From: Nua Internet Surveys [mailto:[log in to unmask]]
Sent: Monday, June 12, 2000 8:42 PM
To: Recipients of surveys mailing list
Subject: Nua Internet Surveys: June 12th, 2000
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NUA INTERNET SURVEYS - The Number One Resource for Statistics
Free Weekly Email For Latest Information & Trends on the Internet.
Email: [log in to unmask] Web: http://www.nua.ie/surveys/
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June 12th 2000 Published By: Nua Limited Volume 5 No. 22
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CONTENT
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EDITORIAL
The reason that the IT revolution has had such jawdropping
effects on the US economy is that new technologies make it
easier for businesses and individuals to access and exchange
information." This week Kathy Foley looks at the US government
report, "Digital Economy 2000".
DEMOGRAPHICS
:High Net, PC and Mobile Use in Suburbs
:Number of Users Up in China and Hong Kong
:Soaring Net Use by Children & Teenagers
E-COMMERCE
:Internet Economy Grows by 62 Percent
:900 Billion Euro's in Europe's eMarketplaces by 2005
:International Buyers To Dominate Ecommerce
:Ecommerce Firms Optimistic for Future
:Build Your Brand and They Will Come
:Slight Dip in Online Shopping Figures
GOV/LEG
:Government Adoption of Net Services is Slow
MARKETING/BRANDS
:Build Your Brand and They Will Come
MOBILE DEVICES
:All UK Mobiles to be WAP-enabled by 2001
:Economic Recovery Helps Asian Telecoms
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EDITORIAL: "Big Risk, Big Reward" by Kathy Foley
<http://www.nua.ie/surveys/analysis/weekly_editorial.html>
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When Bill Clinton made his inaugural Presidential address on the 21st
January 1993, he described the US economy as "fractured" and "weakened
by business failures, stagnant wages, increasing inequality, and deep
divisions among our people". As any politician would, Clinton promised
to rectify the problem. Neither he nor anyone else, however, imagined
that the US would be celebrating 10 years of continuous economic
expansion this year.
The US Department of Commerce's new report "Digital Economy 2000"
attributes the rebirth of the US economy to the spectacular growth of
the IT industry. Developments in hardware, software and electronic
connectivity have transformed the way Americans work and play, so much
so that William Daley, the Secretary of Commerce, now says that the
digital, or IT-based, economy has become "the driving force of the
American Economy".
The dictionary definition of 'revolution' is "a sudden, radical, or
complete change". Reading "Digital Economy 2000" report gut-thumpingly,
reinforces the idea that the boom in IT and the staggering spread of
the Internet really does constitute a revolution. It's been said before
but here's the proof.
While the IT industry currently has an 8.3 percent share of the US
economy, it has directly driven at least 30 percent of the growth of
the US economy since 1995. It was also responsible for at least half of
the accelerated growth in US labour productivity in that period.
During other post-1945 US economic expansions, labour productivity
would boom initially and then taper off again as the expansion matured.
In the digital economy, productivity has continued to soar.
In addition, the rapid growth of the IT industry was accompanied by a
rapid fall in the prices of IT goods and services. This led directly to
a lowering of inflation by half a percentage point. This might not seem
like much to most of us but it's astounding news for economists.
For the full story, go to:
http://www.nua.ie/surveys/analysis/weekly_editorial.html
For archives of editorials, go to:
http://www.nua.ie/surveys/analysis/weekly_editorial/archives/index.html
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TrendMuncher - Creating Knowledge From Data - Join Today.
<http://www.nua.ie/surveys/trendmuncher/index.html>
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"Maybe the net will be the saviour of the 'indies', of those who really
care about music but who also are wise enough to know that recorded
music is not and can never be a totally 'free' commodity. Or maybe the
net will be the death knell of the independent distributors, shops,
labels etc etc that have been the MAIN nurturing ground of good new
music for so long."
- Andy Morgan in TrendMuncher, a weekly email discussion list focused
on deciphering the real implications behind Internet trends.
To join the discussion list, send an email to
<mailto:[log in to unmask]>
To find out more about TrendMuncher, go to:
<http://www.nua.ie/surveys/trendmuncher/current.html>
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DIGESTS START HERE
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DEMOGRAPHICS
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=18>
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CNN Interactive: High Net, PC and Mobile Use in Suburbs
US households are eagerly embracing new technologies, according to a
new survey from Berrier Associates. Almost 50 percent of US households
have access to the Internet and 64 percent own PCs.
