Hi Stéphane
I am very interested in your PhD. I am looking at marketing in the
European film industry and am interested to know if you are aware of any
studies on why people go to the cinema in general and why people decide to
go to individual films?
Good luck with your PhD!
Finola
>I'm a PHD student in management (consumer behaviour) in Paris Dauphine
>University, France. I'm working on the intimate social context in which one
>"consumes" museums, heritage sites, plays or films (who have you come with
>?), taking specifically the art museum visit as an application. I call
>this situational variable : "social unit" of consumption. My research
>question is the following : considering the "social unit" the visitor
>belongs to (single unit, couple, friendship group, family group...), what
>are its antecedents, its functions and its influences on individual
>behaviour ? May the "social unit" variable play the role of a good
>segmentation tool for the art institutions audiences ?
>
>Thanks and "read you soon" !
>
>Stéphane Debenedetti
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>--------------------------
>Stephane Debenedetti
>DMSP Research Center
>Universite Paris-Dauphine
>75775 Paris Cedex 16
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Finola Kerrigan
Research Student
University of Hertfordshire
Business School
Mangrove Road
Hertford
SG13 8QF
Ph 01707 285587
Fax 01707 285526
e-mail: [log in to unmask]
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