BUSINESS AND INDUSTRIAL SECTION
1st November 2000 at RSS, Errol Street, London, 5.00 pm (4.30
Tea)
WILLO ROE (Norkom Technologies)
MARKET, PROSPECT AND RETAIN THE OPTIMAL CUSTOMER
BASE
As organisations become more focussed on the value of their
customers Customer Relationship Management is becoming more
important. Statistical methods are crucial to the intelligent use of
the masses of data which organisations collect about their
customers. The speaker will describe his experiences in this new
area of endeavour for statisticians.
%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
|