Discover how to manage a business information service effectively and
successfully meet the needs of your users in:
Managing a business information service
a one day workshop on 20 June, at LAHQ in London
Business information services have characteristics which, although not
unique, do mean that there are distinct approaches which can be taken when
considering their management and development.
Business information is volatile, messy, contradictory and potentially very
powerful. The services which are developed around this difficult area need
to be highly responsive to the culture from which the enquiries arise,
particularly as business information collections tend to experience a
greater degree of real external competition than other areas of the library
and information provision.
How will this event help you?
This workshop will address the key issues underlying effective, winning
business information service provision, from the perspective of the
enquirers and their needs.
By the end of the day you will have:
* mapped out the information needs of users and assessed their place
in the supply chain for these needs
* considered the potential for service packages by distinct user
segments
* discussed all elements of the marketing mix: product, price,
distribution, promotion, processes and people
* addressed issues of administration, monitoring and control
Who should attend?
Those responsible for the management of a business information service,
including managers of business information units within companies and
managers of specialist business information units within public and academic
libraries.
This workshop will also be relevant for information professionals within
business-related organisations such as Business Links and individuals who
have recently started their own information brokerages or consultancies.
Programme
9.00 Registration and coffee
9.30 Welcome and introductions
9.40 Business information services: understanding roles
10.00 The User Group information, needs: mapping, user segmentation
11.15 Coffee
11.30 Service packages and the development of distinctive competencies
12.30 Lunch
1.30 Materials for the business information service, purchasing
decisions, sources and evaluation
2.00 Business information service processes
2.45 Staffing issues
3.00 Publicity and public relations
3.30 Tea
3.45 Acquiring and allocating financial resources, cost recovery/profit
4.15 Monitoring and control - activity levels, expenditure, service,
delivery quality
5.00 Discussion of key issues
5.15 Close.
Workshop leader:
Terry Kendrick, Information Now Ltd. Terry has run his own information
consultancy and brokerage since 1986. He has run workshops on information
and marketing planning world wide including the Far East and Europe.
FEES
LA Personal members £152 plus VAT (£26.60) £178.60
LA Institutional members £183 plus VAT (£32.02) £215.02
Non members £212 plus VAT (£37.10) £249.10
LA Student/unwaged members £25 plus VAT (£4.37) £29.37
How to Book
To make a confirmed booking simply complete the booking form below and
return it by fax to Professional Development on 020 7255 0561.
Alternatively, you can provisionally book by calling us on 020 7255 0560,
textphone 020 7255 0505, or email [log in to unmask]
N.B. Please note that due to building work at LAHQ there will unfortunately
be no lifts available from 17th April until the end of September. Those
booking for Library Association courses should be aware that the only means
of access to all facilities at LAHQ during this period will be via stairs.
This could mean having to ascend and descend 43 stairs at least 7 times
during the day for coffee, lunch tea and comfort breaks. We appreciate that
this may cause some difficulty and apologise for any inconvenience that this
may cause.
bookingform
I would like to confirm a place on the following
Workshop: (this constitutes a confirmed booking)
Title of event:
___________________________ Date: ___/___/___
Surname: ____________________________________
First name: __________________________________
Job title: ____________________________________
Organisation: ________________________________
Address: ____________________________________
Town:________________ Postcode:______________
Tel___________________ Email: _______________
Are you a LA Member? YES __ NO __
Personal __ Institutional __ Student __ Unwaged __
N.B. If you are a Personal Member, but your employer is
paying, they will still be charged at Personal Member rate.
LA membership no: _________________________
Dietary/special requirements (sensory or physical)
___________________________________________
Payment of fee
EITHER:
__ Please invoice. Please give name and address
* if different from above:
*
* ____________________________________________________
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* ____________________________________________________
* (Payment is required within 30 days of invoice)
*
__ I enclose a cheque for: £_______________
* (payable to The Library Association)
*
__ Please tick if a receipt is required
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* OR
* __ Please debit by credit card for: £_________
Card no: ___________________________________
Expiry date: _________________________________
Signature: ___________________________________
Name of cardholder:_______________________
Cancellation of a confirmed booking on the day will incur the full fee, or
if received 7 working days prior to the event, 50% of the fee will be due.
Please return to:
Professional Development, LA Enterprises, The Library Association, 7
Ridgmount Street, London, WC1E 7AE
or fax us on 020 7255 0561.
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