From: Nua Ltd. [mailto:[log in to unmask]]
Sent: Monday, September 11, 2000 8:00 PM
To: Recipients of surveys mailing list
Subject: Nua Internet Surveys: September 11, 2000.
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NUA INTERNET SURVEYS - The Number One Resource for Statistics
Free Weekly Email For Latest Information & Trends on the Internet.
Email: [log in to unmask] Web: http://www.nua.ie/surveys/
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September 11th 2000 Published By: Nua Limited Volume 5 No. 35
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CONTENT
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EDITORIAL:
"Online entertainment has always been touted as the big money
spinner for the Internet, but online games might finally justify
this belief with the increased demand for web-enabled games
machines and WAP devices that support games. So, will online
games really take off and if so, is there money to be made
in them? One thing's for sure, games publishers and
cellular operators had better be prepared".
Niall Guerin in "Let the games begin".
ACCESS DEVICES
:New devices too limiting for online retail
ADVERTISING
:Online banner ads still target broad-reach sites
BUSINESS USE
:US firms invest heavily in Internet strategy
:US b2b ecommerce to reach USD4.8 trillion
E-COMMERCE
:Ecommerce sites still popular with web users
:Q4 shopping online to reach USD19.5 billion
:Back to school purchases go online
ENTERTAINMENT
:Gambling websites fail to impress punters
INFRASTRUCTURES
:Mexican ISPs hope to bring the masses online
:Hungary gets high-speed Internet connection
PUBLISHING/MEDIA
:Wireless gaming worth USD6 billion by 2005
SECURITY ISSUES
:Hackers costing Australian defense
TRAVEL
:US workers bring the office on vacation
USAGE PATTERNS
:Pakistan to increase Internet access
:Internet figures positive for US and Europe
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EDITORIAL: Just a game? by Niall Guerin
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/issue1no143.ht
ml>
Online entertainment has always been touted as the big money spinner
for the Internet, but online games might finally justify this belief
with the increased demand for web-enabled games machines and WAP
devices that support games. So, will online games really take off
and if so, is there money to be made in them? One thing's for sure,
games publishers and cellular operators had better be prepared.
According to reports from analysts, the computer games industry is
going to be big-a USD20 billion dollar industry worldwide by 2002,
according to a report by DFC Intelligence earlier this year. The
same report noted that video games and interactive entertainment
"are of prime strategic importance in the race to provide consumer
online and broadband services." It predicted the growth of hybrid
games machines capable of accessing the Web for multiplayer
purposes or browsing.
The next shoot-out stage of the games business is set for next
year as a number of new web-enabled games machines are released
by the big-guns of the industry. With Sega's Dreamcast already
available, Sony's much-hyped Playstation II on the way, and
the Microsoft X-Box and Nintendo Dolphin also looming on the
horizon (Edge Interactive magazine, August 2000), it seems
that hybrid games systems will become household 'pets,'
and Internet games will become more commonplace.
Another interesting scenario is the multiplayer gaming PC
environment where people can play games together over the
Internet or an intranet. Some of the popular gun-toting,
blood 'n' gore shoot-em-ups include Unreal Tournament,
HalfLife Team Fortress 2, and the famous Quake series.
For the full story, go to:
<http://www.nua.ie/surveys/analysis/weekly_editorial/archives/issue1no143.ht
ml>
For archives of editorials, go to:
http://www.nua.ie/surveys/analysis/weekly_editorial/archives/index.html
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DIGESTS START HERE
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ACCESS DEVICES
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=26>
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Forrester Research: New devices too limiting for online retail
European retailers' ambitions to sell goods through mobile phones,
interactive television sets, and PDAs will not meet expectations,
according to Forrester Research.
These devices have various constraints-for example, mobile phones favor
transactions that are speedy, simple, and location-based, such as
cheaper items like flowers and cinema tickets. Shortcomings such as
these will reduce their share of online retail to ECU33 billion (USD29.3
billion) in 2005, just 19 percent of total online retail for Europe.
Mobile phones will account for only 3 percent of total online retail
sales by 2005, according to Forrester Research, totaling ECU5.2 billion
(USD4.61 billion).
The value of retail sales influenced, but not captured, by non-PC
devices will outpace device transactions by 10-to-1, according to the
Forrester report. iDTV will account for 16 percent of online retail in
the same period, amounting to ECU28 billion (USD 24.86 billion).
