From: Nua Internet Surveys
To: Recipients of surveys mailing list
Sent: 18/09/00 19:13
Subject: Nua Internet Surveys: September 18th, 2000
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NUA INTERNET SURVEYS - The Number One Resource for Statistics
Free Weekly Email For Latest Information & Trends on the Internet.
Email: [log in to unmask] Web: http://www.nua.ie/surveys/
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September 18th 2000 Published By: Nua Limited Volume 5 No. 36
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CONTENT
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EDITORIAL:
"For some reason, assorted technological
gurus seem to think that the rest of us
now need Internet access anywhere we go,
at any time of the day or night."
Kathy Foley in 'Enough is enough'
ACCESS DEVICES
:Wireless web users to reach 1.3 billion
ADVERTISING
:Online advertisers shift focus to family
BUSINESS USE
:Online businesses: room for improvement
:Growth of 'emarketplaces' is hype
E-COMMERCE
:Online retailers must use web technologies
:Almost a million Britons a week buy online
:Ecommerce to eliminate weak supply chains
EDUCATION
:US colleges pull the plug on Napster
:Sweden first for educational use of Internet
GENERAL DEMOGRAPHICS
:Australia: nearly 2.3 million households online
:Internet no-go in Croatia
INFRASTRUCTURES
:Swaziland gets Internet facility
RECRUITMENT
:Europeans turn to Internet to find jobs
TEENAGERS
:Adults surf the Web more than teens
USAGE PATTERNS
:Singapore leads Asian Internet use
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EDITORIAL: Enough is enough by Kathy Foley
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/issue1no14
4.html>
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This whole Internet business is getting out of hand. Yahoo announced
last week that it is fitting 10 New York taxicabs with Internet-enabled
PDAs (personal digital assistants), while Reuters reported that
Continental Airlines is testing fully functional Internet systems on
board one of its aircraft. These are just two more steps toward the
omnipresent Internet.
For some reason, assorted technological gurus seem to think that the
rest of us now need Internet access anywhere we go, at any time of the
day or night. In a separate report last week, Reuters also informed us
that Internet access is now available in amusement parks, ballparks,
sports clubs, bars, car washes, and the waiting rooms of doctors'
offices.
I could be wrong, but aren't there already truckloads of amusing
things to do at amusement parks? Don't people go to ballparks to watch
ballgames and to sports clubs to play sport? Aren't bars places where
people go to drink and socialize, in person?
What about car washes? How much time do people spend at car washes?
Is it really so mindnumbingly boring watching your grime-smeared car
being buffed and scrubbed into a shiny thing of beauty that you have
to go and surf the Internet for all of five minutes?
For the full story, go to:
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/issue1no14
4.html>
For archives of editorials, go to:
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/index.html
>
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ACCESS DEVICES
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=26>
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Cahners In-Stat Group: Wireless web users to reach 1.3 billion
The number of people using wireless data technology is expected to surge
from about 170 million subscribers worldwide in 2000, to more than 1.3
billion by 2004.
More than 1.5 billion handsets, PDAs, and Internet appliances will be
equipped with wireless capabilities by the end of 2004, according to
technology market research firm Cahners In-Stat.
Messaging will be the core application driving the growth of the
wireless data market. The report estimates that the number of wireless
messages sent per month will jump from 3 billion last December to 244
billion by December 2004.
Other useful functions will include m-commerce applications,
entertainment, real-time financial data, travel information, and
location-based services. Micro-payment facilities and detailed billing
services are also expected, in line with the creation of new
infrastructures to facilitate these.
According to In-stat, there are more than 100 million wireless phones in
the US alone. However, high rates of Internet penetration in the US
could actually discourage people from using wireless data services, they
are accustomed to the quickerwireline connections, which also deliver
high quality graphical information.
Due to the fact that lower PC and wired Internet penetration rates and
higher wired line prices exist for numerous Japanese and Europeans, they
are less accustomed to high-speed Web services.