Approximately 27 percent of households went online for the first time
within the past 12 months.
More than 4 in 5 of those polled said new technologies have made their
lives easier. Those who had not adopted new technologies cited
complexity and a lack of necessity as their reasons for hanging back.
Cost was not seen as a significant factor.
PC penetration in the 35-44 year old age bracket is 76 percent but it
is only 42 percent in the over 55 age bracket.
People living in the suburbs were more likely to own computers and
mobile phones than those resident in urban or rural areas. Rural
respondents were more likely to have mobile phones but less likely to
have PCs than urban respondents.
The survey was co-sponsored by the Emory University Goizueta School of
Business and telecommunications company BellSouth.
<http://cnn.com/2000/TECH/computing/06/06/digital.innovation/index.html>
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iamasia: Number of Chinese Internet Users Rises Steadily
The number of Internet users in China, including Hong Kong, continues
to rise steadily and now stands at 12.3 million people, according to
iamasia (Interactive Audience Measurement Asia).
There are 10.45 million users in mainland China and 1.85 million in
Hong Kong. There are proportionally far more home users in Hong Kong
than in China. Just over 1.5 million users go online at home in Hong
Kong, while 610,000 go online at work.
In China, the figures are 5.7 million home users and 5 million work
users respectively. A substantial number of users in both Hong Kong and
China use the Internet at work and at home, which accounts for the
apparent discrepancies in the figures.
Beijing has the highest Internet penetration of any city in China,
25 percent of the population aged between 12 and 60 have Internet
access.
Hong Kong has a higher percentage of early adopters than the rest of
China. In China, 56 percent of users went online for the first time in
the past 12 months but 70 percent of users in Hong Kong have been using
the Internet for over a year.
The proportion of male users is still high at 62 percent in China and
58 percent in Hong Kong, but the number of female users is increasing
steadily.
The majority of users in China and Hong Kong are young. In China, 63
percent of users are aged between 15 and 29, while 24 percent are aged
between 30 and 44. The equivalent figures for Hong Kong are 48 percent
and 38 percent respectively.
Ecommerce is becoming increasingly popular. Roughly 5 percent of users
in China and 15 percent in Hong Kong have bought products or services
online. Books, groceries and computer products are the top-selling
categories.
<http://www.iamasia.com/presscentre/pressrel/pressrel.htm>
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E-COMMERCE
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=14>
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Activmedia: Ecommerce Firms Optimistic for Future
Despite the current pessimism surrounding B2C ecommerce, B2C
retailers remain optimistic. According to recent findings from
ActivMedia Research, 44 percent of retail ecommerce sites made a profit
last year.
A total of 69 percent of B2C sites expect to be profitable this year,
while a further 16 percent say they will turn a profit within 5 years.
Only 7 percent say they "may never" be profitable and 8 percent are not
intended to make a profit.
B2B ecommerce firms are also optimistic with about half saying they
will make money this year. Around one in three B2B sites were
profitable in 1999 but B2B sites are more likely to be profitable the
longer they are operational.
Approximately 46 percent that had been in business for over 3 years
were profitable but only 13 percent that had been in business for less
than 12 months turned a profit.
About 18 percent of B2B sites predict they will be making a profit
within 5 years while only 9 percent say they may never be profitable. A
quarter of B2B firms say they do not operate to make a profit.
<http://www.activmediaresearch.com/free_newsroom.html>
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Forrester Research: 900 Billion Euro's in Europe's eMarketplaces by
2005
A new Forrester report predicts that up to 1,000 new eMarketplaces will
emerge in Europe over the next year to facilitate the demand for
business to business transactions. However extensive merger-and-
acquisition activity will see this figure drop to 50 by 2005 when trade
in these marketplaces will surpass 900 billion Euro's.
Up to 6 percent of all B2B trade in Europe will be conducted in
eMarketplaces and while initially these marketplaces will be heavily
biased towards buyers and sellers they will mature into neutral pan-
European venues.
In an interview with Europe's top executives, 70 percent said they will
be conducting more than 25 percent of business in such eMarketplaces by
2004 and four out of every five companies interviewed expect to be
equity holders in the new marketplaces.