Wireless PDAs will not hit the European market until 2001 and, by 2005,
will still be outnumbered 150-to-1 by Internet-enabled mobile phones,
capturing less than one-tenth of 1 percent of online retail sales.
Household Internet penetration will climb to 50 percent in 2005,
however, and PCs will capture more than 80 percent of Europeanonline
retail sales.
<http://www.forrester.com/ER/Press/Release/0,1769,391,FF.html>
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ADVERTISING
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=2>
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AdRelevance: Online banner ads still target broad-reach sites
The average online banner runs for four weeks and uses heavier
advertising earlier in the month, with over 60 percent of all
impressions in the first two weeks, according to a new report from
AdRelevance.
Automotive marketers schedule their adverts to run for an average of 7.8
weeks, and this is nearly twice as long as the average duration for a
Hardware & Electronics advert, which tends to last 4.1 weeks.
Consumer goods used the most targeted advertising, according to the
AdRelevance study, advertising just 40 percent of their impressions on
portals, search engines, and community sites.
Web media, financial services, and travel advertisers used the least
amount of targeted advertising, however, with all three sectors hoping
to reach a broader market by having 79 percent or more of their
impressions on portals, search engines, and community sites.
Few advertisers schedule large campaigns on the Internet. The majority
of advertisers have less than a 0.01 percent share of advertising
impressions, which translated into approximately 88 percent of
advertisers lining up campaigns of less than 9 million impressions, in
the second quarter of 2000.
Due to some larger advertising campaigns, the average campaign weighed
in at 7.265 million impressions, while over half of all advertisers in
the second quarter scheduled less than 44,000 impressions.
<http://www.adrelevance.com/intelligence/report13.pdf>
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BUSINESS USE
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=6>
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Cahners In-Stat Group: US firms invest heavily in Internet strategy
US companies are now serious about using the Web as a business tool,
with firms investing as much as 20 percent of their total IT expenditure
on Internet-enabling services, personnel, and solutions.
An estimated 70 percent of the US workforce have Internet access at work
in 2000, up from 63 percent in 1999. This figure should rise to 85
percent by 2004, according to In-Stat.
Firms with more than 1,000 full-time staff use the Internet mainly as a
cost-effective communications tool, which can connect employees,
partners, customers, and suppliers. Virtual supply chain integration
will become a more common feature with such firms by 2002, as they
improve their ecommerce services.
Organizations with between 100 and 999 full-time staff were found to be
troubled by the increasing fragmentation of ecommerce as they must
connect a growing number of distant locations and employees to
centralized resources.
Small businesses (5 to 99 full-time staff), however, are rapidly
adapting to the new Internet climate, with Internet penetration above 80
percent in 2000. These firms are expected to invest almost USD7 billion
on application services alone by 2004.
SOHO (small office/home office) businesses (5 full-time staff or less)
are gradually moving up along the Internet adoption curve, with Internet
penetration at just under 75 percent in 2000, but this is still a
massive market with nearly 9 million individual businesses employing 23
million workers.
<http://www.instat.com/pr/2000/ebusiness_pr.htm>
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Boston Consulting Group: US b2b ecommerce to reach USD4.8 trillion
B2B ecommerce in the US is set to become a USD4.8 trillion market by
2004, up from USD1.2 trillion in 2000, according to the latest report
from the Boston Consulting Group. Price negotiations and online
collaborations must still make the transition online, however.
By 2004, Internet purchasing in the b2b sector will represent 40 percent
of total purchasing, but just 11 percent of all purchases will involve
online price negotiations.
Price negotiating online is a necessary step for many companies if they
are to establish wider and deeper buyer-seller relationships over the
Internet.
Nearly half of the 260 buyers and sellers surveyed for the report said
that offline communication was nearly always necessary in order to
complete online transactions.
As the b2b ecommerce market matures in the US, sellers expect price
pressures to increase. Only 25 percent of suppliers experienced
increasing price pressure, but an additional 50 percent are expecting
such pressure in the near future.
The report notes that the size of the b2b ecommerce market is bigger
than common reports have recorded in the past. This is due in part to
the survey's recognition of Electronic Data Interchange (EDI) over
private networks, and also how EDI has extended to the Internet domain.