Developments in third generation technology in Europe, with data speeds
expected to increase from 9.6 kbps to 384 kbps between 2002 to 2004,
could be an extra motivating factor for Europeans to use wireless data
applications.
<http://www.instat.com/pr/2000/md0003md_pr.htm>
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ADVERTISING
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=2>
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AdRelevance: Online advertisers shift focus to family
Many online advertisers are targeting families more so than children,
and recognizing the sensitivity of this market by making ad content
easily distinguishable from site content.
Despite significant growth in online advertising by businesses targeting
families and children in the first quarter of this year, advertisers are
moving their focus from children to the family, according to new data
from AdRelevance, a division of Media Metrix.
Between May 1999 and August 2000, online advertising by businesses
targeting families grew 96 percent, while children-specific advertising
dropped 56 percent.
Key findings from the report show that most ad impressions for child and
family-focused advertisers run on only a few different types of
sites: portals, children, and family sites.
Child and family sites are important for online advertisers targeting
children, as these sites receive just 4.6 percent less ad impressions
than portals, while family-focused advertisers place children and family
sites a distant second to portals, as they receive 22.5 percent less ad
impressions.
The most popular portals for child-focused online advertisers are MSN,
with a 13.62 percent share of impressions, Netscape (12.97 percent), and
Yahoo! (8.43 percent).
Family-focused online advertisers place Yahoo! first, with a 27.07
percent share of ad impressions, followed by AOL.com (12.28 percent),
Go.com (6.92 percent) and Alta Vista (5.35 percent).
<http://www.adrelevance.com/about/release11sep00.jsp>
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BUSINESS USE
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=6>
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Activmedia: Online businesses: room for improvement
Websites are beginning to use tools to help build loyal repeat
customers, but according to the latest research from Activmedia
Research, online businesses can still improve.
The report, 'Capturing Online Markets: The Definitive Guide to Consumer
Loyalty,' found that consumers see availability of merchandise as a key
factor in decidingwhich website they buy from.
Near real-time inventory data on the website is also considered as a
vital requirement for online shoppers at the time of purchase. Other
features that consumers respond to include availability of in-stock
information and real-time shipping data.
The report notes, however, that many websites fail to provide the above
facilities. According to over 1,000 web executives surveyed in an
earlier report, 'Real Numbers Behind Web Hosting & Development,' only
one in four websites are capable of displaying inventories online.
Online businesses are also using online client profiles, which assist
shoppers with past purchase information, while helping the website
achieve faster checkout processes.
Customer profiles are maintained for use by 22 percent of 'complex
selling sites,' 29 percent of 'complex relationship sites,' and 40
percent of 'ad-oriented sites.'
Generally, consumer profiles are used to document past transactions
within the online business, and provide improved levels of convenience
and support.
<http://www.activmediaresearch.com/free_newsroom.html>
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IDC Research: Growth of 'emarketplaces' is hype
The anticipated growth of 'emarketplaces' has been greatly exaggerated,
according to a new report from market researcherIDC, which describes
calls for thousandsof such emarkets by 2004 as 'overzealous.'
The report makes a more conservative estimate, and claims that only
several hundred emarketplaces will exist by that time.
According to some analysts, emarketplaces are only one aspect of the b2b
sector. Many of the emarketplaces previously announced will not be
built, and many of those built will not survive. Of the markets that do
survive, many will merge into super-emarketplaces.
An emarketplace is defined in the report as an 'Internet-based broker of
goods or services within a community of sellers and buyers.'
Furthermore, it should have an open structure and a level playing field
for all participants.
With a limited number of emarketplaces in the future, there will be
fewer contracts, but those contracts are expected to be rewarding: the
largest contract will exceed tens of millions of dollars, according to
IDC estimates, while the total market will be worth over USD10 billion
by 2004.
