> Hello everyone, long time no hear.
> I was wondering if any one could be of help to me in my search for some
> information?
>
> To remind some and let more know, I am conducting a masters by research into
> arts sponsorship, where I am looking at ways that relationship can be seen
> at a deeper level, i.e. strategic partnership as opposed to more passive
> situation of receiver and donator of funds.
>
> I am looking for articles or examples of arts organisations being a source
> of innovation to business. I am particularly looking for academic references
> that may be useful. The area that I am looking into involves arts
> organisations involving themselves in strategic partnerships with businesses
> for mutual benefits. The types of benefits to business would include access
> to creative thinking and the possibility of translating the skills inherent
> in the arts to a business situation. The main and obvious benefit to arts
> organisation will be finances but I would expect that it can include a lot
> more
>
> Thank you in advance and I look forward to hearing from you
>
> Annmarie
>
>
Annmarie,
I am presenting a paper in a couple of weeks at a conference on
sponsorship of the arts looking at mutual beneficial relationships or
otherwise. Once I have got it into shape and presented it, I will
send you a copy. It doesn't totally fit your requirements but it may
help.
Tony
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