Apologies for cross posting
How to grow your Business in China: Editorial strategy
Thursday 20 September 2018
#alpspchina
Still time to register and join us for the first in our series of three webinars providing critical information for academic publishers who want to realise the potential of the Chinese market. This webinar is too good to miss and will be packed with insight on:
* setting up in China
* attracting authors & editors FROM China across different product types
* building up and retaining a strong editorial and publishing presence in China (including with government, academies)
* speaker case studies to include cross-cultural issues Register your place for this webinar - https://www.alpsp.org/Webinars/How-to-Grow-your-Business-in-China-Editorial-strategy/58426
Brilliant line up of speakers
* Chair: Paul Evans, Director, Nature China, Springer Nature
* Mingfang Lu, General Manager, Enago (Crimson International)
* Dr Guanqun Song, Editorial Development Manager, RSC
* Qin Higley, Acquisition Editor, Asian Studies, BRILL
* Lyndsey Dixon, Regional Journals Director, Taylor & Francis
View Speaker biographies - https://www.alpsp.org/Webinars/How-to-Grow-your-Business-in-China-Editorial-strategy/58426
Date: Thursday 20 September.
Time: 07:00-08.30 EDT (New York), 12:00-13:30 BST (UK), 19:00-20:30 CST (Beijing), 13:00-14.30 CEST (Europe)
Location: Online
Who should attend:
All editorial and business development staff. Senior management and anyone involved in editorial strategy.
This event will be equally relevant to those from small and larger organizations and to those publishing both books and journals and in online and print. It will also be useful for STM and HSS publishers, with a special urgency for HSS, where awareness of sensitivities in China, with regards to certain types of content or topic must be heeded.
Special ALPSP Member offer! Book all three and get the third half price - https://www.alpsp.org/Webinars/How-to-Grow-your-Business-in-China-Webinars/58405
Can't make the date?
Don't worry, you can still register to purchase a recording of this webinar (or all three) after the event to listen to at a time to suit you. The second webinar in the series aims to help and equip marketing and social media professionals with the skills and understanding needed to operate successfully in China - this includes branding & packaging and using familiar tools in an unfamiliar market. Thursday 25 October - https://www.alpsp.org/Webinars/How-to-Grow-your-Business-in-China-Marketing-strategy/58431
The last in the series, this webinar aims to advise sales and distribution staff, and enable them to operate in, and engage successfully with, the Chinese market. 29 November - https://www.alpsp.org/Webinars/How-to-Grow-your-Business-in-China-Sales/58432
For further information please contact: [log in to unmask]<mailto:[log in to unmask]>
Diane French
Learned Publisher Administrator
The Association of Learned and Professional Society Publishers (ALPSP)
E: [log in to unmask] T: +44 (0)1827 709188
W: www.alpsp.org Follow us on Twitter: @alpsp
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