<http://www.idc.com/Services/press/PR/SV091300pr.stm>
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E-COMMERCE
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=14>
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Jupiter Communications: Online retailers must use web technologies
Less than 20 percent of online retailers use Java, Flash, and chat
facilities on their websites, which can enhance the online shopping
experience and close sales, according to Jupiter Communications.
In a new survey of online merchants, 60 percent said customer feedback
was a primary factor in their decision to use advanced web technologies
for the user interface.
In an earlier survey, Jupiter found that 50 percent of online shoppers
said they would use new web technologies if they were available on the
website. Of those, 56 percent said they would use facilities such as
virtual dressing rooms, and 51 percent said they would use zoom-and-spin
technology to examine a product before buying, if it were available.
Many of the early online shopping websites offered just basic textual
representation of products, a search engine, and price comparisons.
Vendors operating in complex online product categories like auto, real
estate, home furnishing and housewares, PCs, and apparel now have the
chance to develop their sites by integrating advanced web technologies,
and address the problems of the experienced online shopper.
The report advises online retailers to place technologies on a
graduating scale of complexity. Merchants are encouraged to use tools on
their sites that enable price comparison, advanced searching, and visual
applications that have a finer level of detail.
<http://www.jup.com/company/pressrelease.jsp?doc=pr000907>
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NOP Research Group: Almost a million Britons a week buy online
In the last four weeks, 3.3 million online shoppers in the UK have
shopped over the Internet 10.11 million times and made 18.2 million
purchases.
The total number of online shoppers has more than doubled since last
year, while 51 percent of those who had bought goods online have
purchased from a website they used previously.
Over 94 percent of Internet shoppers said they hope to shop online in
the future, a claim backed up by the fact that overall dissatisfaction
with buying online to date stands at just 3 percent.
The survey also found that credit cards were used confidently by most
online shoppers despite the continuing concerns over the security of
Internet transactions. Credit and debit card details were submitted
online by 90 percent of online shoppers.
According to NOP, online shoppers are more satisfied generally with the
online shopping experience, and the average online shopper's expectation
is to spend more than twice as much money online by this time next year.
<http://www.nop.co.uk/survey/survey_internet.htm>
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Forrester Research: Ecommerce to eliminate weak supply chains
The latest findings from Forrester Research predict that global
ecommerce will be worth USD6.8 trillion by 2004, and will weed out
today's weak manufacturing and shipping supply chains.
According to the report, manufacturing techniques must be resolved and
the global logistics market will need to fix its inefficiencies. They
must use the Internet to develop an information pipeline, which will
remove today's poor supply chain links.
Today's USD57 billion worldwide ecommerce industry will look like a
small problem for the ill-equipped processes of today, compared with
the projections for 2004. Inadequate supply chains will be crippled in
such an economic environment.
By 2005, Forrester Research predicts that companies will succeed by
participating in ebusiness networks: flexible structures of independent
players working together in real time over the Internet.
In five years, traditional linear manufacturing value chains will have
collapsed and been replaced by networks of manufacturing specialists
that work at Internet speed to deliver products. Specialization will
allow firms to become part of multiple networks.
The Internet infrastructure will also use an open tracking system, a
trader collaboration facility, and include applications and services
that allow traders to keep in line with government regulations,
according to the report.
<http://www.forrester.com/ER/Press/Release/0,1769,394,FF.html>
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EDUCATION
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=15>
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Gartner Group: US colleges pull the plug on Napster
A survey has found that Napster has been banned to Internet users in 34
percent of US colleges and universities, including Yale and New York
University.
The Gartner Group surveyed 50 of the nation's public and private higher
educational establishments and found that Napster is raising moral and
legal concerns that will be of heightened importance as students return
for the start of new term.
School administrators are moving quickly to implement a ban or no ban
decision and adjusting their school policies accordingly. Copyright,
censorship, network-capacity concerns, and other moral issues must be
dealt with in the new policies.
Napster is still alive due to its court appeal, and will be in business
until September at least. This means students can still use school
networks and Internet access to download and exchange MP3 files.