<http://www.bcg.com/media_center/media_press_release_subpage22.asp>
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E-COMMERCE
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=14>
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NielsenNetRatings: Ecommerce sites still popular with web users
The release of the July global Internet index from Nielsen/NetRatings
has revealed that online shopping sites are still popular with web
users, despite widespread investor concerns about the viability of
ecommerce.
Nielsen/NetRatings found that the number of active Internet users
increased 4.5 percent globally in July, representing 122 million people.
This equates to 56 percent of the 'online universe' (the number of
people with Internet access), which also grew by 4.5 percent in July and
now stands at 216 million people.
Online shopping sites had almost 52 million visitors in July, three
million more than in June. This accounted for 42 percent of active
Internet users.
Amazon attracted a majority male audience outside the US, and this was
most obvious in the UK, where twice as many men visited Amazon as women.
In the US, however, women accounted for 54 percent of Amazon's site
traffic, compared to 46 percent male surfers.
News and information sites, and entertainment sites are still getting
the majority of Internet users, but corporate sites were visited by 23
percent of active home surfers.
An average of six minutes was spent on these corporate sites-a decent
amount of time to get their message across, showing how seriously
websites should be taken.
<http://63.140.238.20/press_releases/pr_000831.htm>
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Gartner Group: Q4 shopping online to reach USD19.5 billion
The online shopping season is predicted to begin early this year, as
worldwide online Christmas sales are forecast to be worth USD19.5
billion.
Online Christmas sales were worth USD10.5 billion in 1999, according to
Gartner Group, and this year's projections show an 85 percent increase
over last year's earnings.
Massive growth in Internet access outside North America explains some of
these figures, with strong demand for Western goods in Asia, and support
from governments, retail banks, card companies, and national portals to
bring all countries online.
North America will still account for more than half of online sales in
this period this year, with a 54.9 percent share. Europe and
Asia/Pacific are projected to grow 96 and 91 percent, with a combined
market share of 35.7 percent.
Japan's share will grow from 4.4 percent in 1999 to 6.7 percent in the
fourth quarter of 2000, while the Rest of the World will also grow from
1.7 to 2.7 percent in the same quarter.
Internet retailers have focused on the development and implementation of
real-time inventory systems, and are also encouraging customers to shop
earlier so they can provide the best shopping experience.
<http://gartner6.gartnerweb.com/public/static/aboutgg/pressrel/pr2000090
5a.html>
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NPD Research: Back to school purchases go online
Ninety percent of college students and parents of students intend to buy
some back-to-school goods over the Internet in 2000, and among these,
more than a quarter have shopped or plan to shop online this year.
The 'Back-To-School e-Visory' report from NPD found that 28 percent of
college students and 26 percent of parents of students buying items for
the school term this year will use the Internet for such purchases.
College students expect to spend 13 percent of their money for
back-to-school items online, compared with 10 percent for parents.
Fifty-one percent of parents have purchased clothing online or expect to
buy clothes on the Internet. Thirty-nine percent of college students
have made or will make a clothing purchase online for the back-to-school
term.
Of parents buying back-to-school goods, 20 percent will purchase
textbooks online and 32 percent will buy general supplies, while 38
percent of college students will purchase textbooks online and 27
percent will buy general school supplies.
Computer-related purchases will also be popular, with 24 percent of
college students buying computer hardware, compared to 19 percent of
parents. Software, however, was more likely to be purchased by parents
(23 percent) than students (17 percent).
<http://www.npd.com/corp/press/press_000831a.htm>
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ENTERTAINMENT
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=48>
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Greenfield Online: Gambling websites fail to impress punters
Online gamblers are not happy with Internet gambling sites, yet despite
their gripes many still visit multiple gambling websites.
The new study, 'What are the Odds?,' conducted by Greenfield Online,
found that 31 percent of online gamblers are dissatisfied with gambling
websites. Just 15 percent felt online casinos were more fun than actual
offline casinos.
Eighty-nine percent of online gamblers will only play if it's free, and
the majority of those that did risk money spent less than USD10 per
visit.
The most serious concern noted by the 2,000 online gamblers surveyed in
the study is that gambling websites are "fixed" (60 percent believe
this).
Most online gamblers visited two sites, and the most popular were
Freelotto.com (59 percent), Gamesville.com (42 percent),
Prizecentral.com (34 percent), Golden Palace (15 percent),
Virtualeyes.com (15 percent),and Casinonet.com (11 percent).
