Or use a professional agency - they won't cost nothing, but contractors (who
only do what you ask them to do, and no overheads for you) are a common
modern solution.
Anselm Cramer OSB
Monastery Librarian
Ampleforth Abbey, York YO62 4EN
[log in to unmask]
www.catholic-history.org.uk
www.carmelnuns.org.uk
-----Original Message-----
From: Shenton Caroline <[log in to unmask]>
To: [log in to unmask] <[log in to unmask]>
Date: 07 March 2000 12:48
Subject: PR Officer
>Eleven years ago (a time I prefer to forget) I worked for a year as a PR
>Account Executive for a consultancy which dealt with, among other
>organisations, Cambridge University Vet School, Geest Bananas and an IVF
>Clinic. On the day I had to write a press release entitled 'The British
>Housewife Loves Her Bananas!!!', I decided to become an archivist instead.
>
>From my experience, I can say that this post would need to be - at the very
>least - a half-time job (no, I'm not volunteering). And it would have to
be
>filled by someone with PR experience. Helen is quite correct when she says
>that the key activities of a PR Officer would have to be building up
>relationships with the media and identifying opportunities. This is a slow
>process and much more time consuming than writing the odd press release.
>There would also need to be a substantial budget to cope with entertaining
>hacks and raising awareness.
>
>I expect that the Society of Archivists cannot afford such a post, and I
>wonder if a better approach might be either:
>
>1. To build up relationships with exsiting press offices in the major
>national archives, MLAC, DCMS etc and feed off their experience
>
>2. To provide training for archivists in basic PR activities so that each
>one of us is better equipped to respond when an issue like this arises.
>
>Caroline
>
>------------------
>Caroline Shenton
>Assistant Clerk of the Records
>The Parliamentary Archives
>House of Lords Record Office
>Palace of Westminster
>London SW1A OPW
>
>[log in to unmask]
>http://www.parliament.uk
>+44 (0)171 219 5318 (tel)
>+44 (0)171 219 2570 (fax)
>
>--
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