The report cautions school IT departments that they must be ready to
cater for large traffic loads in order to cope with Napster-related
pressure on their systems, and they must also resolve any liability
concerns associated with the use of Napster.
Not all colleges and universities have banned the use of Napster,
however, and among those that haven't are Massachusetts Institute of
Technology, Stanford University, Harvard University, and UC Berkeley.
<http://gartner4.gartnerweb.com/public/static/aboutgg/pressrel/pr2000083
0a.html>
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Angus Reid Group: Sweden first for educational use of Internet
In Sweden, 78 percent of youths aged 12-24 access the Web from school.
Canada is next, with 74 percent going online from school, according to a
recent survey by global polling and research firm Angus Reid.
The 'Face of the Web: Youth' study found that Internet access varies
significantly around the globe, and that most schools do not yet offer
Web-related courses.
Sweden and Canada topped the list of countries surveyed because of
efforts to connect all their schools to the Internet. Nearly three out
of every four students in these countries access the Internet from
school, a figure on par with the level of their home Internet access.
Other findings from the study revealed that more than nine-in-ten
students with Internet access in Australia, Canada, US, and Sweden use
the Web to complete school assignments.
The report also notes that the greatest divide between countries is the
level of student access to schools offering courses about the Internet.
Three out of four student users in Taiwan and the US said they have
access to such courses, followed by Canadian and Australian students.
A ripple effect is expected in the future as Sweden and Canada, as well
as Asian countries like Taiwan, spend heavily on the Internet access in
their schools.
<http://www.angusreid.com/media/content/displaypr.cfm?id_to_view=1073>
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GENERAL DEMOGRAPHICS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=18>
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ABS: Australia: nearly 2.3 million households online
New figures from the Australian Bureau of Statistics (ABS) estimate that
3.8 million house-holds had a home computer and 2.3 million had home
Internet access by May 2000.
Households with incomes of AUD50,000 (USD27,950) or more were twice as
likely to have access to a home PC and three times as likely to have
Internet access, compared to households with incomes below this figure.
Fifty-six percent of households in metropolitan zones were likely to
have a home PC, compared to 51 percent of households outside these
areas.
The ABS figures compare with May 1999, when 3.2 million households had
access to a home computer and 1.5 million had access to the Internet.
The increase in the number of households with home Internet access
(800,000) was significantly higher than the number with home computers
(579,000) over the 12 month period.
<http://www.abs.gov.au/Ausstats/ABS%40.nsf/dddcf05472f88677ca2568b5007b8
615/8a1031cef42cb4e6ca25694500804435>
__________________________________________________________________
EuropeMedia: Internet no-go in Croatia
Only 3.5 percent of the Croatian population use the Internet, while just
16 percent use computers, according to new research on Internet use in
the country.
The research, according to a report in EuropeMedia, found that 14
percent of respondents had never heard of the Internet before, while 32
percent said they had heard of it, but did not know what the Internet
was.
Research findings also revealed the regional representation of Internet
users in Croatia, with 34 percent of users in Zagreb, 10 percent in
Northern Croatia, 14 percent in Slavonia, 16 percent in Istra and
Kvarner, 16 percent in Dalmatia, and 9 percent in Lika.
The greatest number of users were found in the 26-35 year age group (29
percent), followed by 36-55 (26 percent), 13-19 years (22 percent),
20-25 years (21 percent). Those aged 56 years or more represented the
smallest number of Internet users, at just 2 percent.
A gender bias was also recorded in relation to the number of users, with
a 60/40 split favoring males.
<http://www.europemedia.com/content1/Croatia/12_Sep_2000.shtml>
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INFRASTRUCTURES
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=20>
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Pan African News Agency: Swaziland gets Internet facility
The Swaziland National Association of Journalists have launched a media
centre and Internet cafi in the country, designed to cater for the needs
of journalists and other users.
Swaziland Prime Minister Sibusiso Dlamini, who officially opened the
Internet facility, praised the association for being forward thinkers.