Of the online gamblers that opened accounts to play for money, most used
a credit card or debit card to fund their accounts. Security is still an
issue though, with nearly 70 percent of online gamblers voicing concern
about the safety of using a credit or debit card at online casinos.
<http://www.greenfield.com/pages/go_article.asp?aid=1353>
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INFRASTRUCTURES
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=20>
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Reuters: Mexican ISPs hope to bring the masses online
Internet Service Providers in Mexico are offering easy monthly payments
on home PCs, in a bid to increase the number of people online by
increasing the number of home computers.
Mexico has a population of over 97 million people, but it has just five
or six computers for every 100 people. This is similar to most countries
in Latin American, yet far below the 50 per 100 figure in the US.
Mexicans have long been plagued by high interest rates and credit card
access issues, so they are now jumping at the opportunities to own a PC
and a chance to get online.
Some of the new PC financing plans do require credit cards on the
buyer's part, but certain companies are providing a facility that
permits monthly cash payments for the computers, as there are only 6.2
million card contracts in Mexico.
At present, about 1.35 million Mexicans have Internet accounts, but
nearly 2.7 million people use the Internet either at home or in
cybercafes. Terra is the second biggest access provider in Mexico, with
28 percent of the market (380,000 accounts)-more than half of which are
free Internet accounts.
Another reality may limit these plans for PC and Internet access though.
Mexico still has about 50 million people living in poverty or below the
poverty line where a phone line is still a luxury, let alone a computer.
<http://dailynews.yahoo.com/h/nm/20000829/wr/mexico_computers_dc_1.html>
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Budapest Sun Online: Hungary gets high-speed Internet connection
The Hungarian telecommunications company, Matav, launched the country's
first high-speed Internet delivery service this week, in a bid to bring
Internet access to a wider audience.
Matav has about 60,000 ISDN subscribers and will offer the new ADSL
(asymmetric digital subscriber line) technology through its existing
ISDN lines, and should offer access at a rate 20 times faster than the
current lines.
Hungary has a population of 10 million, and almost 650,000 Internet
users, but, according to The Budapest Sun, analysts expect a massive
surge in the levels of Internet use in the coming years due to cheaper
services and improving living standards.
The new high-speed connection from Matav is a bid to give the telework,
and tele-education movement in Hungary more momentum, while also giving
greater opportunity to Internet content services, ecommerce, and
Internet marketing, according to Matav, in The Budapest Sun.
<http://www.budapestsun.com>
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PUBLISHING/MEDIA
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=46>
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Datamonitor: Wireless gaming worth USD6 billion by 2005
Internet games on mobile phones are set to become a massive market in
Europe and the US, with 200 million people playing these games by 2005,
according to Datamonitor.
Classic games like card games, quiz games, and bingo will be the most
popular games, due to their familiarity among users. Location-specific
games and multi-player games will also become popular gaming
applications on mobile phones, according to the 'Wireless Gaming'
report.
Revenues from wireless gaming will be low this year. However, by 2003,
they will be worth USD1.6 billion, and by 2005 they will be worth a
staggering USD6 billion in the US and Western Europe.
Germany and the UK will be the largest wireless gaming markets in
Europe, with the report predicting that more wireless-gaming revenues
will come from Western Europe than the US by 2005.
The US will continue to lag behind Western Europe until standards become
more common on mobile phone platforms, but its wireless gaming market
will still be worth a hefty USD2.4 billion by 2005.
Sponsoring of game players in contests will be the most profitable
revenue stream, while subscriptions from pay-to-play customers will also
prove successful in finding a receptive audience.
<http://www.datamonitor.com/press/prtemplate.asp?id=tc000905+Wireless+Ga
ming>
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SECURITY ISSUES
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=30>
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Sunday Telegraph, Australia: Hackers costing Australian defense
Top-secret computers at Australia's Department of Defense were attacked
more than 20 times last year by hackers, according to recent reports.
The trend of attacks will require defense to allocate more resources to
protect their information systems, according to The Sunday Telegraph in
Australia.
Currently, they spend more than AUD8 million (USD4.608 million). About
AUD1 million (USD576,100) of that is being invested in a crack team of
hacker busters to prevent assaults on computer systems.