Forrester predict that a whole plethora of companies will compete for
dominance in these marketplaces but only one in 20 will succeed. By
2005 nearly 50 percent of eMarketplace trade will be conducted in the
UK and Germany where growth rates of over 200 percent are expected.
While Scandinavia is the leader in B2C it is lagging behind in B2B due
to dependence on the German and British economies.
Forrester analyst Jaap Favier identified three types of B2B
eMarketplace that will emerge by 2003. These are; buyersites aimed at
eProcurement, sellersites concentrating on channel sales, and neutral
fairsites, which will be set up by third parties and will milk
fragmented markets.
The report, "Euro eMarketplaces Top Hype" identified 3 key
industries which are likely to comprise the majority of B2B trade in
Europe, these are the automotive, transportation and electronics
industries. Within the construction and industrial equipment verticals,
which are lagging behind, there will be niches that will operate
online.
Forrester carried out a detailed analysis of 14 industry supply chains
across 15 European countries. 55 sales and procurement executives from
international B2B firms and 20 technology makers were interviewed for
the report.
<http://www.forrester.com/ER/Press/0,1772,0,FF.html>
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Greenfield Online: Slight Dip in Online Shopping Figures
The percentage of online consumers shopping and buying at ecommerce
sites appears to be dropping, according to Greenfield Online.
Roughly 78 percent of the 3000 survey respondents shopped online and 70
percent purchased online in April 2000. The corresponding figures for
April 1999 were 86 percent and 74 percent respectively.
As the Internet users population more closely resembles the population
at large, the biggest selling product categories are changing. In
particular, the growth in the number of women online is affecting
ecommerce revenues.
Health and beauty products is now one of the most popular categories,
having displaced computer hardware from the top five. Books, CDs,
computer software and clothing are the other most popular product
categories.
Clicks and mortar retailers continue to prove most popular with
consumers as 43 percent say they are most comfortable shopping at these
retailers' sites.
Consumers also delight in browsing and buying from online auctions.
Participation in these auctions is up from 40 percent of all online
consumers last year to 44 percent this year.
Consumers are most likely to be enticed to visit sites that offer free
goods or services. Two thirds of respondents said this would drive them
to a site. Discounted prices would attract 47 percent, while 43 percent
are influenced by contests and 39 percent by brand names.
<http://www.greenfield.com/pages/go_article.asp?aid=1318>
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Harris Interactive: 6 Types of Online Shopper Identified
New survey findings underline the importance of online brand building
as they show that 6 in 10 consumers directly input the URL of an
ecommerce site when shopping for a particular product.
The results of the "ebates.com Dot-Shopper Survey", conducted by Harris
Interactive, also show that banner advertisements attract the least
sophisticated consumers. Furthermore, only 6 percent of shoppers are
driven to online retailers by offline advertising in other media.
Harris Interactive has divided the online shopping population into 6
categories, according to their shopping motivations and current and
future spending habits. Membership of these groups is not static but
changes over time as individual consumers become more sophisticated in
their online shopping habits.
About 5 percent of Internet shoppers are classed as "E-bivalent
Newbies". They have only recently gained access to the Internet and
they are the least interested in ecommerce. They tend to be older and
spend little time online.
A further 17 percent of shoppers are "Time-Sensitive Materialists".
They shop online for convenience and to save time.
Approximately 23 percent of shoppers are in the "Clicks & Mortar"
category. These shoppers tend to female homemakers who research
products online but buy offline as they are worried about privacy and
security.
Young, single, early-adopting, high-earning males are most likely to
fall into the "Hooked, Online & Single" category, which comprises 16
percent of online shoppers. This group shop, bank, invest, play games
and download software the most often.
One in 5 shoppers are categorised as "Hunter-Gatherers". These shoppers
are likely to be in their thirties, married with children, and frequent
visitors to price comparison sites.
About the same number of shoppers are "Brand Loyalists". They usually
visits sites of known and trusted merchants. They are the most
satisfied with ecommerce and spend the most online.
<http://www.ebates.com/PressBusinessRelease.jsp>
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IDC Research: Ecommerce Revenues To Reach USD1.6 Trillion
Ecommerce revenues will amount to a staggering USD1.6 trillion by 2003,
according to the latest predictions from IDC.
Almost 30 percent of Internet users will purchase goods or services
online by the end of this year and 38 percent will have done so by
2003. The average spending per transaction will also increase, says
IDC.