The UN Development Programme pledged SZL90,000 (USD13,028) to the new
facility, while UNESCO contributed SZL51,000 (USD7,382).
Dlamini described the new facility as more than just a meeting place and
reference library for journalists. More significantly, it provides them
with Internet access, he said.
According to July figures from the International Telecommunication Union
(ITU), the number of people with Internet access in Swaziland stood at
3,000:0.28 percent of the population.
<http://allafrica.com/stories/200009130016.html>
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RECRUITMENT
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=8>
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MMXI Europe: Europeans turn to Internet to find jobs
More than two million Europeans are now using the Internet to look for
work, according to the latest figures released by Internet audience
measurement company MMXI Europe.
In the UK, the number of unique visitors (the number of different
individuals that access the content of a specific site or online
service, counted only once) to online job sites has more than
doubled: from 202,000 visitors in January to 684,000 in July. France and
Germany showed similar trends for the same period.
Sweden, which had 700,000 unique visitors in January, experienced a
decline around June/July, due mainly to the summer holiday season.
Government sites like Arbeitsamt.de, ANPE.fr, APEC.asso.fr, and Ams.se
are popular sites with German, French, and Swedish users. However, UK
users experiment with different sites and do not appear to have a
favorite.
Career sites popular in Germany include Jobpilot.de (310,000 unique
visitors) and Stepstone.de (172,000). Cadresonline.com (95,000) and
Cadremploi.fr (75,000) are the top career sites in France, while
jobline.se (85,000) and stepstone.se (84,000) are receiving a high
number of visitors in Sweden.
<http://www.mmxieurope.com/press/releases/20000911.jsp?language=uk>
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TEENAGERS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=52>
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Jupiter Communications: Adults surf the Web more than teens
Teens spend less time online than adults, and contrary to widely-held
beliefs, do not dominate the use of the family PC.
Teenagers have fewer online sessions, and spend less time online during
those sessions, according to research by Jupiter Communications and
Media Metrix.
New data shows that teens spend an average of 303 minutes online per
month, while adults spend an average of 728 minutes online per month;
and
that teens, depending on gender, tend to sway toward different websites.
Teen boys are more likely to look for games, build their own web pages,
and download software and music files.
Girls, however, use the Web for more practical purposes: such as reading
online periodicals, sending electronic greetings, doing homework, and
using it as a communication tool.
The report also revealed that teen boys surf the Web more actively than
teen girls. Media Metrix data from June 2000 showed that males averaged
301.2 unique page views, while females viewed an average of 271. Boys
visited about 47 domains, while girls visited 32.
Other findings from the report show that adults aged 18 to 34 spend an
average of 656 minutes online over 13 days per month, while adults aged
35 to 49 spend an average of 804 minutes online over 15 days per month.
<http://www.jup.com/company/pressrelease.jsp?doc=pr000912>
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USAGE PATTERNS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=34>
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NetValue: Singapore leads Asian Internet use
Singapore has the highest number of Internet users in Asia, with 46
percent of people over the age of 15 going online during the month of
August.
Korea is looking like the next Internet growth area for Asia, with 42
percent of those surveyed logging on to the Internet in August, followed
by Taiwan (36.4 percent), Hong Kong (29.2 percent), and China (23
percent in Beijing, Guangzhou, and Shanghai).
In Korea, 43 percent of Internet users logged on from a cybercafe, which
are the second most popular way of getting online next to connecting
from home. Only 6 percent of Internet users used cybercafes in Hong
Kong, however.
The heaviest Internet user in Asia is typically a male student under 35
who has been connected to the Internet for over two years (early
Internet adopters).
Singapore has 53 percent of its households connected to the Internet,
according to the report, and it also uses the Internet more, followed by
the other early Asian Internet adopters such as Taiwan, Hong Kong, and
China.
<http://www.netvalue.com/corp/presse/index_frame.htm?fichier=cp0013.htm>
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