The Australian Department of Defense says that most of the attacks are
scans of the firewall, which protects their internal computers
containing classified documents from the open world of the Internet.
Last year the department spent AUD1.05 million (USD604,905) on firewall
maintenance, AUD2 million (USD1.152 million) on security and anti-virus
software, AUD1.45 million (USD659,634) on encryption tools, AUD1.94
million (USD1.118) on R&D, and AUD800,000 (USD460,880) on a security
response team.
<http://news.com.au/common/story_page/0,4057,1157013%255E421,00.html>
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TRAVEL
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=33>
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Andersen Consulting: US workers bring the office on vacation
About 83 percent of American workers who had more than seven days
vacation since April remained in contact with the office, according to a
new survey from Andersen Consulting.
The survey was conducted by telephone, and the respondents were
full-time workers with household incomes of USD75,000 or more.
Mobile devices were popular with holiday seekers, with 60 percent of
workers bringing one on vacation. Cell phones (56 percent) were most
popular, followed by laptops (16 percent), and pagers (13 percent).
Of the workers that brought cell phones, 61 percent left the number with
somebody at work. Of those, 39 percent received work-related calls while
on vacation.
Workers that brought laptops also checked work-related email. Of those
who checked, 83 percent responded to them while on holiday. The workers
who did not respond usually came back from their holiday to face an
average of 37 email messages per week of vacation.
Voice mail was also popular with workers on holiday. About 33 percent of
those surveyed said they checked their voice mail while on vacation.
Over half of this group- 54 percent-checked at least once a day. Of the
workers that checked their messages, 62 percent responded.
<http://newsroom.ac.com/news/dynamicpressrelease.cfm?ID=98>
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USAGE PATTERNS
Archives: <>
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BBC Online Network: Pakistan to increase Internet access
A new Information Technology policy for Pakistan will give almost 100
cities Internet access, as the country aims to compete with the IT
success of its neighbor, India, by 2002.
The new policy trebles Internet access in Pakistan, at least in terms of
the number of cities providing Internet connections at local telephone
call rates, according to BBC Online.
There are just over 200,000 paid-up Internet subscribers in Pakistan at
present, which is not very high for a country with a population of 140
million people, but the new Government policy shows that Pakistan is
eager to catch up for lost time.
Focus will be placed on IT infrastructure and training IT personnel at
four universities devoted to IT studies, which the Pakistani Government
plans to establish. This is a result of the Government's realization
that ecommerce must improve, as the total software export market is
worth only USD20 million per year.
Pakistan is setting a target of increasing software exports 200 percent
by 2002. This would still be a long way behind the USD3 billion per
annum software export earnings for India.
Analysts are concerned that the Universal Internet Access plan for
Pakistan may not be enough. While it allows for the Government to
subsidize Internet access and encourage private Internet Service
Providers, Pakistan is still a country where only 3 out of every 100
people have a telephone connection.
<http://news.bbc.co.uk/hi/english/world/south_asia/newsid_906000/906131.
stm>
__________________________________________________________________
NetValue: Internet figures positive for US and Europe
The US is still ahead in terms of Internet penetration, with over 51
million households connected, while the UK leads the way in terms of
home PC Internet access in Europe.
The latest findings from NetValue show that 30.8 percent of the UK
population are connected to the Internet, representing 7.3 million
households.
Germany is next with 24.7 percent (8.5 million households), followed by
France with 16.6 percent (4 million online households).
Users across all measured countries are connected to the Internet for
10.2 days per month on average, though this is slightly less than the
average US user who is connected 11.9 days per month.
Women accounted for a massive 40.5 percent of Internet users in the UK
in July, while they represented 34.8 percent in Germany and 37.4 percent
in France.
Women also outperform men in the US, with women spending 32 percent more
time surfing the Web than men do over the past three months.
Other findings from the NetValue report show that the top global brands
such as AOL, Microsoft, and Yahoo reach more than 50 percent of users
across the regions monitored for the report.
Another report by Nielsen Netratings was also released this week.
It highlights the fact that although the UK leads in terms of Internet
access via home PCs, the Scandinavian countries such as Denmark, Norway,
and Sweden lead Europe in terms of overall Internet access from multiple
locations (work and home).
<http://www.netvalue.com/corp/presse/index_frame.htm?fichier=cp0012.htm>
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