This year will be the last that the majority of ecommerce revenues are
generated in the US. International Internet users will increasingly
turn to ecommerce and will account for 52 percent of online
transactions by 2001. In 1999, the international share was only 38
percent.
IDC says that international ecommerce revenues will be boosted by
greater product availability, improved user confidence in online
security and enhanced local language sites.
<http://www.idc.com/Internet/press/PR/NET0060500PR.stm>
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Internet Indicators: Internet Economy Grows by 62 Percent
A study from the University of Texas has found that 650,000 new jobs
were created last year as a result of the Internet economy bringing the
total number of people employed in the industry to 2.5 million. The
figure represents a 36 percent increase on 1998.
More people are now employed in the Internet business than the
insurance, communications and public utilities industries and twice as
many as the airline, chemical legal and real estate industries. Revenue
generated from the Internet increased by 62 percent and totalled USD524
billion in 1999. That figure is likely to reach USD850 billion by the
end of 2000.
The Internet industry showed strong growth across all sectors but
particularly in the infrastructure layer and commerce layer. Revenue
per employee increased by 19 percent overall between 1998 and 1999 with
the most gain in the services and goods industries.
The report is the third in a series of reports aimed to decipher the
Internet Economy. It was commissioned by computer hardware giant, Cisco
Systems and carried out at Austin's Center for Research in Electronic
Commerce.
The findings are based on interviews with over 3,000 US companies that
generated all or part of their revenues from Internet products or
services.
<http://www.internetindicators.com/executive_summary_june_00.html>
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GOV/LEG
Archives: <http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=19>
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Andersen Consulting: Government Adoption of Net Services is Slow
The governments of the US, Australia, Canada and Singapore are leaders
in providing government information online yet the sites rarely surpass
20 percent maturity, according to a new report by Andersen Consulting.
The rate of Internet uptake at government level worldwide has been
slower than anticipated and even in countries where IT is the fastest
growing sector, government embrace of online services has been lame.
The French government has by far the most comprehensive list of
services published online, over one third are interactive while the US
government, who aim to have 500 essential services online by October of
this year have less than 50 percent online and only 8.3 percent of
those are interactive.
The report found that privacy fears and a fundamental lack of Internet
savvy on behalf of legislators is the main reason for the slow uptake.
<http://www.ac.com>
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MOBILE DEVICES
Archives: <http://www.nua.ie/surveys/?f=FS&cat_id=54>
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Forrester Research: All UK Mobiles to be WAP-enabled by 2001
By 2001, all mobile phones sold in the UK will be capable of accessing
the Internet, according to a new report from Forrester entitled "UK
Mobile's Split Personality".
As WAP-enabled phones become more widespread, consumers will be
increasingly attracted to these devices. The report predicts there will
be 41 million mobile users in the UK by 2005.
These users will be split into two groups: multi-device users and
single-device users. Multi-device users will have other means of going
online apart from their phones, while single-device users will use the
Internet only on their phones.
There will be 28 million multi-device users and 12 million single-
device users in the UK by 2005.
As mobile network operators control the billing infrastructure, they
will take advantage of this to become mobile ecommerce enablers.
Forrester points out, however, that the revenue model for mobile
ecommerce will differ from that of traditional ecommerce. Consumers are
unlikely to browse the mobile Internet for long periods at a time and
will be unwilling to make complex purchases using their WAP phones.
The report says that successful WAP firms will use "trigger services"
to attract WAP users to their offerings on all channels.
<http://www.forrester.com/ER/Press/Release/0,1769,318,FF.html>
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Paul Budde Communications: Economic Recovery Helps Asian Telecoms
The Asian telecommunications market is now worth USD400 billion,
according to Paul Budde Communication.
The general recovery in the Asian economy has helped every country in
the region, with the exception of Indonesia, to invest strongly in
telecommunications infrastructure and mobile projects in particular.
The value of the mobile telecommunications market in Asia is over
USD200 billion and the number of mobile service subscribers is expected
to top 150 million by the middle of this year.
Budde Communications estimates the Asian Internet population at 70
million and says that number should grow to 400 million by 2005. China,
in particular, is experiencing very rapid growth in user numbers. As
many as 1 million new Chinese users are going online every month.
Governments in the region have had difficulties with the rapid pace of
change and development that is being driven forward by the Internet and
liberalisation is not happening at the same speed in every Asia
country.
<http://www.budde.com.au>
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