/press/pr-
b11172000.html>
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SpyLOG: Microsoft dominates Russian market
Microsoft is the dominant brand among Russian browsers and operating
systems, according to new findings by Internet researcher SpyLOG.
Findings from SpyLOG's latest report show that Microsoft's Internet
Explorer browser is used by more than 86 percent of Russian Internet
users. Netscape's share of the Russian browser market stands at 12.65
percent.
Microsoft's Windows 98 is used by 65 percent of Russia's online
population, followed by Windows 95 (16 percent), Windows NT (13.5
percent), and Windows 2000 (3.2 percent). Less than 1 percent of
Internet users use Apple's MacOS.
SpyLOG collected data over a three-month period from more than 10
million visitors to Russian websites that have the SpyLOG System code
installed.
<http://www.spylog.ru/>
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TELECOMMUNICATIONS
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=38
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Dataquest: Broadband to connect 28 million US households
The number of US households with high-speed Internet access will
reach six million by the end of 2000, increasing to 28 million in
2004, according to Dataquest.
Cable modem will remain the dominant broadband technology, with cable
subscriptions growing from 3.3 million this year to 14 million in
2004.
As carriers expand their services in the larger US cities, DSL
(digital subscriber lines) is projected to increase from 1.4 million
subscribers in 2000 to 9.8 million in four years' time. One of the
key factors driving DSL growth is the development technology that
makes it easier for users to install and configure.
Dataquest said that service providers will need to provide more than
just high-speed access to win the residential broadband market.
Content-driven applications, such as voice, video, and multimedia
delivery, will play a significant part in attracting consumers to
high-speed connections.
To compete with cable modem services in the future, service providers
will need to enhance their networks to support video and multimedia
applications.
<http://www.dataquest.com/dq/static/about/press/pr-b11202000.html>
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TRAVEL
Archives: http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=33
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Cyber Atlas: The sky's the limit for online travel
Twenty-one million Americans bought travel online last year,
according to a recent study.
The research, which was conducted by PhoCusWright, found that over
half (54 percent) of consumers who purchased travel services on the
Web cited cost savings as their main reason for doing so. Other
reasons given included reliability (20 percent), ease of use (16
percent), and customer service (9 percent).
The survey also found that a third of the 21 million online travelers
in the US now purchase travel exclusively online.
In addition to travel purchases, online travel websites have become
an important research tool for leisure travelers-44 percent used
travel sites when researching personal travel this year, up from 28
percent in 1999.
According to PhoCusWright, attracting new business is no longer the
challenge for travel sites-retaining online buyers as loyal customers
is.
<http://cyberatlas.internet.com/markets/travel/article/0,,6071_513781,
00.html>
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E-Commerce Times: Consumers prefer niche travel sites
Online travel shoppers prefer small, specialized travel sites to
their big-name counterparts, according to new research.
A survey of 6,580 travel site visitors by cPulse found that the
number of new users of niche travel sites was up 82 percent in the
third quarter of 2000, compared with the same time last year. Over 80
percent of visitors to these sites said they would use them again.
According to cPulse, smaller sites that target specific customer
groups have a better chance of providing relevant user content than
sites that cater for mass audiences. The study revealed that users
believe the information provided on niche sites is more accurate than
the content of larger travel sites.
Overall, consumer satisfaction is higher with online travel than
other ecommerce categories. Over 40 percent of visitors to travel
sites said they were very likely to return, while 25 percent said
they were extremely satisfied.
A survey last week by PhoCusWright confirmed that customer
satisfaction is translating into high returns for many travel sites.
The survey found that 21 million consumers in the US purchased online
travel last year.
<http://www.ecommercetimes.com/perl/story/5462.html>
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